Michelle Antico Perkins Email and Phone Number

Oversee ecommerce strategy, p&l, digital marketing, merchandising,and daily business operations for consumer brands in fashion and home goods verticals.

VP & Head of Digital Marketing & Ecommerce for Korres North America

Director of Armani Beauty’s online D2C business (eBoutique)Responsible for propelling +177% net sales growth on a $22M-25M P&L—breaking all historical business records, and outpacing growth rates of all comparable Luxe division brands.• Led ArmaniBeauty.com's business and team to +159% total YoY growth, plus +121% net sales YoY growth in 2020, over-achieving financial plan by +23%, and generating the highest sales year, month, week, and 5 individual days in business history. • Primary Responsibilities: Responsible for 360 business management--strategically and tactically--of all inter-connected aspects of Armani's D2C business, in a data-centric, highly cross-functional capacity. • Ownership: Calendar planning & promotional strategy; sales forecasting; digital marketing & pure media strategy and budget; channel performance & agency relationship management; P&L & financial plan management and reporting; go-to market product launch strategy; inventory management & logistics planning; product dimensioning, order oversight, and on-site merchandising strategy; executive presentation & reporting; ‘exclusives’ ideation, creation, execution; integral partner for site experience key projects--including UX development and site product/tool production; management of site optimization tactics in partnership with third party expert vendor partners; CRM oversight

• Brand & performance marketing management • Managed marketing content strategy & calendar• Managed owned channels + seasonal & cross-category campaigns (paid and owned digital channels)• Special focus on high-growth affiliate content channel: media partners & influencer programming

• Majors: Marketing, Strategy. Concentration: Entrepreneurship; Diversity Merit Scholarship Recipient• Relevant Experience: -Marketing Consulting Lab: selected by faculty to contribute expertise to a customer segmentation and acquisition growth project for a national apparel retailer. Presented to CMO. -Global Consulting Lab: selected by faculty to contribute expertise to an ecommerce expansion project for a multi-billion USD hypermarket retailer in South America. Presented to CEO. -VP of Corporate Relations for the Retail & Luxury Goods Club• Relevant Coursework: Marketing Strategy, Launching & Leading Startups, New Venture Discovery, Digital Marketing Strategy, Retail Analytics, Advertising Strategy, Customer Loyalty, Business Strategy, Behavioral Marketing Science, Accounting, Finance I & II, Data Analytics I & II, Negotiations, Managing Organizations, Operations Management, Leader as Coach, Leading the Strategic Change Process

-Consultant: product launch and marketing campaign strategy-Company lead: retail partnerships - merchandising & operations

Managed Fashion Jewelry Division (Oct 2015-June 2016)Managed Beauty Division (Oct 2014-Sep 2015)Managed Watches Department (Feb 2014-Sep 2014)• Developed sale calendar and oversaw division budget: wrote all purchase orders, forecasted revenue & margin, managed inventory deliveries, negotiated & determined pricing, established and maintained brand relationships & partnership objectives, strategized merchandise selection, and devised event creative concepts—all to meet & exceed division revenue and margin goals• Analyzed business performance; presented results & recommendations weekly to Accessories VP, monthly to Women’s EVP • Managed and trained merchandise assistants on buying, sales analysis, and forecasting; oversaw merchandise assistant's professional development• Partnered with Planning, Marketing, Operations, Editorial, Creative, and Engineering to meet revenue & creative goals **Gilt is a pioneer in the American luxury online "flash sale"space. It provides insider access to top designer labels at a market discount. Gilt quotes over 8 million active members and has a prominent international customer base.

• Managed purchase order life cycle, samples, sale preparation, sale execution and merchandising; evaluated competition & trends • Drove revenue and led all merchandising and execution for Women’s multi-category Holiday Gift Shops franchise• Managed all sourcing, buying, forecasting and execution of Beauty Top Pro Tools monthly events

• Oversaw purchase order logistics process for all Women’s orders; analyzed & troubleshot complex inventory issues • Onboarded and trained vendors to meet all process guidelines; partnered with Sales Operations, Engineering, Distribution, & Customer Support to secure sales and improve customer experience• Selected as team liaison with Accounts Payable and Compliance • Improved on-time purchase order delivery by 46%; reported daily on Ops performance, presenting to Buyers and Ops Director• Spearheaded total process redesign & reporting for vendor chargebacks: recovered $150K costs & improved resolution time by 74%