• Determine topics of interest, plan content and write blog posts.• Plan and create content and graphics for social media posts and downloads.

• Plan content and write web copy and blog posts for RhemaCreative.com.• Write copy and edit content for client websites, emails, newsletters and e-books.• Conduct SEO research and perform competitive analyses for keyword and content opportunities using tools such as Ubersuggest, Screaming Frog and SEO PowerSuite.• Meet with prospects and clients to evaluate needs and goals.• Work with co-founder to create proposals and SOWs.• Review and assess prospects’ existing websites to identify errors and opportunities.• Plan site flow, navigation and organizational structure for new client websites.• Edit and adapt graphics using Adobe Photoshop.

Small Group Leader, May 2017 - July 2020Prayer Team Leader, April 2019 - July 2020- Prayer Team Member, June 2017 - July 2020Worship Team Member, September 2017 - July 2020Copy editor for Lead Pastor, August 2017 - September 2019

• Partnered with Director of Digital Marketing, SEO specialists and copywriting team to successfully migrate WyndhamVacationRentals.com to Vacasa.com as part of the largest integration the company had ever undertaken, making Vacasa the largest full-service rental management company in North America.• Played key role in transitioning WVR web content to Vacasa’s website, including mapping redirects, assessing gaps, adapting existing content to Vacasa’s brand standards and writing new content as needed.• Produced 4-5 landing pages per week on average, which included keyword research, content research, writing SEO copy, mapping vacation properties and building landing pages.

• Established brand voice for corporate-level marketing initiatives, including online and print collateral.• Ranked among Top 5 organic search listings on Google for strategic high-traffic keywords to promote lodging for major events such as Sundance Film Festival, Winter X Games and PGA tournaments.• Crafted engaging marketing copy for key vacation rental properties throughout ResortQuest brand’s 19+ beach and ski resort destinations across the U.S. • Created landing pages, including copy, coding and graphics, as part of marketing initiatives at the corporate and destination levels, utilizing SEO and UX best practices.• Wrote nationally distributed press releases that were picked up by major online media outlets such as The Wall Street Journal, Reuters, MSN Money, MSNBC and Yahoo! Finance for an average of 18 million impressions per year.• Wrote resort descriptions to be used by Orbitz, Priceline, Travelocity and Yahoo! Travel. Crafted engaging marketing copy that would stand out from competitors while adhering to agencies’ content requirements, tight word-count restrictions and non-standard punctuation rules.• Advised marketing managers on ways to increase email open rates and click-through rates by improving subject lines and email copy, as well as how to optimize the customer experience online and streamline conversion funnels.• Drafted corporate-level marketing communications to property owners to ensure clear messaging, minimize risk and promote positive business relationships.

Life Group Pastor, New Song Cool Springs, 2009-2010Life Group Pastor, New Song Hillsboro Village, 2010-2011

• Partnered with Director of Websites, Director and VP of Brand Marketing, and online and email marketing managers to develop and launch a new website for the Gaylord Hotels brand.• Defined the brand voice for web and print marketing materials and communicated brand vision to department heads across all Gaylord Hotels properties in the Nashville, Kissimmee/Orlando, Dallas/Ft. Worth and Washington, D.C. regions.• Increased B2B RFP leads by as much as 900% across all properties within one month of site launch.• Increased number of B2C online bookings by up to 163% across all properties within one month of site launch.• Surpassed $1,000,000 in weekly B2C online revenue for 16 consecutive weeks following site launch.• Managed staff of three copywriters. Developed writing schedules, assigned projects, edited writing submissions and tracked progress toward milestones and goals.• Developed training for PR Directors on how to write, adapt and optimize press releases for search.• Improved brand marketing best practices based on psychographics research.

• Defined the website’s voice, while achieving Page 1 organic search rankings in Google, Yahoo! and MSN Search for targeted keywords.• Increased online B2C bookings by 109.4%, with an accompanying increase in online revenue of 90.8%.• Increased site visits by 232.7% and page views by 245% for same week year over year.• Improved online conversion by tightening the conversion funnel, streamlining UI flow and reducing the number of clicks needed to reach the purchasing stage. • Created new web pages, including layout and design, while staying within established brand guidelines. Chose, created and prepared images to enhance the site’s messaging and complement its feel.• Developed successful banner ad messaging to complement larger marketing campaigns. Spearheaded efforts to create short runs of specific, targeted banner ads to capitalize on real-time weather events and occupancy.• Improved email delivery rates by writing clean subject lines and body copy to avoid spam filters.• Managed, maintained and reported weekly analytics of online sales for company president, COO and regional general managers.• Wrote training, processes and best-practices documentation for the ResortQuest website. Organized and conducted training sessions with key members in the field.

Writing/Editing/Marketing• Wrote marketing copy, instruction manuals, dialogue scripts and user-interface (UI) text for all game genres, including action, adventure, role-playing, sports and racing games. • Wrote, edited and approved all manner of marketing content, including web content, magazine articles, advertisements, strategy guides and bonus-content discs. • Wrote voice scripts, auditioned talent and directed recording sessions.• Developed and enforced style guides, glossaries and story bibles to ensure consistent brand tone and adherence to approved franchise guidelines.• Wrote white papers to help determine franchise viability and guide marketing efforts.• Projects included: Dungeon Siege II, Halo 2, Jade Empire, NBA Inside Drive 2002-2004, NFL Fever 2003-2004, Project Gotham Racing 2, RalliSport Challenge 2, Sudeki, Xbox Live Arcade (Bejeweled, Hexic, Zuma, Ms. Pac-Man, etc.) and XSN Sports initiativeProject Management• Worked directly with external entities such as NFL, NBA, Electronic Software Ratings Board (ESRB), Getty Images, talent agencies, voice talent and recording studios.• Worked cooperatively with cross-functional team leads (product managers, programmers, software testers, artists, user-research engineers), internal departments (marketing, web production, print production, legal, localization, geopolitical) and external developers (Bungie, BioWare, FASA, Dice, Bizarre Creations, Gas-Powered Games, etc.).• Spearheaded improvements in technical review process for manuals and formulated best practices for use throughout Microsoft Game Studios’ User Experience group.

Writing/Editing/Marketing• Wrote marketing box copy for more than three dozen Nintendo 64 and Game Boy Color titles. Wrote and edited manual content and in-game text.• Created game footage and screenshots for tv commercials, magazine articles and ads.• Directed voice recording sessions and selected voice clips to be used in games.• Developed white papers to guide marketing efforts and advised advertising agencies on product details and preferred concepts for the development of creative campaigns.• Projects included Banjo-Tooie, Command & Conquer, Donkey Kong 64, Excitebike 64, Mario Party series, Perfect Dark, Pokémon series, Ridge Racer 64, Super Mario Bros. Deluxe and Super Smash Bros.Project Management• Managed editorial and approval processes for press releases, instruction manuals, game boxes and strategy guide development.• Managed communications and efforts between internal departments (marketing, legal, print production, etc.), external developers (Disney, Rare, Namco, Nintendo Software Technologies, Westwood, etc.) and subsidiaries (Nintendo of Europe, Nintendo of Canada).• Managed ESRB submissions to ensure compliance with ratings requirements.