Results-driven marketing and sales professional with over 25 years of extensive experience across diverse industries and global markets. Business engineer with a proven track record in crafting and executing product and service propositions within both Business-to-Consumer (B2C) and Business-to-Business (B2B) landscapes.- I contribute to the continuous evolution of the company by bringing critical thinking and enabling an integrated marketing and sales approach intended as an element of effective interpretation of market trends, a driver of company growth, an agent of team engagement, and a stimulus for achieving results. - I define directions and make choices for the business in relation to the strategic context, establishing implementation methods for the measurement and achievement of results. - I’ve a systemic approach, always look for complexity reduction and a shared decision-making process to avoid conflicts- I base choices and actions based on the guiding principles of ESG.