As CEO, Senior Art Director, and Project Manager, I lead Heywood & Beaudry Creative Inc. with a clear vision for creative excellence and business growth. I oversee and manage all creative design projects that support marketing and merchandising programs for national corporate businesses, manufacturers and retailers, while also driving the strategic direction of the company.My expertise in assessing market trends and devising impactful advertising campaigns has helped companies raise millions of dollars in funding and investments, as well as successfully position and sell their products and services in competitive markets.I spearhead the creation of design themes and graphics for B2B and B2C online and print marketing campaigns. Additionally, I lead high-performance production and design teams, ensuring operational excellence across strategic, financial, and staffing functions. With signature authority on key projects, I guarantee the highest standards of quality and alignment with client objectives.

As Senior Art Director at Amplify Partners, I specialize in creating high-impact visual strategies that elevate paid advertising and email marketing campaigns. I work closely with clients to develop and execute data-driven creative solutions that optimize performance and maximize ROI across digital platforms.My role involves strategizing, managing, and continuously refining ad campaigns to ensure they align with brand goals and engage target audiences effectively. By combining innovative design with marketing insights, I help businesses enhance their online presence and achieve measurable results.https://amplifypartners.ca

As the Art Director at BZAM Cannabis, I was responsible for project management and brand development for multiple high-growth cannabis product lines. I collaborated closely with cross-functional teams to craft and maintain cohesive brand messaging and voice across all touchpoints, ensuring alignment with the company’s values and market positioning.In addition to developing consistent brand identity, I led the creation of impactful marketing and advertising campaigns, delivering strategic and creative solutions for both B2B and B2C audiences. This involved creating graphics, packaging design, print literature, catalog layouts, and digital content, including web design and social media assets.Key Achievements:Developed comprehensive brand direction, messaging, and voice for a diverse range of cannabis products.Executed successful marketing and advertising campaigns that significantly boosted brand recognition and sales.Produced a wide array of print and digital materials, including corporate identity packages, packaging design, booklets, presentations, print ads, and websites.

As CEO of Beaudry Studio, I led the strategic and creative direction of the company, overseeing a wide range of design projects in support of marketing and merchandising programs for national manufacturers and retailers. I specialized in assessing market trends, developing advertising strategies, and presenting innovative solutions to clients.I was responsible for creating cohesive design themes and graphics for both B2B and B2C audiences across online and print marketing campaigns. In this role, I successfully built and led high-performance production and design teams, while managing all aspects of operations, including strategic planning, financial oversight, bid reviews, staffing, and administrative functions.Key Achievements:Expanded brand presence for multiple companies by fostering relationships with external partners, including programmers, photographers, event coordinators, stylists, and writers, ensuring the execution of highly effective campaigns.Maximized ROI by developing comprehensive online and print marketing strategies for start-ups and multi-million dollar brands.Delivered impactful creative solutions that elevated client brands and drove measurable business growth.

At Acsent Industries, I led project management and brand development for multiple large and rapidly growing cannabis product lines. My role involved translating complex organizational information into accessible and engaging designs while ensuring brand continuity across a variety of media, including graphics, packaging, print literature, catalog layouts, and web design.Key Achievements:Developed comprehensive brand direction and standards for various product lines.Delivered high-quality print and digital materials, including corporate identity packages, package designs, booklets, print ads, presentations, and website designs.Streamlined internal management systems, including the implementation of project management software and training staff on its use, improving operational efficiency.

As Senior Art Director at Westbank Corp, I was responsible for the complete art direction and design of West Magazine, an international luxury arts, culture, and lifestyle publication. The magazine served as a key communications tool for Westbank's high-net-worth clientele, offering a window into luxury living and the global arts and culture scene.I oversaw the entire creative process, from conceptualization to execution, ensuring that the magazine maintained a visually compelling and cohesive aesthetic. My work involved close collaboration with editors, writers, and photographers to produce engaging content that resonated with an elite audience. I was instrumental in maintaining the brand’s high standards, creating a sophisticated design that aligned with Westbank’s vision as a leading developer of luxury properties.West Magazine had a wide distribution network, reaching over 100,000 readers, including Westbank's core client base in Canada, China, Hong Kong, Singapore, Taiwan, Malaysia, and Japan. My leadership in art direction helped position the magazine as a premium publication, strengthening Westbank’s brand presence in international markets.Key Achievements:Led the art direction and design for a high-profile luxury magazine, ensuring brand alignment and visual excellence.Managed the production of over 100,000 copies, ensuring the quality and consistency of the magazine’s design across international markets.Worked closely with a diverse team of editors, writers, and photographers to create a magazine that appealed to Westbank’s high-net-worth clientele across multiple countries.Elevated the visual identity of West Magazine, helping to enhance Westbank’s reputation as a global leader in luxury arts and culture.

As Art Director and Designer for Gazette Magazine, I played a key role in shaping the visual identity of this premium community publication. My work centered on crafting engaging layouts that highlighted local people, businesses, and cultural events within the neighborhood, making the magazine a rich reflection of its community. I led the creative direction and design for the first two issues, ensuring that the magazine had a cohesive, sophisticated, and community-centric aesthetic.Gazette Magazine was a community-focused publication that spotlighted the unique stories and achievements of individuals and businesses in Vancouver and beyond. The magazine’s distribution reached 5-star hotels, business lounges, private jet terminals, and major events such as the TED conference, ensuring a balance of local charm and global appeal. With a print run of 7,500–10,000+ copies per issue, the magazine reached a broad audience, serving as both a community touchpoint and a luxury publication.Key Achievements:Directed the art and design for a community-focused magazine that highlighted local stories, businesses, and cultural influencers within the neighborhood.Created visually compelling layouts that reflected the magazine’s mission to connect the community with its vibrant stories and unique personalities.Managed the production of the magazine, maintaining high design and print standards, while aligning content with the needs and interests of local readers.Contributed to the strategic distribution of the magazine, reaching high-profile venues such as luxury hotels, business lounges, private plane terminals, and during the TED conference.Helped build a strong community readership with over 97% of promotional copies in high demand, resulting in a total print and online audience of over 200,000.

