Michelle Barson Email & Phone Number

Winston-Salem, North Carolina, United States

Winston-Salem, North Carolina, United States

Clemmons, North Carolina

Clemmons, North Carolina, United States

I work with small business clients who need help defining their business, building a framework for operations and marketing and identifying target markets and how best to reach them. I am not a graphic designer, but do work with graphic designers to create logo packages and striking social and email visuals.

North Carolina

I update directories and events as requested, as well as sell sponsorships and write blogs.

Greensboro/Winston-Salem, North Carolina Area

Create multi platform marketing and communications plans. Streamline marketing and communication efforts among multiple YMCA locations. Write copy for digital and print media.

Albany, New York

I work with businesses across New York State to discuss New York's business climate, its impact on their organization and business sector, as well as strategies for addressing these challenges through thier membership with The Business Council of NYS, Inc.Accomplished• Brought 70 businesses into active membership • Created a retention strategy for existing members• Managed the affinity discount programs• Served as chamber liaison to over 70 chambers statewide• Created and executed direct marketing strategies for recruitment of new members and cross-selling benefits to existing members

Albany, New York Area

I help businesses grow by connecting them with other Regional business professionals; providing their employees with access to inexpensive professional development and business education; and, informing them of unique cost saving benefits through the Albany-Colonie Regional Chamber of Commerce.Accomplished• Strengthened chamber image and increased membership through community event attendance and representation at Chamber functions including trade shows, sponsored events and partnered programs.• In 2010, I sold $33,292 in membership with a goal of $15,200• In 2011, I sold $71,546.85 with an annual goal of $66,000I also help businesses gain exposure and promote their products and services through the Chamber's unique advertising vehicles, which include Visions Magazine, acchamber.org and the Chambers' weekly eNews.Accomplished• Created marketing strategies and wrote copy for media-specific promotions and media kits• In 2012, I sold $50,781 in print advertising with an annual goal of $42,500

Albany, New York Area

Developed and strengthened relationships with member groups throughout the Capital Region. Created initiatives to promote membership and conducted on-site visits that included new employee orientations, classroom (enrichment) workshops (K-12), educational seminars in the workplace, credit score days and benefit fairs. Accomplished• Increased number and types of venues we presented at and created on-site Credit Score Day program.•Doubled the number of ‘new teacher orientations’ we presented at.•Wrote multiple artices for the monthly publication including those that were educational and would help to open the door for an on-site visit•Grew SEG membership over one year-and-a-half by approximately 15%.

Albany, New York Area

•Prospected new clients and created strategic, multi-platform marketing plans to increase their sales and incorporate FOX23 television and internet advertising packages.•Brought on three new clients and sold $12,000 in media products in less than five months (monthly goal was $1,000).

•Self-trained on client relationship building; selling based on demographic and creating multi-platform packages to meet individual client needs.•Brought on three new clients and sold $7,955 in media products in less than three months (no goals were set).

Columbus, Ohio Area

In the evenings, I coordinated with front-of-house management, back-of-house management as well as the bussers, servers and fellow hostesses to create a seamless experience for our guests from the time they exit their vehicle to the time they sit down to be served. I assisted with the ebb-and-flow of each servers section capacity making sure that each had the right amount of tables with seatings appropriately spaced apart for best service.During the day I would assist two front-of-house managers and two private banquet managers by running errands, confirming reservations, plotting large party locations, making quality calls to the previous evenings diners, and confirming details.

Columbus, Ohio Area

•Conducted daily media monitoring pertaining to health and productivity happenings.•Assisted with the organization and promotion of Nationwide’s retirement tool by setting up meetings, serving as a liaison between the separate business organizations, and assisting with an overall communications plan.

•Assisted three public information officers and helped plan and implement events.•Wrote press releases for local and statewide media.•Wrote stories for the Adopt-A-Highway Newsletter and The Transcript ODOT’s internal publication.

Bs In Journalism, Public Relations, 3.514

Activities and Societies: •Volunteered through Campus Ministries •Pi Beta Phi Sorority – PR Chair, Favors Chair, Senior Transitions.

Master'S Degree, Integrated Marketing Communication, 4.0

"The Integrated Marketing Communications (IMC) master’s program at West Virginia University teaches students to realign their.