Michele York Email & Phone Number

Boston, Ma, Us

Manchester, New Hampshire, United States

Concord, New Hampshire

* Competitive analysis and evaluation to support product positioning and road-mapping plans* Actively analyze website performance, social media engagement for evaluation of future modifications and content generation activities* Perform sales analysis to inform decisions regarding product pricing strategies, product pruning activities, and understand impacts of various sales and marketing activities* Successfully managed website re-design working with outside vendor and fully own and manage corporate website after initial hand-off from the vendor* Email marketing management for channel partner and end customer lists* Design and develop digital and printed marketing materials for both corporate and channel partner use* Manage social media presence for the business

Close coordination with engineering, operations and sales teams to support customer requirements and overall business goals.

Responsible for both product planning and product marketing for multiple product lines with a focus on achieving revenue and profitability goals to support the success of the business unit. Includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer (both internal and external) requirements, and working closely with engineering and operations, to deliver winning products.

Responsible for both product planning and product marketing. Includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, and working closely with engineering, to deliver winning products. Also involves working with sales, marketing and support to ensure revenue, profitability and customer satisfaction goals are met.

Work closely with product managers to provide assistance in promoting their various product lines. Assist in promotional planning activities and executing promotional tactics such as generating web content and coordinating the creation of sales collateral for Industrial Division products.

Assisted in the planning and tracking of both purchased and house mailing lists. Helped generate new web content and supported efforts to increase web traffic by researching various direct email newsletter programs, developing "blog" content.

Completed college internship with Molex during the summer of 2004, and continued to work part-time until graduation. Assisted 2 product managers in creating product release packages. Learned how to publish web content to the www.molex.com website. Created general product overview pages for the website.