Michelle Breña Ruelas Email & Phone Number

• Collaboration with the senior team to understand project requirements and objectives.
• Assistance in the creation of visual assets for branding campaigns, marketing materials and digital platforms.
• Contribution to the development and refinement of brand identities.
• Designing engaging and innovative graphics for web and social media platforms.
• Ensuring consistency and adherence to brand guidelines across all design projects.
• Participation in brainstorming sessions and offering creative input design concepts.

• Led comprehensive branding initiatives for Point & Line Handmade Notebooks and Sketchbooks, driving market positioning through strategic SWOT analysis development, design brief creation, and meticulous sketching.
• Enhanced the brand presence of Amor Tóxico Podcast by refining the logo, selecting typography, and creating engaging content for Instagram.
• Proposed innovative solutions to Mabe by, including the addition of a touchscreen and mobile application, while designing intuitive app icons and interfaces to enhance user experience.
• Orchestrated an impactful ad campaign for Scotch, conducting market positioning analyses, defining ad campaign concepts, and designing mockups for various platforms such as bus stops, magazines, billboards, and.
• Conducted academic research on feminine sexuality and social media engagement, culminating in an insightful academic article.
• Executed a holistic product design process, from opportunity zone analysis and problem definition to project validation with users.

• Stella by Hell is a character I designed back in 2021. With the purpose of walking shoulder to shoulder with other women in March 8th 2022, I designed a feminist poster to share and communicate my empathy for the.
• Character design.
• Objective: to communicate empathy and support for the feminist movement.
• Content creation for Instagram.
• 12-month calendar 2023.
• Stickers design.

Querétaro, Mexico

• Consciente Bazar is a monthly event that takes place downtown Querétaro, México, since December 2020. I design monthly event posters, using different characters, textures and color palettes to convey a welcoming.
• Sketching stage + color palette selection.
• For printing: tabloid, PDF (279 x 431 mm), 300 ppp.
• For Instagram posts: jpg (1080 x 1350 px),150 ppp.

• Welcome customers with positive attitude.
• Take the customer’s orders.
• Prepare hot and cold drinks: coffee, tea and smoothies.
• Prepare dishes: sandwiches, salads, waffles and desserts.
• Maintain the quality of customer service, food and beverages.
• Processing direct payments and credit cards.

Querétaro, Mexico

• Coordinate a team of 4 people to design Instagram posts.
• Asign each team member activities taking into account their skills, abilities and passions.
• Planify topics for the posts.
• Schedule the post’s publications.

Querétaro, Mexico

• Coordinate a team of 5 people to document the events through photographies.
• Defining and coordinating the logistics for the photographer’s positions according to each event.
• Best photos selection.

Bachelor'S Degree, Industrial Design / Product Design, 9.3

Proficiency in designing product and service concepts with a keen balance between aesthetics, functionality, usability, and user.

Bachelor'S Degree, Graphic Design, 9.4

Proficiency in integrating cutting-edge technologies with traditional media to create innovative design projects aimed at enhancing the.