Responsible for delivering end-to-end marketing and communication solutions for iconic, global leading brands. Provide subject matter expertise in the areas of behavioural economics, change management, user engagement and experience, marketing segmentation modelling, online digital presence and communications. Manage new business acquisition, identifying new opportunities to support, create and implement best practice product initiatives, distribution channels and product placement.

Communication strategy and transition project lead for UK's largest pension scheme provider - managing over 20 communication specialists over five key communication workstreams.

Identify, create and manage holistic strategic marketing, brand positioning (and awareness) and the overarching business value proposition in new and current markets across client base both within the business (and external to) with particular focus on growing business opportunities within the UK, USA and Australian markets.Manage new and existing business relations with clients to maximise growth, retention and business value. Position the organisation as a trusted advisor across multiple client platforms and industries with particular focus on empowering customers, members and end users based on the operational and business marketing and communication needs of our clients. Create compelling marketing and communication strategies to influence positive client purchase, acquisition and retention.C-suite communication consultancy advisor and business lead on transition and change management projects. Provide behavioural finance, education and adult literacy best practice expertise in creating new and engaging client and member communications and well being programs - making a long term positive difference to the lives people lead.

Responsible for end-to-end marketing and communication strategy to create greater global brand awareness, launch new product initiatives and acquire new business across multiple client platforms. Created new channels of communication across the business to ensure seamless and engaging approach to brand positioning and awareness, which has led to over £1 million in new business in under a year and £300,000 in recurring revenue. Created organisations social media channels, micro sites and websites to influence greater online marketing presence and brand awareness leveraging best practice content management, SEO, paid and organic search, targeted ads and product placement.Develop the strategic approach and structure for the Australian arm of AHC, underpinned by an ability to understand the key drivers of member engagement, marketing structures and activities as well as driving business growth. Design the marketing, brand and social media strategy for the purpose of creating greater brand awareness and repositioning the company as a trusted advisor within the Australian market.Develop business relationships and deliver a holistic full service consultancy program of works for our Australian clients, putting the needs of our clients and their audiences first. Demonstrate sound commercial acumen and awareness, with a high level of technical knowledge of superannuation, marketing and behavioural finance to help support business and client initiatives, programs and activities.Created and managed successful tenders for influential global and domestic brands (that the company had previously failed to win), securing over £500k in new business.Restructured Australian business arm – creating greater business operational efficiency, introduced Agile methodology (including Kanban) and more robust, strategic approach to delivering communication solutions leading to sense of team purpose, focus and collaboration

Direct reports: 15Manage development and delivery of effective, innovative and integrated strategic marketing programs and initiatives that achieve and focus on driving profitable business growth from both B2B and B2C customers. Lead team of marketing specialists including direct marketing, web & online, sponsorship and events and graphic design delivering on strategic marketing communications counsel, developing and executing integrated marketing communications campaigns and implementation and reporting of post-analysis results. A strong business acumen with a deep understanding of service delivery, operations and using research and data to help support and define best practice customer experiences be they using traditional or new communication channels and methodologies.Completely overhauled customer experience model, developing customer journey mapping and personas to better develop and influence strategic marketing initiatives adopting best practice agile & Kanban methodology (the Board perceived my model as the best approach within the company and invested a significant budget to ensure successful adoption across the business).Created greater cross collaboration across the business, influencing positive cultural change to embrace new systems, processes, procedures as well as a more holistic approach to implementing a more structured strategic vision and business plan.Successfully repositioned corporate brand identity, culminating in a series of strategic marketing win back, cross-sell, acquisition and retention campaigns – completely overhauled business online presence including introduction of human centred design website, best practice user experience and strengthening digital content management, SEO, paid and targeted advertising - creating greater brand awareness in new lines of business which translated into 50% growth in new business line acquisition (purely using online initiatives).

Direct reports: 11Manage delivery of B2C leads across all products and manage the implementation of strategies to ensure cross sell and acquisition targets are met. Responsible for building brand awareness and market research to ensure maximum target market intelligence.Responsible for managing all internal and external communications.

