Digital Marketing Manager
CurrentResponsible for developing, implementing, and managing marketing campaigns that promote the company and its services. Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Brainstorm new and creative growth strategies.- Plan, execute and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.- Instrument conversion points and optimize user funnels.- Collaborate with agencies and other vendor partners.