Micheliene Nguyen (Yim) Email & Phone Number

Lead cross functional teams through conception, development and launch of complex OEM embedded product lines and a high volume Retail product line• Currently managing the development of SSD products for major Notebook manufacturers• Responsible for the entire SanDisk SD card roadmap for 3 years, leading to the launch of over 500 products and major launches including the largest capacity 256GB microSDXC card at that time and fastest ExtremePro SD card products• Create and manage the integrated program schedule; escalating key issues and gaps to present options for resolution to the cross-functional executive teams • Drive the Product Life Cycle process compliance by ensuring phase checklist compliance and coordinating phase reviews• Provide weekly company-wide product development status• Responsible for publishing monthly metrics on actual performance to commitments

Manage various OEM SanDisk products from custom embedded imaging products to removable memory cards valuing over $20M/year in revenue• Responsible for SanDisk’s SD roadmap, bringing new relevant products to market.• Work with Engineering to develop products based on available technology to optimize performance and costs to create a product offering meeting market requirements. Included leveraging SD cards for Automotive segments and BGA packages for high end embedded video camera markets.• Direct engagement with Sales to gather customer requirements, review product roadmaps, and support new and existing customer’s sales. • Drive product development and overall go-to-market strategy through competitive analysis, business case and product positioning while maintaining alignment with overall brand strategy.

Managed the worldwide retail microSD product line.• Defined requirements for the next generation microSD products taking advantage of the technology available to optimize performance of the cards and the relationship between the card and mobile phone. • Responsible for approving the BOM and retail packaging worldwide for all microSD products. • Approved point of sale requests for the Mobile Retail BU based on company set cost goals and competitive pricing. • Worked with outbound team to define and launch product offering and packaging for customized products with major big box retailers and mobile network operators.

Representative for SanDisk on the SD Association Marketing Committee• Help define the committees’ goals, maintain the budget and push SanDisk initiatives within the association.• Support all marketing activities from collateral updates, public relations, website maintenance to tradeshows.

Managed the North American product marketing and management for all Fujitsu laptop and tablet accessory products ensuring successful, on-time product launches and desired profit margins. • Maintained entire catalog of mobile accessories for Fujitsu Computer Systems, recommending new competitive products eventually doubling the product offering to over 700 products. • Developed products in conjunction with Engineering team and manufacturers to provide a total solution when combined with computer platforms; including custom foam molded cases, battery chargers and military grade cases. • Developed and maintained global vendor relationships with capabilities ranging from soft cases, hard plastic tooled cases, power adapters, battery chargers, keyboards, screen films, software and various other consumer products. • Increased the attach rate of hardware and software accessories for vertically oriented mobile product lines from 2% to 40% in less than two years.

• Managed the relationship with the outside public relations agency, providing early demo units to editors of major technical publications. • Responsible for assisting the VP of Marketing in keeping track of the department’s budget and contributed to the production of the company’s Marketing collateral