As Technical Project Manager at Market One Media Group, I led the development of user-facing graphic design and content strategies for several large and high-growth businesses. My responsibilities included interpreting complex organizational information and transforming it into accessible and engaging designs that ensured brand consistency across multiple platforms. I collaborated closely with stakeholders to create visually compelling content for both print and digital media.I contributed to branding and corporate design development for a variety of mediums, including cutting-edge graphics, print literature, web content, and event materials such as indoor/outdoor signage and presentation slides. I regularly presented creative strategies to internal and external teams, ensuring alignment and fostering consensus among stakeholders.Key Achievements:Significantly boosted company sales by enhancing branding and corporate design for both print and online media.Developed a wide range of high-impact print materials, including corporate identity packages, booklets, print advertising, and event collateral.Produced dynamic online content, including infographics, social media campaigns, and flash animations.Successfully managed projects from concept to completion, ensuring seamless integration of design strategies with business objectives.

At Forbes Group, I developed and executed targeted marketing initiatives across several of the company’s businesses, including Ageless Living, Forbes Pharmacy, West Coast Super Storage, and Casino Royale Rentals. I collaborated closely with the CEO, company leaders, and the creative team to shape and refine each brand's identity, web presence, and marketing strategies. My role spanned the creation of original designs and marketing concepts, which were successfully implemented in brochures, pamphlets, flyers, and billboards.In addition to contributing to customer-facing publicity campaigns, I oversaw the complete art direction and brand management for Ageless Living, a magazine publication focused on healthy living and wellness. My efforts played a crucial role in driving brand visibility and market growth.Key Achievements:Spearheaded the branding and successful launch of million-dollar startups, securing investor partnerships and establishing strong market positions for each of Forbes Group’s companies.Generated significant sales growth and increased market reach for Ageless Living, while simultaneously promoting the CEO’s ventures and managing multiple advertising campaigns.Delivered impactful marketing and branding solutions that contributed to the long-term success of Forbes Group's diverse portfolio of businesses.

Art Direction and design for bi-monthly publication. Fresh Vancouver Magazine is the Lower Mainland’s only anti-aging, beauty and lifestyle publication.

Art Direction and Design for bi-monthly publication. Vista Magazine has been reporting on nutrition, natural health, sports nutrition, wellness, and the environment for Canadian readers since 1997.

As well as taking on the responsibly of instruction for 3 of the 6 courses offered in the program, also provided support and management of office and enrollment procedures and policy’s, successful accreditation government review, online advertising, website design, and development of a monthly school newsletter. • Instruction of design, fashion illustration and business classes, including development of curriculum, organizing/planning lectures.• Instruction in technical flat rendering, fabric and figure drawing.• Conduct in class rendering demos in: felt marker, gouache, pencil.• Provide up to date fashion and trend reports to ensure innovative and creative design solutions.• Organize field trips as well as bringing in industry professional to lecture classes.

As CEO and Swimwear Designer at Fascino Diva Inc., I oversaw the entire creative and business process, transforming illustrated concepts into high-quality finished swimwear garments. My role encompassed all aspects of design and production, from sourcing fabrics and notions to developing patterns and collaborating with manufacturing and wholesale suppliers. I was also responsible for building the company’s brand identity, designing web and print materials, and crafting effective marketing and promotion strategies.In addition to managing day-to-day business operations, I organized and executed high-profile fashion shows and photo shoots to showcase each new swimwear collection, securing media coverage and increasing brand visibility.Key Responsibilities:Designed and developed swimwear collections, from initial concept through to production.Selected and sourced fabrics, notions, and embellishments, ensuring high-quality materials for each garment.Collaborated with manufacturers and wholesale suppliers to ensure seamless production and distribution.Created and implemented the company’s corporate identity, including web and print design, marketing, and promotional strategies.Organized fashion shows, photo shoots, and promotional events, bringing collections to the forefront of the fashion industry.Selected Achievements:Featured in popular TV shows such as Smallville and The L-Word.Secured media appearances in Urban Rush, Vancouver View, and ION Magazine.Fascino Diva swimwear appeared in high-profile events such as Vancouver Fashion Week, BC Lions Felion’s Calendar, and the Top Women’s Bodybuilding Championships in the UK.Swimwear collections featured in interviews, fashion shows, and promotional events, including America’s Next Top Model finale party, Bodog.com’s monthly swimwear calendar, and Canada’s Top Model.Designed for Christy Hemme, Playboy cover girl and winner of the WWE Raw Diva Search.

• Instruction of design, fashion illustration and business classes, including development of curriculum, organizing/planning lectures.• Instruction in technical flat rendering, fabric and figure drawing.• Conduct in class rendering demos in: felt marker, gouache, pencil crayon.• Provide up to date fashion and trend reports to ensure innovative and creative design solutions.

Designed developed and managed over 60 entry level web sites for many of the different Hydro divisions.Provided user training and project management seminars as a follow up to the web services provided.Participated in the development of the Corporate Web Publishing standards for all of Manitoba Hydro’s intranet sites.Participated in the development of the revised Hydro web site.Creating artwork for the Hydro Museum and various other art related projects.Designed brochures, newspaper ads, logos, banners, billboards, direct mail pieces, annual reports, calendars and other various marketing pieces for all divisions of Manitoba Hydro.Developed organizational processes within the office to help manage workflow issues.Acted as a liaison between the print and web departments.