Michelle Arnold Email & Phone Number

St Louis, Mo 63141, Mo, Us

Lancaster, Pennsylvania, Us

Chapel Hill, North Carolina, Us

- Create full funnel strategy on a national level for paid media efforts (Google and LinkedIn)- Present paid strategy to new and existing clients- Keyword research and competitor analysis for all new strategy efforts- Build new accounts/campaigns on both Google and LinkedIn- Setup conversions and event tracking using either GTM, GA4, Hubspot, or Wordpress- Monitor and optimize all accounts towards client KPI's- Create and provide monthly metric reports- Regular client-facing meetings- Develop custom audiences for both Google and LinkedIn- Work closely with full strategy team to ensure holistic strategy between efforts- Pull forecasting for new campaign efforts or existing campaign optimizationsUnfortunately, there were layoffs which lead to my role being eliminated. This is why there is a short tenure with this company.

Baltimore, Maryland, Us

- Actively build and manage search, display, discovery, YouTube, and performance max campaigns on a national and global level. - Develop strategy around prospecting and retargeting Google campaigns.- Build, manage, and optimize campaigns from start to finish.- Manage and optimize evergreen content.- Regular client-facing meetings (both in person and virtually) for reporting and data purposes, as well as regular check-in meetings.- Work closely with account management and project management team.- Develop audiences and strategy for optimal campaign targeting.- Pull forecasting for new campaigns and forecasting for budget increases.- Build data studio reports and customized decks for reporting, data review, and custom info per client needs.

Hunt Valley, Maryland, Us

I spearheaded this position as the first in-house SEM specialist in effort to move automotive paid search in-house. It has been an ever-evolving position that has grown to take on many roles from the original concept.- Actively manage 100+ paid search accounts nationwide- Put together benchmark metrics individualized to each client- Work closely with account management team to provide modification and recommendations as needed- Meet regularly with clients to review paid search data and account health- Work with sales team to put together quotes and strategic concepts- Build Google ads accounts and actively manage- Setup Google Tag Manager and individualized conversion points