Michelle Bissonnette Email & Phone Number

Boston, Ma, Us

Needham, Massachusetts, Us

Oversaw multi-million dollar budget and 20 employees to increase operational capability by measuring performance and encouraging open communication. Fulfilled numerous strategic tasks, including public relations, analyst relations, product/field marketing, demand generation, brand management, and the entire spectrum of the marketing mix.Highlights of accomplishments in this role include:• Implemented agile marketing techniques and daily data-driven behavior, resulting in creating 13% of the overall pipeline and influencing 40%+ with year over year growth of 200%+.• Instituted SEO best practices to convert prospects into customers, increasing website traffic by 58% and elevating web response by 158% with a decreased budget YoY.• Conceptualized a public relations strategy to increase brand awareness and build trust with the public, boosting marketing penetration from 12% of the market to 27%.• Focused on superior customer service and marketing efforts, maintaining over 99% customer satisfaction.• Integrated two acquisitions over the last several years, including DMR and 360Science by driving the awareness pipeline.

Needham, Massachusetts, Us

Formulated and managed processes for measuring the business impact of marketing campaigns and tactics while counseling on campaign best practices.Highlights of accomplishments in this role include:• Worked with a team of 7 members and maximized the amount of spend and marketing, transforming the budget investment by 3X.• Contributed to increased investment and marketing mix regarding digital events and paid media, augmenting pipeline key metrics for the business by 178% YoY.• Created alliance and partner strategy/program to collaborate with other companies, such as SAP, IBM, HCL, and Deloitte, resulting in capitalizing on new opportunities.

Needham, Massachusetts, Us

Drove the execution of marketing campaigns to meet business objectives and drive leads. Directed market research collection, analysis, and interpretation of market data for short/long-term market forecasts and reports.Highlights of accomplishments in this role include:• Cultivated progressive relationships with the sales team to handle strategic initiatives by addressing and resolving concerns.• Drove strategic partnership relationship with SAP, increasing co-marketing execution, awareness, and leads.• Led a business development team of five members by focusing on the correct pipeline opportunities by functioning as a strategic partner and advisor to sales.• Upheld brand standards and validated compliance across all marketing and communications channels.

Armonk, New York, Ny, Us

Associated with the global event agency to manage events, including technical and thought leadership events. Certified compliance for key control points to minimize risks by formulating an event tracker and amenities tool calculator for the event managers which was adopted at the global level. Created messaging to connect with customers based on their pain points and accomplish set objectives.Highlights of accomplishments in this role include:• Developed a team consisting of 65 members to cover every business under the IBM umbrella, such as security, software, industry-specific marketing, and system marketing. • Directed and trained 100+ employees and agency resources on operational processes to ensure compliance with requirements and institute best business practices.• Organized event at U.S. Open Tennis with 10K visitors over 2 weeks by modifying retail space into the IBM Cognitive Court, ensuring proper working of technology and targeting of potential customers.• Continuously followed up with customers and prospects to drive $2B to $4B in the pipeline annually from events, contributing to pipeline creation and progression to meet the needs of the business.

Armonk, New York, Ny, Us

Managed projects from initiation to completion to expedite the entire performance marketing organization by defining project scope and utilizing available resources. Devised a quarterly plan to measure success against annual metrics.Highlights of accomplishments in this role include:• Developed and executed campaigns to drive pipeline creation for the individual brands varying from collaborative solutions that needed to drive $50M in the pipeline up to an analytics program that needed to drive $500M in the pipeline.• Designed a nurture program for 10-plus programs to build relationships through communication and attain company goals and pipeline metrics.• Handled a paid search project and 2-3 special projects, including organizing the annual IBM contributions campaign for the NA CMO.• Executed duties above standard and transformed the social business program from non-performing in 2011 (less than 60% attainment of all metrics) to overachievement of all targets in 2012.

Armonk, New York, Ny, Us

Crafted an integrated plan yearly while accomplishing the lead and revenue targets. Partnered with sales and marketing to create engaging multi-channel programs to generate leads, move prospects through the buyer's journey, and deepen relationships with current database members.Highlights of accomplishments in this role include:• Developed a buyer’s journey methodology to gain a deeper understanding of the customer's path to purchase, improving sales, support, and marketing efforts by 67%.• Promoted team’s consistency by fulfilling BigFix acquisition tasks, coaching new hires on system knowledge, and acting as an individual contributor.• Completed assigned activities passionately and overachieved all metrics consistently.