I truly believe that everything has lead me to the point at which I am today. What I have learnt has been invaluable and my “little black book” of media contacts far surpasses many consultants I know. I believe I am still very “old school” with regards to my approach to PR as I am incredibly hands-on; I believe in leading by example. I also believe that the human touch goes a long way. This is what I can attest my successful publicity track record to. My experience in the consumer sector is vast, almost skewed. I believe I have exceptional client service skills and that my media relations go without saying. I am an independent, strategic and out-of-the box thinker who believes that PR campaigns are lead by clever ways of creating the news rather than waiting for it (the news). I have, over the years lead and implemented successful and effective PR campaigns. I am also au fait with new business development and love a challenge!