Michelle Breña Ruelas Email & Phone Number

• Collaboration with the senior team to understand project requirements and objectives.• Assistance in the creation of visual assets for branding campaigns, marketing materials and digital platforms.• Contribution to the development and refinement of brand identities.• Designing engaging and innovative graphics for web and social media platforms.• Ensuring consistency and adherence to brand guidelines across all design projects.• Participation in brainstorming sessions and offering creative input design concepts.• Management of multiple projects simultaneously and prioritizing tasks effectively.

Led comprehensive branding initiatives for Point & Line Handmade Notebooks and Sketchbooks, driving market positioning through strategic SWOT analysis development, design brief creation, and meticulous sketching stages. Crafted a cohesive brand identity and visual language through the development of a detailed brand book.Spearheaded visual identity and publicity projects for diverse brands:• Enhanced the brand presence of Amor Tóxico Podcast by refining the logo, selecting typography, and creating engaging content for Instagram.• Proposed innovative solutions to Mabe by, including the addition of a touchscreen and mobile application, while designing intuitive app icons and interfaces to enhance user experience.• Orchestrated an impactful ad campaign for Scotch, conducting market positioning analyses, defining ad campaign concepts, and designing mockups for various platforms such as bus stops, magazines, billboards, and flyers.Directed the Hedoné project, seamlessly blending industrial design and graphic design elements:• Conducted academic research on feminine sexuality and social media engagement, culminating in an insightful academic article.• Executed a holistic product design process, from opportunity zone analysis and problem definition to project validation with users.• Developed a comprehensive branding strategy, including brand personality definition, logo design, color selection, and mockup creation, culminating in a successful product launch campaign.

Stella by Hell is a character I designed back in 2021. With the purpose of walking shoulder to shoulder with other women in March 8th 2022, I designed a feminist poster to share and communicate my empathy for the feminist movement. Since then, Stella is being recognised as a feminist icon due to its character design and poster design. Illustrating Stella has given me the space to express my own experience as a woman.• Character design.• Objective: to communicate empathy and support for the feminist movement.• Content creation for Instagram.• 12-month calendar 2023.• Stickers design.

Querétaro, Mexico

Consciente Bazar is a monthly event that takes place downtown Querétaro, México, since December 2020. I design monthly event posters, using different characters, textures and color palettes to convey a welcoming atmosphere for all social groups.• Sketching stage + color palette selection.• For printing: tabloid, PDF (279 x 431 mm), 300 ppp.• For Instagram posts: jpg (1080 x 1350 px),150 ppp.

• Welcome customers with positive attitude. • Take the customer’s orders.• Prepare hot and cold drinks: coffee, tea and smoothies.• Prepare dishes: sandwiches, salads, waffles and desserts. • Maintain the quality of customer service, food and beverages. • Processing direct payments and credit cards. • Customer service.

Querétaro, Mexico

• Coordinate a team of 4 people to design Instagram posts.• Asign each team member activities taking into account their skills, abilities and passions.• Planify topics for the posts.• Schedule the post’s publications.

Querétaro, Mexico

• Coordinate a team of 5 people to document the events through photographies.• Defining and coordinating the logistics for the photographer’s positions according to each event.• Best photos selection.

Bachelor'S Degree, Industrial Design / Product Design, 9.3

Proficiency in designing product and service concepts with a keen balance between aesthetics, functionality, usability, and user.

Bachelor'S Degree, Graphic Design, 9.4

Proficiency in integrating cutting-edge technologies with traditional media to create innovative design projects aimed at enhancing.