Michelle Brawner Email and Phone Number
Atlanta, GA, US
Michelle Brawner's Location
Atlanta, Georgia, United States, United States
Michelle Brawner's Contact Details
Michelle Brawner work email
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Michelle Brawner personal email
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Michelle Brawner phone numbers
About Michelle Brawner
Award winning sales and marketing leader with expertise in brand activation, new business development, and team leadership. Strategic visionary with forward thinking abilities to create and implement business plans, innovative processes, and industry leading partnerships that improve organizations and leads to bottom line growth. Career Highlights include:• Drove $50+million in new revenue• Spearheaded Partnership Marketing with NCAA, NFL, NBA, MLB, Aspen, Deer Valley, Disney• Drove $100M in Revenue from Advancements in Marketing Supply Chain Efficiency• Turned Around Unprofitable P&L to Profitable within 6 Months | Tag: / Williams Lea• Developed 1st On-Line Ordering Tool that Improved Supply Chain Efficiency
Michelle Brawner's Current Company Details
Michelle Brawner Work Experience Details
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Fractional Sales Lead FoodserviceEdenesqueAtlanta, Ga, Us
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Chief Sales Officer (Cso)Protein2O Inc. Jul 2024 - PresentElk Grove Village, Illinois, Us -
Vice President Small Store & Foodservice On-PremiseBodyarmor Sports Nutrition Mar 2023 - Jul 2024Whitestone, New York, Us -
Vice President FsopBodyarmor Sports Nutrition Mar 2022 - Apr 2023Whitestone, New York, Us
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Director Foodservice/On Premise Bottler ExecutionBodyarmor Sports Nutrition Nov 2019 - Mar 2022Whitestone, New York, Us
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Vp Foodservice & On-PremiseKitu Life Inc. 2019 - Nov 2019Austin, Texas, Us -
Founder And PrincipalM Suite Consulting Jan 2018 - Jan 2019Strategic consulting practice focused on Go-to-Market strategy, brand activation, team leadership, business planning and sales strategy.
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Region Vice President Office Coffee And VendingCompass Group 2014 - 2017Chertsey, Surrey, Gb• Drove $50+Million in new business revenue• Led 35 sales professionals and 4 sales leaders to consistently exceed objectives and crush goals• Created on-boarding procedures and process for recruited top talent• Won "Sales Excellence" 2 years in a rowLed the Northeast and Midwest territory development for Canteen business group providing all food service, coffee, pantry, and vending needs to Fortune 500 companies. Provided monthly forecasting, developed business plans, executed team building activities and managed performance -
Region Vice President Business IndustryCompass Group 2014 - 2014Chertsey, Surrey, Gb• Drove $70+Million of new revenue• Turned around team into a revenue driving, goal crushing sales force with enhanced skills and relentless drive to excel• Led team of 6 talented sales professionals under “Restaurant Associates”, “Flik”, and “Eurest” business groups in new business developmentFacilitated sales training classes and workshops on how to overcome objections and get in the door of prospects. Developed and implemented a formal sales structure along with producing forecasts and goals while identifying performance gaps.
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Vice President, Client Service Pos / PackagingTag / Williams Lea 2011 - 2014• Directed the Consumer Packaged Goods (CPG) business sector and successfully managed large accounts, Coca-Cola and Elizabeth Arden• Transformed teams and built infrastructure for each account to enhance operations, improve processes, and inevitably turn accounts from losing revenue to profitable in under 6 months.Managed marketing, client services, supply chain, supplier relations, P&L, procurement, pricing, invoicing, and all associated systems.
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Vice President, Customer SolutionsCoca-Cola Refreshments 2011 - 2011• Spearheaded creation of new role and developed innovative team following the purchase of Coca-Cola enterprises. • Developed and implemented 1st on-line ordering tool for customers to enhance ordering capabilities with a user-friendly, on-demand, innovative tool.Utilized Lean and Six Sigma methodologies to improve product, information and financial flow. Developed enhanced processes and procedures to improve supply chain efficiency and customer care in the Food Service / On Premise division.
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Vice President, Business TransformationCoca-Cola Enterprises 2008 - 2010Uxbridge, West London, Gb• Directed the merger of 2 top performing sales forces with no disruption to service• Managed 3 full life-cycle strategic projects to implement alternative distribution methods and delivery processes that better aligned with customer preferencesSpearheaded business transformation for route-to-market and On Premise business models to improve overall productivity across all channels. -
Director, Food Service Development, North AmericaCoca-Cola Enterprises 2007 - 2008Uxbridge, West London, Gb• Initiated innovative tracking system and advanced processes to turnaround business unit from a deficit to profitableCreated and executed annual business plan for non-chain food service customers throughout North America. Developed pricing, marketing, packaging, new products and oversaw implementation of various promotions.
