As the Marketing Manager at Istec, I define the overall marketing strategy to support our business strategy of transforming from a local business to an international brand. 👇All our complementary competencies make our marketing department very effective and adaptive to change, which is needed in the scaling-up phase we are in.Highlights 2024✅ Introducing another extensive online video course (Speed) as part of our thought leadership strategy✅ Guiding the process of AI implementation onto our website to improve our multilingual support and enhance user experience.Highlights 2023✅ Hosting Istec's first customer event // Istec Stakeholder Event 2023✅ Guiding several international exhibition participations as part of our brand awareness strategyHighlights 2022✅ Introducing and campaigning an extensive online video course (Vibration) as part of our thought leadership strategy.Highlights 2021✅ Publishing and campaigning the hard copy bookazine 'Speed' as part of a thought leadership strategy.

My initial task at Istec was to establish the marketing strategy, as none existed when I joined. 👇Highlights 2020✅ Defining and executing several product launch strategies and campaigns.✅ Launching Istec Academy - an online community and e-learning platform. The next step in our thought leadership strategy.Highlights 2019:✅ Starting the process of Istec transforming from a local business to an international brand.Highlights 2018:✅ Implementing Marketing Automation Software (ActiveCampaign).✅ Publishing hard copy bookazine Vibration as part of thought leadership strategy.Highlights 2017:✅Integrating marketing into the company.✅Focusing on internal marketing adoption.✅Successfully launched new website, laying the foundation for the thought leadership strategy.

With Sebwite we supported the online representation of organizations. We developed custom websites (WordPress), custom webshops (Magento), and web applications (in PHP), focusing on innovative and conversion-oriented products.

What started as a side hustle just for fun escalated quickly. 🚀Loomshop.nl brought the Rainbow Loom hype to the Netherlands in November 2013. By effectively executing SEO strategies, SEA campaigns, and social media campaigns, Loomshop.nl became the most popular Rainbow Loom webshop for the Netherlands and Belgium.Highlights:✅ Product and market research via Google AdWords & Google Trends.✅ Marketing strategies: SEO, SEA and social media campaigns✅ Setting up all e-commerce aspects: purchasing, inventory management, customer support✅ Achieved €300,000+ in revenue within one year.

After my graduation, I started Duvotion, where I consulted companies on using social media. I defined and executed social media strategies and managed social media advertisement campaigns.I also developed one of the first Social CRM systems, which was fueled by data obtained via the Facebook apps I developed. Through these Facebook apps, which were essentially fun games, we gathered user data and aggregated it in a user-friendly way.

Over the course of five months, I conducted extensive research on how social media can help create enthusiastic ambassadors for the start-up Shakespeak. Shakespeak allows audiences to interact with PowerPoint presentations using their mobile phones via text, the internet, or Twitter.Highlights:✅ Based on my research, I developed a comprehensive social media strategy.✅ I successfully graduated with an 8/10 for my thesis.✅ My justification was rewarded with an 8/10.