Michel Fortin

Michel Fortin Email and Phone Number

Head of Growth @ Consulting Success®
Clarence-Rockland, ON, CA
Michel Fortin's Location
Rockland, Ontario, Canada, Canada
About Michel Fortin

Digital marketing leader with decades of experience and strong history of producing innovative marketing strategies that drive explosive business growth. Recognized authority with extensive track record of achieving repeat success through organic visibility, brand positioning, and marketing communications. Change catalyst skilled in mentoring and directing award-winning, cross-functional teams to achieve transformative business success. Achievements∙ Instrumental in generating over $1B in career revenue and pioneering record-breaking marketing strategies, such as the first-ever online campaign to sell $1M+ in one day (2004).∙ Rebuilt and retrained entire marketing departments from the ground up and repositioned service packages and product lines, resulting in a 148% increase in MRR and 233% in new business.∙ Grew SEO and digital presence of an existing, highly popular brand (10M+ followers), increasing their organic traffic by 244%, visibility by 79%, and leads by 115% YoY.∙ Led cross-functional teams from 10 to 80 people, with P&L oversight and campaign budgets from $25K to $2M, with clients spanning 200+ industries ranging from startups to multinationals.∙ Improved sales by 480%, fuelling rapid growth that led to the expansion of 12 new offices internationally after the first year and recruited and trained their new marketing teams.∙ Launched multiple businesses, wrote for countless publications, and appeared in podcasts and on stages globally to audiences as large as 10,000.ObjectivesFormer VP of Growth, Director of Communications, Director of Marketing, and Fractional CMO responsible for all aspects of marketing, including organic visibility, demand generation, and marketing operations. Open to new opportunities as a marketing executive (VP or Director) or consultant for organizations and marketing leaders looking to boost their exposure, increase their revenue, and achieve transformational business milestones.CompetenciesLeadership • Cross-Functional Team Management • Strategic Forecasting • Market Research • Budget Management • Search Engine Optimization (SEO) • Data Analytics • Conversion Rate Optimization (CRO) • Business Intelligence • Competitive Analyses • Copywriting • Content Strategy • Communications • Storytelling • Public Relations (PR) • Branding • Positioning • Public Speaking • Training • Change Management • Organic Visibility • Growth Marketing • Marketing Audits • Artificial Intelligence (AI)

