Michelle Benjamin Email & Phone Number

Atlanta, GA, US

· Managed and executed a large scale 9 month influencer ambassador program of 14 creators for agency client - that included but wasn’t limited to: creator content, creator led events, and gifting opportunities. · Strategized and refined integrated marketing plan with executive stakeholders and agency brand partners to ensure brand KPI’s were achieved.·.

· Work with campaign managers to execute large scale influencer marketing campaigns for brands such as L’Oreal, BBC Select, iHerb, and VENUS clothing· Support with campaign logistics including but not limited to budgeting/negotiations, sourcing creators, creator communication, and content review· Act as the liaison between the client and influencer talent.

Atlanta Metropolitan Area

• Initiated targeted social media and website campaigns to attract both stylists and clientele, growing digital engagement and customer acquisition.
• Developed and oversaw marketing events to drive brand awareness as a leading organization for stylists.
• Onboarded new hires and implemented policies to mitigate potential performance errors. I educated stylists on operational policies and procedures and served as an SME (Subject Matter Expert) about effective client.

Atlanta Metropolitan Area

• Directed integrated influencer marketing campaigns via social media, web, email, and direct mail channels for major brands, increasing influencer brand engagement by 69% MoM.
• Managed marketing campaigns and budgets, ensuring brand’s desired ROI of $10,000+.
• Supervised staff’s development of marketing campaigns’ design and content, ensuring that concepts and execution surpassed clients’ expectations.
• Cultivated and managed relationships with 1000+ influencers, contributing to successful influencer marketing campaign outcomes.

Greater Atlanta Area

• Directed social media content optimization, including photography, copywriting, and design, growing overall clients’ site traffic by 21% (estimate this).
• Oversaw influencer outreach program and created/managed online campaigns, leading to increased brand engagement for clients such as CURLS and Inahsi Naturals
• Grew client referrals and repeat business by 154% YoY. I created marketing strategies tailored to individual brands and monitored KPI’s to assess the success of social media campaigns.
• Led copywriting team of five (5) authors, ensuring that articles complemented user-generated content, reflected high-quality writing, and aligned with marketing strategies.
• Recruited and hired freelance talent for partner companies, verifying their marketing acumen prior to extending job offers.

Created, developed, and presented content for the fashion section of the magazine.Worked alongside the editor in chief to meet deadlines and finalize layouts for magazine spread.Ensured that readers are given the most up-to-date information regarding fashion trends and style.

Tampa/St. Petersburg, Florida Area

Managed a monthly social calendar and created content specific to each social media platform that the client needed. I identified promotional opportunities to facilitate brand awareness and exposure online as well as in person.Create graphic designs in Photoshop for social media marketing and recorded/ edited videos using software such as Final Cut.

Bachelor'S Degree, Communication And Media Studies, Graduated

Activities and Societies: Alpha Kappa Psi Co Ed Business Fraternity The Fashion Executives HerCampusCo-Founder of The Fashion Executives.

Certificate, Fashion Industry Essentials