Direct reports: 12Responsible for the design, development, project management and implementation of all strategic marketing programs across all key customer segments and ensuring consistent delivery of the Fund’s brand and value proposition across all communication touch points.Developed highly successful national campaign, reaching over five million participants using all facets of the marketing mix and an integrated communication plan including social media, TV, radio, press and mail. Developed global award-winning public relations campaign – receiving awards for Innovation of the Year, Public Relations of the Year – Judges Selection and Popular Choice (20011 and 2012) as well as Communication Awards for Excellence – Gold, Sabre Public Relations Award and Stevie Distinguished Honoree. Ensured consistency in delivery and messaging of the Fund’s brand and value proposition across all communication touch points. Manage public relations and advertising and sponsorship spend. Developed overarching sales strategy, creating new lead generation distribution channels and tender process.Won HOSTPLUS Leadership award (2012).

Responsible for selected projects including development & implementation of communication resources to support new products and services.Increased after-tax super contributions by 9.6% through successful development of an integrated government co-contribution campaign to 1.4 million members streamlined by segmented member activity. Increased FUM by 1% through implementing a targeted rollover (consolidate your super) marketing campaign which included a segmented direct marketing communications programs consisting of printed mail outs, web landing page and micro site as well as follow up emails.

Created Plum's visual identity, including project management, concept development and implementation of over 700 discrete brand components. As a result of this, research showed an increase of member satisfaction to 7.8%, increase of brand awareness and perception that Plum's brand was well respected and trusted with stakeholders, members and clients;Managed over 87 client transition programmes, managing tender responses, education, communication and marketing components to seamlessly transition clients from their current incumbent to new Master Trust arrangement;Created overall web strategy and information architecture for award winning website as rated number 1 by KPMG (2009), seeing an increase in website usability by 90% and doubling website hits and activity in less than two months;Increased FUM by $10 million, financial advice leads by 4% and member investment choice to an average of 74% through the strategic development of innovative education and marketing programs;Developed wide variety of online tools, calculators and resources ­ including industry first ­Superannuation calculator;Worked closely with market research houses to develop qualitative and quantitative questionnaires and facilitate focus groups & usability studies to assist in the development of web, brand and marketing strategies;Key note speaker at 2007 Conference of Major Superannuation Funds;In less than 12 months over 10 media releases and interviews with trade journalists directly attributed to my work and new initiatives which helped to increase brand awareness and company reputation.

Developed national consumer awareness program using all communications channels – offline and online accepted by FSA Chair and Board of Directors; Managed brand integrity, corporate identity, design, copywriting, production & printing of all consumer publications and marketing material;Increased consumer awareness of FSA through successful identification and implementation of new distribution channel initiatives;Instigated corporate design tender process to ensure clear corporate branding and consistency throughout communications program

Increased data integrity and efficiency by more than 50% through streamlining reporting techniques and data analysis;Managed market research reports & statistical analysis.

Editor of international trade (food and health) publications.

50% reduction in content, volume and prescriptiveness of regulatory material by ensuring documents were easier to read and understand ­introduced plain English philosophy to the business;Reduced overall budget expenditure by $A500,000 by implementing cost effective print production programs;Increased FUM by 10% by creating new distribution channels and implementing national roadshow and consumer awareness programs;Managed corporate and member brand integrity and awareness by developing communication strategies and marketing plans to change consumer perception and awareness of the company,reinforcing the corporate mission and marketing objectives.

Instigated award winning product initiatives and branding strategy;Nominated as marketing representative for Corporate Terminology Group - advice and guidelines were successfully adopted company wide;Enhanced corporate communications program through the development of in-house communications initiatives, providing high quality advice and corporate identity programs.

Provided marketing support including coordination of all marketing publications;Prepared Board submissions, including business reports & statistical data;Developed market research initiatives to analyse/identify market trends.