Michel Houssa Email & Phone Number

United Kingdom

City Of London, England, United Kingdom

Grand Londres, Angleterre, Royaume-Uni

Waitrose: In charge of Haagen-Dazs, Nature Valley and Fibre One – reporting to Asda/Waitrose Sales Lead

London, England, United Kingdom

Coop / Nisa: In charge of Old El Paso, Betty Crocker and Green Giant - reporting to Channels Sales Lead➢ External duties:- Build and Negotiate the annual sales plan- Maximise sales and gross profit for both parties through annual promotional plan and range review recommendation- Day to day Category Management ➢ Internal duties:- Deliver financial and volume forecast accuracy on monthly, quarterly and annual basis- Evaluate promotional ROI to ensure the most efficient use of promotional expenditure

London, England, United Kingdom

In charge of Category Partnerships with Convenience & Impulse Retailers in the UK– circa £35M sell outReporting to Category Controller Snacks & Ice Cream.➢ External duties & achievements:- In charge of 3 main Category partnerships (with Tesco Express, Coop and Boots) across 2 categories (Snacks & Ice Cream)- Drove above target distribution gains in 7 Range reviews- Developed new shopper centric approach for Range & Merchandising of Single Snacks together with Co-op and Boots➢ Internal duties & achievements:- Built Impulse snacking Strategy for Convenience (Channel prioritisation, Range per channel + Merchandising)- Translated global assortment strategy into local portfolios for Convenience by defining core range for Ice Cream & Snacks- Developed and implemented reporting of total Convenience across all 8 subchannels and all 7 General Mills brands

London, Royaume-Uni

European role - Building and Managing Category Partnerships with Major Retailers in several Markets in Europe (mostly UK/FR) on the Stationery Market➢ External responsibilities :- In charge of Category Partnership with major Retail customers across UK and French Markets mainly (incl 2 category captaincies)- Range review management (2 range reviews per year for each customer) ; Merchandising of the writing fixture ; Building promo calendar across the year➢ Internal responsibilities :- Building / executing the Category Strategy (core range/promo plan/merch vision) for the FR and UK markets- Assisting Category Controller in building 3 years Category Vision for all European markets

London, United Kingdom

In charge of Category Captaincy in ASDA on Sweet & Savoury biscuits, Category advisor on Crisps & SnacksStrategy :- Develop category plan by defining key category drivers relevant to ASDA shoppers - Develop and execute tactics to make Biscuits category easier and more enjoyable to shopImplementation:- Range review management: identifying range opportunities & gaps ; range optimisation- Fixture management: definition / implementation of fixture vision, use of space optimisation, merchandising managementInsight, Reporting and Category expertise:- Regular ad hoc analysis - both internal & external (e.g. sales fundamentals, promo analysis..)Brand championship:- Work closely with Brand Marketing, Innovation, MS&P to ensure existence of clear category and shopper rationale for UB brands and communicate retailer operational considerations- Representing Category in yearly cross functional conference to extended business to launch brand plans

United Kingdom

Category captaincy: In charge of client Category captaincies incl. leading Major Mults, High Street and Super Stores.- Relationship building and negotiation- Category recommendations: range review, merchandising, signage: develop number of in-store placements, optimise shelf organisation and assortment, stimulate POS material…Category Insight Management: - Top management support: Identifying trends and business gaps, analysis of market opportunities, strategic recommendations to the management board.- Sales support: Developing trade action plans in each product category for sales team and KAM, ad-hoc support during sales meetings.- Marketing support: building of promotional plan, identifying successful mechanics, pricing, calendar...- Relationship with agencies: Negotiation and sourcing of data, incl. Epos, Market and Shopper research at a local and European level.

Paris, France

Launch of the First Danone Frozen Yoghurt Bar: - Strategic positioning- Development and implementation of in-store advertising (menu board, billboards, inserts, video screen…): communication plan, creative briefings, production follow-up- Preparation of 2012 range-extension: market analysis, creativity sessions, concept creation, feasibility studies. Innovation project management:-Assisting the project manager in preparing the launch of three products : organisation of market studies, analysis of the outcomes and writing of strategic recommendations. Taking part in meeting sessions with all the stakeholders (supply chain, r&d, operations department…)-Reporting : key figures of the whole Danone portfolio of brands, performance of new products

Paris, France

Achievement of a whole marketing study concerning the launching of an ecological packaging :- Definition of the issues- Writing and administering of the survey- Statistical analysis, Marketing recommendations

Barcelona, Spain

- Launch of the loyalty card Visa La Redoute in partnership with Bank of America : process optimisation, development and implementation of the launch plan (on-line, mobile and call center promotional campaigns), statistical follow-up (7000 subscriptions)- Creation of 7 promotional campaigns (Mailing + Emailling - 400 000 customers). Definition of the communication plan, customer targeting, creative briefings, copywriting, production.

Paris, France

- Creation and production of mailings and e-mailings (14 campaigns in 9 languages sent in 19 countries). Writing of creative briefs and production briefs. Management of the creation and production teams. - Client account management : daily interaction with the client, planning.

Paris, France

International Business and Marketing internship in 4 languages (English included)Market study (building materials), prospection (phoning, mailing), dairy interaction with Polish, French, Spanish and Dutch clients.

Master Of Science, Marketing

Bachelor, Business Management

Activities and Societies: 2008 (one year): Marketing Program ; 2007 (one year): International Business Program (Erasmus exchange.