Cmo
Current
May 2024 - Present
AeroLeads people directory · profile
Micheline Schott Email & Phone Number
CMO, Lexington Sporting Club
at
Lexington Sporting Club
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
Role
CMO, Lexington Sporting Club
Location
Lexington, Kentucky, United States
Who is Micheline Schott? Overview
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Quick answer
Micheline Schott is listed as CMO, Lexington Sporting Club at Lexington Sporting Club, based in Lexington, Kentucky, United States. AeroLeads shows a matched LinkedIn profile for Micheline Schott.
Micheline Schott previously worked as CMO at Lexington Sporting Club and Product Manager at The Sporting News. Micheline Schott holds Master Of Education, Sport Management from The University Of Georgia.
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Email format at Lexington Sporting Club
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Lexington Sporting Club
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Profile bio
About Micheline Schott
Digital Strategies & Business Operations, Native Mobile App & Responsive Web Product Management, Vendor/Agency Management, Product Strategy, Digital Advertising, Marketing & Branding
Listed skills include Digital Media, New Media, Sports Marketing, Sports, and 12 others.
Current workplace
Micheline Schott's current company
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11 roles · 23 years
Micheline Schott work experience
A career timeline built from the work history available for this profile.
Product Manager
Sep 2021 - May 2024
E-Commerce Project Manager - Special Projects Consultant
Oct 2020 - Mar 2021
Director, Business Operations & Product, Pga.Com
- Developed, supported and prioritized digital revenue strategies and product roadmaps for PGA digital business and two live tent pole events - PGA Championship and Ryder Cup
- Increased YOY sales revenue by optimizing operational processes and procedures
- Stepped in as interim Product Director and managed mobile product lifecycle including roadmap, created business requirements, managed backlog & successfully released to market within budget
- . Identified geo-fencing vendor and managed European Tour geo-fencing product on-boarding for Ryder Cup app
- Managed cross-functional stakeholders such as marketing, data analytics, editorial, UX, legal, software development, QA and sales teams to execute successful live streaming events
- Led complex PGA.com transition and shut-down technical project that transitioned all assets over to the PGA team and shutdown all internal Turner PGA.com applications and teams by creating project workflow planning.
May 2018 - Dec 2019
Director, Sponsorship Ad Operations, Nba Digital
- Defined and prioritized business and functional product roadmap and requirements for sponsorships and ads across NBA Digital platforms
- Managed and executed sponsorships across 12+ digital platforms including live streaming and VOD, responsive website, mobile & tablet apps, and connected devices that included Roku, Apple and Xbox
- Utilized Agile principles in order to efficiently maintain, communicate and prioritize backlog
- As NBAD Operations Marketing liaison, managed marketing product roadmap and executed projects including A/B testing throughout the season in conjunction with NBAD Product and Marketing stakeholders
- Researched and created requirements, managed development team, QA testing, launch and post-launch performance of new ad projects such as the nba.com ad blocker solution and increasing ad viewability scores
- Collaborated with UX, software development, research, editorial, technical operations and sales matrix teams to integrate and implement advertising product roadmap that aligned with senior management’s sales goals
Apr 2015 - May 2018
Director, Digital Partnerships
- Managed Turner Sports business operations and ad executions for NASCAR.com and Yahoo! Sports partnerships
- Directly managed launch of video syndication partner projects for the NASCAR partnership that included clients such as AP, Sporting News, and MSN
- Evaluated digital content and sales distribution business opportunities, negotiated agreements and tracked financial analysis and budget for partnerships
- Analyzed site reporting (comScore, Omniture, etc.) on regular basis in order to develop successful content strategies with partners and internal research teams
Jul 2013 - Apr 2015
Senior Manager, Emerging Media And Digital Partnerships
- Managed content partner relationship with Yahoo Sports, negotiated business terms and worked closely with sales team to maximize revenue for Turner properties
- Spearheaded site launch and oversaw operations for Turner Sports Talent websites which included collaborating with talent, oversight of editorial, web development, digital ads and creative teams
- Secured and managed multiple digital vendors who brought monetary and intrinsic value to Turner Sports' properties such as NASCAR, NBA and PGA
Jun 2011 - Jun 2013
2009 - 2009
Client Manager, Playon! Sports
Managed all digital aspects of broadband relationship between PlayON! Sports and its collegiate clients: Raycom Sports, the ACC Conference, and the Atlantic Sun Conference
2007 - 2008
~1 yr
Director, University Relations
Supervised all aspects of 30+ official athletic department websites which included marketing and branding, national and local sales support, revenue generation via sales and e-commerce, renewal strategies, and contract support and negotiations. Clients included SEC and ACC Conference members
2005 - 2007
~2 yrs
Assistant Athletic Director, Marketing
Directed marketing and promotional campaigns for eight Olympic sports including women's basketball and baseball. Implemented successful corporate sponsor promotions and retail programs and coordinated media placements for TV, radio, print, digital, and outdoor advertising.
2003 - 2005
~2 yrs
2 education records
Micheline Schott education
Master Of Education, Sport Management
The University Of Georgia
Bachelor'S Degree, Business Administration And Management, General
University Of Kentucky
FAQ
Frequently asked questions about Micheline Schott
Quick answers generated from the profile data available on this page.
What company does Micheline Schott work for?
Micheline Schott works for Lexington Sporting Club.
What is Micheline Schott's role at Lexington Sporting Club?
Micheline Schott is listed as CMO, Lexington Sporting Club at Lexington Sporting Club.
Where is Micheline Schott based?
Micheline Schott is based in Lexington, Kentucky, United States while working with Lexington Sporting Club.
What companies has Micheline Schott worked for?
Micheline Schott has worked for Lexington Sporting Club, The Sporting News, Tempur Sealy International, Turner Sports, and Xos Digital.
How can I contact Micheline Schott?
You can use AeroLeads to view verified contact signals for Micheline Schott at Lexington Sporting Club, including work email, phone, and LinkedIn data when available.
What schools did Micheline Schott attend?
Micheline Schott holds Master Of Education, Sport Management from The University Of Georgia.
What skills is Micheline Schott known for?
Micheline Schott is listed with skills including Digital Media, New Media, Sports Marketing, Sports, Social Media Marketing, Digital Marketing, Online Advertising, and Sponsorship.
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