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Director, New Business DevelopmentThe Coca-Cola Company 2006 - 2007Atlanta, Ga, Us• Led $1.4B transformation within immediate consumption channels which drove in 40% of channel revenueCreated and implemented advanced financial and implementation models to positively impact organizational change throughout multiple department. -
Director, Marketing ActivationThe Coca-Cola Company 2003 - 2006Atlanta, Ga, Us• Increased participation of food service customers in national programs by 1000%• Spearheaded Partnership Marketing programs with NCAA, NFL teams, NBA teams, MLB teams, NASCAR, American Idol and various other Coca-Cola owned assetsLed team of 6 to increase national brand messaging and programming in accordance with volume driving initiatives for North American food service division. Refined strategic planning, development, and commercialization of multi-brand and multi-channel programs to leverage bottle/can and fountain package forms in food service and Retail channels.
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Fountain Business Development ManagerThe Coca-Cola Company 2002 - 2003Atlanta, Ga, Us• Drove new brand graphics for Diet Coke and Sprite within the food service channel for the first timePlanned and executed national integration of brand strategy into food service division. Oversaw business plan operations and identified opportunities to drive business, increase profits, and develop enhanced branding for Diet Coke/Sprite through promotional execution.
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Region Promotions ManagerThe Coca-Cola Company 2000 - 2002Atlanta, Ga, Us• Initiated integrated marketing plans and promotional partnerships with the Disney, Ski Resorts, Colorado Rockies, Denver Broncos, NHL All-Star Game and Colorado Rockies• Enhanced consumer experiences with interactive vehicles, TV commercials, radio spots, and customer shopper programmingCapitalized on local insights and optimized local branding and strategy programs through promotional launches in Colorado and 5 surrounding states.
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Customer Development ManagerThe Coca-Cola Company Apr 1998 - 2000Atlanta, Ga, Us• Managed customers: Albertsons, Safeway, Wal-Mart, WalgreenDeveloped and administered volume-driving activities throughout 5-state geographic marketplace in conjunction with various bottlers. Provided weekly ad volume and share forecasting; negotiated with external bottling companies and customers to ensure balanced and fair consumer representation.
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Key Account ManagerThe Coca-Cola Company 1997 - 1998Atlanta, Ga, UsOversaw management of key accounts; led business plan development encompassing strategic marketing, ads, displays, pricing, and various unique customer promotions. Managed budget and analyzed data to predict annual, monthly, and weekly volume. Executed annual customer marketing agreements operating on behalf of Coca-Cola Enterprises.
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Market Development Manager / Operations Ski ManagerThe Coca-Cola Company 1996 - 1997Atlanta, Ga, UsLaunched marketing initiatives for ski resorts in Colorado and Utah and oversaw 14 independent bottlers spanning 6 states throughout the western territories of North America. Created annual business plans, negotiated trade agreements, diagnosed and resolves shortcomings, and arranged promotions. Full oversight for $1.8M+ in marketing and media budgets.
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Territory ManagerPepsico - Frito Lay 1995 - 1996Purchase, New York, UsDeveloped and grew market by increasing product distribution and volume within $9.9M territory. Fostered, maintained, and grew customer relations with 14 different foodservice and vending distributors. -
Territory Manager AaHormel Foods 1993 - 1995Austin, Mn, UsDirected business plan execution inclusive of ads, displays, and promotional support for over 250 industry leading grocery stores. Increased product distribution throughout eastern Pennsylvania territory. -
Territory Manager AHormel Foods 1992 - 1993Austin, Mn, UsSuccessfully managed territory and foodservice sales; promoted within 1 year based on outstanding success.
Michelle Brawner Skills
Marketing Activation
Shopper Marketing
Consumer Products
Customer Insight
Cross Functional Team Leadership
Fmcg
Account Management
Marketing Strategy
Brand Management
Integrated Marketing
Competitive Analysis
Strategic Planning
Sales Operations
New Business Development
Business Planning
Strategy
Marketing
Business Development
Marketing Management
Leadership
Brand Development
Advertising
Business Strategy
Sales
Retail
Pricing
Project Management
Program Management
Go To Market Strategy
Creative Problem Solving
Critical Thinking
Drive Strategy
Distributor Management
Team Turnaround
Drive Results
Marketing Operations
Market Analysis
Customer Loyalty
Partnership Marketing
Brand Activation
Brand Building
Marketing Execution
Business Plan Development
Performance Management
Entrepreneurial
Global Cross Functional Team Leadership
Problem Solving
Cpg Industry
Cpg Sales
Michelle Brawner Education Details
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Indiana University | Bloomington, InSports Marketing Management
Frequently Asked Questions about Michelle Brawner
What company does Michelle Brawner work for?
Michelle Brawner works for Edenesque
What is Michelle Brawner's role at the current company?
Michelle Brawner's current role is Fractional Sales Lead Foodservice.
What is Michelle Brawner's email address?
Michelle Brawner's email address is mi****@****ola.com
What is Michelle Brawner's direct phone number?
Michelle Brawner's direct phone number is +170432*****
What schools did Michelle Brawner attend?
Michelle Brawner attended Indiana University | Bloomington, In.
What skills is Michelle Brawner known for?
Michelle Brawner has skills like Marketing Activation, Shopper Marketing, Consumer Products, Customer Insight, Cross Functional Team Leadership, Fmcg, Account Management, Marketing Strategy, Brand Management, Integrated Marketing, Competitive Analysis, Strategic Planning.
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