Digital marketing is a space where I enjoy learning the buying power of individuals online and offline. With more than a decade of experience in the digital and print marketing space I have worked with boutique agencies, major corporate franchise businesses across the US. With each company I have gained knowledge of different consumers, how and why they engage with brands.
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Marketing DirectorLab Mgmt Jun 2022 - Present -
Managing PartnerKratos Group Usa Jan 2021 - PresentKratos Group provides companies with consulting, recruiting, marketing and business development. Portfolio companies include industrial automation (FloteqUSA), hospitality (American Elm restaurant and Vili Smoothie), Cannabis cash management (ChronicCash), gardening/education (SimplySprout), Healthcare (The Vital H), and financial sector (Colorado Wealth Group).Actions and Outcomes:• Analyzed and presented financial standings and cost effectiveness to other partners and investors. - $5 million raised• Established and implemented business procedures and process improvements. - Survived COVID with pivots in tangential opportunities• Reduced labor costs by $$250K per year by reworking schedules, operations standards, and workflow. - Streamlined staff/budgets by implementing cross-functional responsibilities• Directed strategic initiative that improved team productivity by 30%. - Implemented relevant automation for scalable growth and efficiency.• Placed high value (Director, VP and C-level) resources doubling ($100M) a client’s assets under management -
Managing PartnerFloteq Usa Jan 2021 - PresentBeer management will never be the same! Floteq USA works with teams like the Dallas Cowboys to optimize their draft beer systems for maximum profits at minimal cost! Floteq USA is bringing data to clients at the tap level, while integrating to POS to create the "Pour Score", giving further control into draft beer performance at YOUR venue or restaurant. -
Co-FounderSimply Sprout Apr 2021 - PresentPhoenix, Arizona, United StatesSimplySprout™ is built to take the guesswork out of growing your favorite plants. Choose between hydroponic and soil technologies to fit your lifestyle. Let's start growing together. Learn more at simplysprout.com -
Co-OwnerAlee Athletics Jan 2017 - PresentTempe, Arizona, United States
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Marketing DirectorXendurance Feb 2017 - Jun 2022Scottsdale, AzXendurance is a health and sports nutrition company located in Scottsdale Arizona. As the Marketing Direct for Xendurance I am responsible for the development and execution of integrated marketing plans and related budgets; managed marketing and support teams; supported CEO and network marketing distributors, providing tools for successful sales growth; led and managed creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, and community engagement. -
Account DirectorYodle Nov 2015 - Jan 2017Scottsdale, AzAs an Account Director I managed enterprise SaaS relationships in franchise and multi-location channels. Within each relationship, I was responsible for the digital marketing strategy for PPC, SEO and online lead generation services. This required leading collaboration between teams from integration, performance, web/product development, creative, finance and sales to deliver on-time projects and make adjustments to strategy that maintain or increase lead volume and interaction with our client's web properties.• Created enticing, educational material and presented digital marketing best practices to my franchise networks• Drove adoption of products including PPC, SEO and Facebook advertising services• Of my clients, 2 came up for renewal during my direct oversight and I was instrumental in securing a one-year renewal with each for an ARR of $2.2MM -
Account ManagerStringcan Interactive Aug 2012 - Nov 2015Scottsdale, AzMy main role at StringCan Interactive evolved over the years greatly. Starting out as an executive assistance I had been placed as the Project Manager and then swiftly moved into the Account Manager Role where I manage client relations and company goals as well as financial profitability. I worked heavily with margins and meeting client goals, has vastly increased my knowledge in many areas of marketing. Working closely with each area of our agency has made me more aware of how to funnel information and meet the teams expectations. -
Sports Marking InternSyracuse University May 2010 - Mar 2011- Accompany Marketing Manager in all dailyactivities; e.g. responding to high volume ofemails from top management and general public,attend management meetings, generate new andfresh ideas to motivate game day attendance- Manage the new member database for theSyracuse University Athletic Club- Market to the general public and Athletic Clubmembers the various ways to get involved withSyracuse University Sporting events- Assist the Marketing Manager in event preparationhosted on and off Syracuse University’s campus
Michelle Lee Education Details
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Business Administration And Management, General -
American University Of RomeArt/Art Studies, General
Frequently Asked Questions about Michelle Lee
What company does Michelle Lee work for?
Michelle Lee works for Lab Mgmt
What is Michelle Lee's role at the current company?
Michelle Lee's current role is Helping brands build through their digital voice.
What schools did Michelle Lee attend?
Michelle Lee attended State University Of New York At Buffalo - School Of Management, American University Of Rome.
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Michelle Lee
San Francisco, Ca8joinhonor.com, mckesson.com, wharton.upenn.edu, voyahealth.com, perse.com, per-se.com, voyahealth.com, vorihealth.com2 +190185XXXXX
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