• Plan, lead, and execute media relations initiatives for clients; primarily in the cybersecurity, enterprise/B2B technology, and venture capital spaces • Coordinate media briefings and secure coverage for client spokespersons in tier-one, broadcast, local, and key trade media; including Axios, Bloomberg Radio, Business Insider/Insider, Financial Times, Forbes, SC Media, SecurityWeekly, and Politico • Support the management of relationships between clients and internal teams; strategize media relations, content, and thought leadership campaigns across multiple accounts at a time (~4-6) • Develop press releases, pitches, strategic plans, and content (executive commentary, bylines) with little to no oversight • Initiate and maintain relationships with key trade, local, and national reporters to maximize coverage opportunities for clients • Scan news daily to inspire relevant pitch ideas or content storylines for specific clients • Track client KPIs to ensure internal teams are consistently hitting desired media metrics; support delivery of quarterly Impact Reports to demonstrate progress toward established goals • Provide guidance and professional feedback to junior staff members in both formal and informal mentorship capacities • Identify, curate, and pitch proactive story angles for a steady cadence of media coverage across accounts • Support client submissions for relevant industry awards and speaking engagements; and, if selected, amplification

• Managed the attendance of the class (230 students) and facilitated in-class discussions when necessary • Acted as a guide for students struggling with coursework • Wrote test questions and reviewed in-class assignments completed by students• Held weekly office hours

• Held the following roles: NUi.n. Mentor, Peer Mentor, Teaching Assistant, and Program Coordinator • Met weekly with the coordinator team to plan programming, training, and admissions events for Explore Program student leaders and Explore Program freshmen • Served as a resource for students both in and out of the classroom • Presented to over 70 prospective parents and students each fall semester • Attended Explore Program events to be a resource for prospective and current students • Attended weekly class meetings (15 students) to facilitate discussions, answer questions, and share personal experiences with younger students

• Created a seeding package for the release of the 990v5 shoe, distributed internationally to over 20 Instagram influencers with a final viewership of over 1.5 million • Managed the PR department’s footwear/apparel sample inventory; handled product returns from photoshoots and events to re-credit the PR budget and streamline the media seeding process • Maintained the New Balance Press Box, New Balance’s direct company-to-press channel for press releases and company images • Communicated daily with PR agencies across the United States regarding upcoming events, products, and samples to clarify action items to increase brand views and relevance • Created and sent the weekly “New Balance in the News” newsletter to 260 market contacts; highlighted top NB media mentions using TrendKite (Cision) • Assisted in the creation of a media-facing lookbook for the Fall 2019 season; provided and verified product information and imagery, reviewed final layout before distribution

• Created the weekly performance apparel newsletter sent to over 175 global market contacts in order to share relevant product updates and information to buyers • Managed the global market allocation spreadsheet of 20,000+ units of new product in order to confirm each market received their correct shipment • Managed the shipment of over 150 apparel samples to media outlets to be used for press packages and reviews • Conducted market and competitor research within the performance atmosphere to assist our team’s understanding of competitors’ marketing strategies and products to better our own • Coordinated CTC team and cross-functional team meetings; attended meetings for managers when needed; took notes on and clarified the CTC team’s largest action items afterward • Supported the events teams with consumer facing events by assisting with setup, media check in, and product showcasing • Created a CTC onboarding materials (digital deck and physical booklet) for future new hires

• Edited and wrote press releases and newspaper entries regarding local political issues and active community projects • Created multimedia video presentations for clients using visual images, videos, voiceover and text; clients used these videos as part of their campaigns and business marketing • Worked on local political campaigns; researched opposing candidates and databased county commission email correspondence to highlight candidates’ positive mentions among Martin County constituents

• Communicated with clientele and third parties regarding publication content • Contributed to publication editorial and advertisements • Proofread information within publications