Michel Fortin's Current Company Details
Consulting Success®

Consulting Success®

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Head of Growth
Clarence-Rockland, ON, CA
Employees:
19
Michel Fortin Work Experience Details
  • Consulting Success®
    Head Of Growth
    Consulting Success®
    Clarence-Rockland, On, Ca
  • Michel Fortin
    Senior Marketing Advisor
    Michel Fortin Feb 2016 - Present
    As an independent professional consultant, I freelance as a marketing advisor, SEO expert, digital strategist, and fractional CMO, where I advise clients on increasing their organic visibility and growing their businesses.• Spearheaded marketing strategy and demand generation efforts, achieving remarkable gains in visibility and revenue for clients, including a 1,628% rise in organic traffic over 6 months and generating an extra $343K in the first month.• Executed 360° marketing audits; pinpointed competitive gaps and strategic growth opportunities; built data-driven roadmaps and KPI dashboards; and provided ongoing oversight, training, and mentorship throughout deployment.• Revamped content architectures and improved user journeys, boosting conversions by 64% and SQLs by 90% YoY.• Produced award-winning marketing communications and campaigns generating $30M+ in sales during the Internet’s early years; orchestrated the first-ever digital marketing campaign to achieve a record $1M in sales in a single day.• Delivered 200+ webinars on marketing, digital marketing, business, copywriting, communications, advertising, SEO, social media, and content strategy; presented at industry conferences worldwide to audiences exceeding 10K+.
  • Musora Media Inc.
    Vp Of Growth Marketing
    Musora Media Inc. Dec 2022 - Oct 2024
    Abbotsford, B.C., Ca
    As VP of Growth Marketing, I was responsible for expanding the digital presence and market reach of the world's leading digital learning platform (SaaS) for musicians.◦ Directed a cross-functional team of 9 specialists and strategists in content marketing (SEO), paid ads, digital PR, app marketing (ASO), and marketing operations to expand the firm's visibility and optimize its demand generation efforts.◦ Evaluated and revamped the company's digital presence to boost SEO, enhance topical authority, increase brand awareness, and improve ranking signals, increasing traffic by 244%, visibility by 79%, and leads by 115% Y oY.◦ Uncovered competitive gaps and strategic opportunities to expand market reach by exploring untapped markets, analyzing industry trends, researching strategic alliances, and leveraging emerging technologies such as AI.◦ Designed and coordinated key PR events and sponsorship pitch decks; presented at town halls on SEO and AI strategies; authored and contributed to internal training materials and communications on marketing topics.
  • Seoplus+
    Director Of Search Marketing
    Seoplus+ May 2021 - Nov 2022
    Ottawa, Ontario, Ca
    As Director of Search Marketing (SEM), I led a growing, cross-functional team at a multiaward-winning digital marketing agency with 50+ staff and partnerships with Shopify, Microsoft, Google, and Meta.• Directed and managed 3 marketing departments — SEO (local and enterprise), Paid Ads (SEM and PPC), and Content Marketing — comprising 18 team members overseeing 200+ client accounts across diverse industries.• Spearheaded organizational transformation by restructuring product offerings, positioning, pricing, and sales processes, increasing ARR by 197% to $5M (on track for $10M) and reducing client churn from 12% to 3%.• Delivered thought leadership and industry expertise by writing articles, presenting at conferences, and appearing and guest hosting on podcasts; educated clients and team members on best practices, and industry developments.• Enhanced departmental performance and efficiencies across campaigns, achieving KPI growth ranging from 16% to 850%; led the relaunch and amplification of the agency's website, boosting visibility by 477% and traffic by 2,200%.
  • Supportibles
    President
    Supportibles Sep 2008 - Sep 2020
    As President, I managed the marketing and operations of an outsourced customer service and technical support solutions firm (formerly Workaholics4Hire, Inc. founded by and co-owned with my late wife).* Managed an outsourced customer support services firm with an ad hoc staff of 200+ agents.* Recruited and led remote agents and team leads, handling 1,500+ support requests daily.* Trained staff and implemented SaaS automation, reducing reduced response times by 77%.
  • Seo Twist
    Director Of Communications
    Seo Twist Mar 2016 - Feb 2019
    Ottawa, Ontario, Ca
    As Director of Communications and SEO Manager, I led the SEO, content, and social media departments of a bilingual 32-person Google Premier Partner and Shopify Partner digital marketing agency.• Designed, executed, and managed multichannel marketing campaigns to enhance search visibility, drive demand generation, and improve marketing KPIs, successfully boosting client traffic and conversions by up to 284% MoM.• Conducted audits, identified gaps, and developed strategic initiatives to help clients gain traction and surpass competitors; increased search impressions from 640K to 7.2M in one year, achieving a 4,920% YoY growth.• Directed a cross-functional team of specialists and strategists in launching marketing projects across 1K+ websites and campaigns; regularly consulted with key stakeholders on strategy, project updates, and account performance.• Streamlined tools and processes to enhance efficiencies and departmental performance; implemented, managed, and optimized marketing automation platforms, resulting in faster campaign execution and improved profitability.
  • The Success Doctor, Inc.
    Chief Executive Officer
    The Success Doctor, Inc. Mar 1992 - Feb 2016
    As the founder and for over 25 years, I operated a successful Internet marketing and copywriting consultancy offering digital marketing, copywriting, coaching, and training products and services.• Produced award-winning marketing communications and campaigns that generated $30M in online sales during the Internet’s early years; orchestrated first-ever marketing campaign to sell over $1M in a single day online (2004).• Grew a freelance consultancy of one to a busy marketing agency comprised of 200+ ad hoc contractors, 77K active members, and a team of 22 staff and 3 managers handling 600+ client projects over the course of its operations.• Improved one firm's high-ticket sales by 480% in the first year, fueling their rapid growth and expansion, and piloted the opening of 12 new offices internationally in two years, including hiring and training marketing teams.• Presented 200+ webinars on Internet marketing, online business, copywriting, communications, advertising, SEO, PPC, social media, blogging, and blog monetization; spoke at industry conferences worldwide to audiences as large as 10K.

Michel Fortin Skills

Advertising Copywriting Seo Online Marketing Email Marketing Social Media Marketing Conversion Optimization Multivariate Testing Public Speaking Customer Service Social Media Marketing Strategy A/b Testing Customer Relations Online Advertising Web Design Wordpress Entrepreneurship Web 2.0 Writing Coaching E Commerce Digital Marketing Social Networking Web Development Editing Blogging Html Saas User Experience Direct Mail Seo Copywriting Marketing Communications Business Strategy Website Development Marketing Affiliate Marketing Facebook Content Management Web Marketing Lead Generation Smo Content Development Internet Strategy Keyword Research Online Reputation Management Organic Search Content Strategy Blog Marketing

Michel Fortin Education Details

  • Excel With Business
    Excel With Business
    General
  • Algonquin College Of Applied Arts And Technology
    Algonquin College Of Applied Arts And Technology
    General
  • Cegep De L'Outaouais
    Cegep De L'Outaouais
    General

Frequently Asked Questions about Michel Fortin

What company does Michel Fortin work for?

Michel Fortin works for Consulting Success®

What is Michel Fortin's role at the current company?

Michel Fortin's current role is Head of Growth.

What is Michel Fortin's email address?

Michel Fortin's email address is mi****@****ail.com

What is Michel Fortin's direct phone number?

Michel Fortin's direct phone number is +161368*****

What schools did Michel Fortin attend?

Michel Fortin attended Excel With Business, Algonquin College Of Applied Arts And Technology, Cegep De L'outaouais.

What are some of Michel Fortin's interests?

Michel Fortin has interest in Science And Technology, Education, Health.

What skills is Michel Fortin known for?

Michel Fortin has skills like Advertising, Copywriting, Seo, Online Marketing, Email Marketing, Social Media Marketing, Conversion Optimization, Multivariate Testing, Public Speaking, Customer Service, Social Media, Marketing Strategy.

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