Michel Genard Email & Phone Number

San Jose, California, Us

Lynx is an OceanSound Partners company, OSP is a PE based in NYC.In charge of Strategy & Product

Mclean, Virginia, Us

Accelerate product growth in the category of scalable cyber security solutions in the mission critical edge market through go-to-market, use cases and strategic partnerships

Coimbra, Pt

Business development for the US market through go-to-market,and strategic partnerships to accelerate customer development and deployment of mission critical edge applications

Supporting several companies (Start-up, mid-sized, privately hold) in High Tech:- Strategic Advisor- Market and Customer Research- M&A and Corporate Development - Supporting PE, VC for portfolio investment opportunities- Product Strategyvisit https://genardmike.wixsite.com/my-site

Pittsburgh, Pennsylvania, Us

Accelerate corporate growth with strategic partnership leading to the acquisition of TimeSys by Lynx Software / OceanSound Partners private equity on 12/11/2023.

Västerås, Västmanland, Se

Support the company's evolution from only desktop debugging tools to scalable cloud connected monitoring framework to support development and deployment of mission critical edge devices. Joined the BOD in October 2022.

Belo Horizonte, Dubaï, Lille, Montréal, Nanjing, Paris, Raleigh, Sophia Antipolis, Stellenbosch, Suzhou, Fr

Guest Speaker to share to students (US and France) how marketing play in EMEA and US. Providing as well coaching to student as is make sense.

Alameda, Ca, Us

• E-Staff member, managing the whole Wind River product portfolio including creating roadmaps, business models, and pricing for Edge Operating Systems (e.g. RTOS, Linux) Tools (e.g. DevOps, Simulation), and Distributed Cloud Native solutions for 5G• Introduce 2 new product lines to the market (Distributed Edge Cloud for 5G and DevOps framework for Safe & Secure Edge devices)• Deployed product in A&D, industrial, Telco 4/5G, and automotive. • Over achieve at 110% of product metrics for 2 fiscal years• Sourced and developed the hypothesis of the first M&A transaction done under TPG (Star Lab in January 2020)

Alameda, Ca, Us

• Drove product pivot and focus by introducing new products to the market.• Developed Linux to #1 embedded application by segmenting the market, simplifying the business model, moving to subscriptions, and reducing development costs. • Member of integration team when TPG acquired Wind River from Intel in June 2018

Alameda, Ca, Us

• Ran the largest company business unit and P&L, targeting edge devices’ applications in IIOT and A&D. • Defined and implemented processes and procedures for requirements gathering, vision development, design, prototyping, and functional specification authoring, while building a growing team, resulting in reducing and tracking results.• Improved core product line by focusing on high-end market, streamlining the portfolio, reducing offering by 30%, simplified the packaging and pricing, and increased the price by 15%. Grew value product from zero to 4%, while reducing development costs by 30%.

Alameda, Ca, Us

• Short term assignment to pivot a recently Device Management product line. • Create the EOL strategy with divestment and redeployment of the resources

Alameda, Ca, Us

• Pivot the simulation product into a P&L portfolio focusing on Digital Twin use cases covering developer lifecycle from development to deployment• Deliver +100% on all financial metrics

Alameda, Ca, Us

• Promoted to manage all Wind River DevOps tools’ product lines and the simulation line of business for IoT application.• Hired, coached, and developed successful teams to become revenue producing, overachieving on business metrics

Alameda, Ca, Us

• Managed Simics® product line and the company integration (Intel M&A for Wind River in 2010), a full system functional simulation environment, developing product strategy, roadmap, eco-system, marketing, and business model.• Delivered 100%+ on all Merger and Acquisition (M&A) metrics that were set up for the first 3 years after acquiring Virtutech.

•. Run with a small team (6 employees) the product strategy of Simics® a functional simulator for digital twin, product management, and marketing globally. • Repositioned company from a low-ranking in EDA to #1 ranking in ESL, resulting in being acquired by Intel/Wind River with a nice multiplier. • Created a product roadmap, by capturing what each customer was doing, defining the common baseline to create an off-the-shelf product price, and license with a mix of subscription and perpetual license agreements. • Published roadmap after 9 months of establishment, acquiring 10 new customers in the process.

Pittsburgh, Pennsylvania, Us

• Created and globally drove company’s innovative and first of its kind automated web-based product and services for embedded Linux called LinuxLink™• Introduced a SaaS offering in less than 6 months with a free and paid business model after defining user’s values with product usage. • Established product channels, securing 3 semi-signed partners, and generating 50% of the demand in 2 years.

Implemented the US and field operations and drove product and marketing strategy from US while development was done in EMEA.

Alameda, Ca, Us

Managed the OS product line and business strategies of the Wind River Platform product based on VxWorks ® & Linux.

Alameda, Ca, Us

Managed all aspects of Tools Product Division of Wind River Inc.

Alameda, Ca, Us

Managed the product line strategy for TDI (Transport, Defense and Industry) business unit and HAT product group (Hardware Assisted Tools).

ISI was eventually acquired by Wind River in 2000.Reshaped the strategic alliances in order to drive more revenue through partnership.

The company was eventually acquired by Mentor Graphic In 2002.Relocated from EMEA to Mobile, AL to move the company to the next level. Redefined a product strategy, business model to scale including channel creation, marketing program & partnership.

Setup a sales and marketing operation (affiliate of the US parent company) covering France, Benelux and Spain. Relocated to the company’s US headquarters in August to become the COO.

Created the EMEA subsidiary of Integrated Systems Inc, Santa Clara, CA (Embedded software and CAE tools) that was acquired in 2000 by Wind River Systems Inc.

Alameda, Ca, Us

Created Wind River Systems Inc ’s first subsidiary to manage the overall business of the company in EMEAFormed first EMEA R&D Center in Brittany.

Consulting company targeting the industrial marketplace by providing consulting and turned key solutions for embedded applications. Negotiated distribution agreements for US product lines (Mercury Computer Systems, Heurikon, Central Data, Wind River) in EMEA.

The company was eventually acquired by IXSEA.Recruited as a lead engineer for embedded design (hardware and software), end-up to built and managed a team of 15 engineers.Eventually in charge of the overall P/L for the services business line , serving oil companies, geophysics organization of oceanographic departments mostly offshore. Anecdotal point: managed the acoustic navigation program for the Nautilus submarine IFREMER that has first discovered the Titanic.