Michel Genard

Michel Genard Email and Phone Number

Former Vice President Product at Wind River Systems. Strategic advisor, board of director. Business and Product Executive in the IoT, Edge Compute market. Unique acumen of business, technology and market expertise @ Lynx Software Technologies
About Michel Genard

https://genardmike.wixsite.com/my-siteDigital transformation is impacting all industries and segments. In the High Tech, the IT world is going southbound aggressively to run more workloads near the edge to expand into the traditional embedded space. The Edge segment is going northbound with cloud native solutions, digital twin and full software disaggregation. This giant transformation that some call Digital Transformation is happening everywhere, it is a matter of when . As any disruption, winners and losers will emerge.I offer 30+ years of experience in the mission critical IoT, Edge devices landscape, with a unique blend of Hi-Tech expertise and business acumen, acquired for both in the USA and EMEA with start-up, VC, or PE founded, small and mid-size companies, private, or publicly traded. Additionally, I’ve had great success with several Mergers & Acquisitions and business & product pivots for various industries, including Automotive, Aerospace & Defense, Industrial, and Telecommunications. For the past 11 years of my career, I’ve managed product lines successfully from devices (RTOS VxWorks, Linux, Hypervisor) to Cloud (Studio, Edge Distributed Cloud with K8) inclusive of development (Studio) and deployment tools. I take pride in hiring, coaching, and developing teams that will become successful under my guidance. Additionally, I look at every opportunity to learn, I take educated risks, and I enjoy business challenges.Want to know more? visit https://genardmike.wixsite.com/my-site

Michel Genard's Current Company Details
Lynx Software Technologies

Lynx Software Technologies

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Former Vice President Product at Wind River Systems. Strategic advisor, board of director. Business and Product Executive in the IoT, Edge Compute market. Unique acumen of business, technology and market expertise
Michel Genard Work Experience Details
  • Lynx Software Technologies
    Member Board Of Directors
    Lynx Software Technologies Sep 2022 - Present
    San Jose, California, Us
    Lynx is an OceanSound Partners company, OSP is a PE based in NYC.In charge of Strategy & Product
  • Runsafe Security Inc.
    Strategic Advisor
    Runsafe Security Inc. Jul 2021 - Present
    Mclean, Virginia, Us
    Accelerate product growth in the category of scalable cyber security solutions in the mission critical edge market through go-to-market, use cases and strategic partnerships
  • Critical Software
    Strategic Advisor
    Critical Software Jun 2021 - Present
    Coimbra, Pt
    Business development for the US market through go-to-market,and strategic partnerships to accelerate customer development and deployment of mission critical edge applications
  • Multiple Companies
    Strategic Advisor
    Multiple Companies Mar 2021 - Present
    Supporting several companies (Start-up, mid-sized, privately hold) in High Tech:- Strategic Advisor- Market and Customer Research- M&A and Corporate Development - Supporting PE, VC for portfolio investment opportunities- Product Strategyvisit https://genardmike.wixsite.com/my-site
  • Timesys Corporation
    Strategic Advisor
    Timesys Corporation Jul 2021 - Dec 2023
    Pittsburgh, Pennsylvania, Us
    Accelerate corporate growth with strategic partnership leading to the acquisition of TimeSys by Lynx Software / OceanSound Partners private equity on 12/11/2023.
  • Percepio
    Member Board Of Directors
    Percepio May 2021 - Sep 2023
    Västerås, Västmanland, Se
    Support the company's evolution from only desktop debugging tools to scalable cloud connected monitoring framework to support development and deployment of mission critical edge devices. Joined the BOD in October 2022.
  • Skema Business School
    Guest Speaker (International Marketing Classes)
    Skema Business School Mar 2021 - Jan 2022
    Belo Horizonte, Dubaï, Lille, Montréal, Nanjing, Paris, Raleigh, Sophia Antipolis, Stellenbosch, Suzhou, Fr
    Guest Speaker to share to students (US and France) how marketing play in EMEA and US. Providing as well coaching to student as is make sense.
  • Wind River
    Vice President Of Product
    Wind River Jan 2019 - Mar 2021
    Alameda, Ca, Us
    • E-Staff member, managing the whole Wind River product portfolio including creating roadmaps, business models, and pricing for Edge Operating Systems (e.g. RTOS, Linux) Tools (e.g. DevOps, Simulation), and Distributed Cloud Native solutions for 5G• Introduce 2 new product lines to the market (Distributed Edge Cloud for 5G and DevOps framework for Safe & Secure Edge devices)• Deployed product in A&D, industrial, Telco 4/5G, and automotive. • Over achieve at 110% of product metrics for 2 fiscal years• Sourced and developed the hypothesis of the first M&A transaction done under TPG (Star Lab in January 2020)
  • Wind River
    Vice President Edge Operating Environment
    Wind River Jul 2018 - Jan 2019
    Alameda, Ca, Us
    • Drove product pivot and focus by introducing new products to the market.• Developed Linux to #1 embedded application by segmenting the market, simplifying the business model, moving to subscriptions, and reducing development costs. • Member of integration team when TPG acquired Wind River from Intel in June 2018
  • Wind River
    V.P. & General Manager Business Unit
    Wind River Oct 2016 - Jul 2018
    Alameda, Ca, Us
    • Ran the largest company business unit and P&L, targeting edge devices’ applications in IIOT and A&D. • Defined and implemented processes and procedures for requirements gathering, vision development, design, prototyping, and functional specification authoring, while building a growing team, resulting in reducing and tracking results.• Improved core product line by focusing on high-end market, streamlining the portfolio, reducing offering by 30%, simplified the packaging and pricing, and increased the price by 15%. Grew value product from zero to 4%, while reducing development costs by 30%.
  • Wind River
    Vice President Helix Cloud Lifecyle Platform
    Wind River Feb 2016 - Oct 2016
    Alameda, Ca, Us
    • Short term assignment to pivot a recently Device Management product line. • Create the EOL strategy with divestment and redeployment of the resources
  • Wind River
    Vice President & General Manager
    Wind River Jan 2014 - Feb 2016
    Alameda, Ca, Us
    • Pivot the simulation product into a P&L portfolio focusing on Digital Twin use cases covering developer lifecycle from development to deployment• Deliver +100% on all financial metrics
  • Wind River
    Vice President, Tools & Lifecycle Solutions
    Wind River Apr 2012 - Jan 2014
    Alameda, Ca, Us
    • Promoted to manage all Wind River DevOps tools’ product lines and the simulation line of business for IoT application.• Hired, coached, and developed successful teams to become revenue producing, overachieving on business metrics
  • Wind River
    V.P. Product Strategy & Marketing
    Wind River Mar 2010 - Apr 2012
    Alameda, Ca, Us
    • Managed Simics® product line and the company integration (Intel M&A for Wind River in 2010), a full system functional simulation environment, developing product strategy, roadmap, eco-system, marketing, and business model.• Delivered 100%+ on all Merger and Acquisition (M&A) metrics that were set up for the first 3 years after acquiring Virtutech.
  • Virtutech
    Vice President Marketing
    Virtutech May 2007 - Mar 2010
    •. Run with a small team (6 employees) the product strategy of Simics® a functional simulator for digital twin, product management, and marketing globally. • Repositioned company from a low-ranking in EDA to #1 ranking in ESL, resulting in being acquired by Intel/Wind River with a nice multiplier. • Created a product roadmap, by capturing what each customer was doing, defining the common baseline to create an off-the-shelf product price, and license with a mix of subscription and perpetual license agreements. • Published roadmap after 9 months of establishment, acquiring 10 new customers in the process.
  • Timesys
    Evp Marketing, Sales And Business Development
    Timesys Jun 2005 - May 2007
    Pittsburgh, Pennsylvania, Us
    • Created and globally drove company’s innovative and first of its kind automated web-based product and services for embedded Linux called LinuxLink™• Introduced a SaaS offering in less than 6 months with a free and paid business model after defining user’s values with product usage. • Established product channels, securing 3 semi-signed partners, and generating 50% of the demand in 2 years.
  • Virtuallogix (Formerly Jaluna) Acquired By Red Bend
    Vice President Marketing & Business Development
    Virtuallogix (Formerly Jaluna) Acquired By Red Bend Oct 2004 - Jun 2005
    Implemented the US and field operations and drove product and marketing strategy from US while development was done in EMEA.
  • Wind River Systems Inc
    Vice President Platform Marketing
    Wind River Systems Inc Jan 2004 - Oct 2004
    Alameda, Ca, Us
    Managed the OS product line and business strategies of the Wind River Platform product based on VxWorks ® & Linux.
  • Wind River Systems Inc
    General Manager – Tools Product Division
    Wind River Systems Inc Sep 2001 - Jan 2004
    Alameda, Ca, Us
    Managed all aspects of Tools Product Division of Wind River Inc.
  • Wind River Systems Inc
    Senior Director Product Marketing And Business Development
    Wind River Systems Inc Feb 2000 - Sep 2001
    Alameda, Ca, Us
    Managed the product line strategy for TDI (Transport, Defense and Industry) business unit and HAT product group (Hardware Assisted Tools).
  • Integrated Systems
    Vice President Partnerships
    Integrated Systems Jul 1999 - Feb 2000
    ISI was eventually acquired by Wind River in 2000.Reshaped the strategic alliances in order to drive more revenue through partnership.
  • Accelerated Technology
    Chief Operating Officer
    Accelerated Technology Aug 1997 - Jul 1999
    The company was eventually acquired by Mentor Graphic In 2002.Relocated from EMEA to Mobile, AL to move the company to the next level. Redefined a product strategy, business model to scale including channel creation, marketing program & partnership.
  • Accelerated Technology Sa
    Founder
    Accelerated Technology Sa Jul 1996 - Jul 1997
    Setup a sales and marketing operation (affiliate of the US parent company) covering France, Benelux and Spain. Relocated to the company’s US headquarters in August to become the COO.
  • Integrated Systems
    President
    Integrated Systems Jun 1992 - Mar 1996
    Created the EMEA subsidiary of Integrated Systems Inc, Santa Clara, CA (Embedded software and CAE tools) that was acquired in 2000 by Wind River Systems Inc.
  • Wind River Systems Sarl
    Founder, European General Manager
    Wind River Systems Sarl May 1989 - Apr 1992
    Alameda, Ca, Us
    Created Wind River Systems Inc ’s first subsidiary to manage the overall business of the company in EMEAFormed first EMEA R&D Center in Brittany.
  • Softronic , S.A
    Director Of Sales And Business Development
    Softronic , S.A Mar 1987 - Mar 1989
    Consulting company targeting the industrial marketplace by providing consulting and turned key solutions for embedded applications. Negotiated distribution agreements for US product lines (Mercury Computer Systems, Heurikon, Central Data, Wind River) in EMEA.
  • Oceano Instruments S.A.
    Offshore Operations Manager
    Oceano Instruments S.A. Jan 1982 - Mar 1987
    The company was eventually acquired by IXSEA.Recruited as a lead engineer for embedded design (hardware and software), end-up to built and managed a team of 15 engineers.Eventually in charge of the overall P/L for the services business line , serving oil companies, geophysics organization of oceanographic departments mostly offshore. Anecdotal point: managed the acoustic navigation program for the Nautilus submarine IFREMER that has first discovered the Titanic.

Michel Genard Skills

Product Management Start Ups Product Marketing Cloud Computing Go To Market Strategy Saas Strategic Partnerships Virtualization Embedded Systems Mobile Devices Embedded Software Business Development Strategy Software As A Service Simulations Software Development Integration Linux Management Software Engineering Mergers And Acquisitions Competitive Analysis Semiconductors Telecommunications Marketing Strategy Marketing Software Design Channel Business Strategy New Business Development Windows Ce Industrial Engineering Wireless

Frequently Asked Questions about Michel Genard

What company does Michel Genard work for?

Michel Genard works for Lynx Software Technologies

What is Michel Genard's role at the current company?

Michel Genard's current role is Former Vice President Product at Wind River Systems. Strategic advisor, board of director. Business and Product Executive in the IoT, Edge Compute market. Unique acumen of business, technology and market expertise.

What is Michel Genard's email address?

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What is Michel Genard's direct phone number?

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What skills is Michel Genard known for?

Michel Genard has skills like Product Management, Start Ups, Product Marketing, Cloud Computing, Go To Market Strategy, Saas, Strategic Partnerships, Virtualization, Embedded Systems, Mobile Devices, Embedded Software, Business Development.

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