Michelle C. Email and Phone Number

As the Regional Vice President of Sales, you will be responsible for driving revenue growth and market penetration within a designated region for a full-service security company. You will lead a high-performing sales team, develop and execute strategic sales plans, and build strong relationships with key clients and partners.Key Responsibilities:Sales Leadership:Recruit, hire, train, and develop a high-performing sales team.Establish clear sales goals and quotas for the team.Monitor and analyze sales performance metrics to identify areas for improvement.Provide coaching and mentorship to the sales team to enhance their skills and knowledge.Strategic Planning:Develop and implement comprehensive sales strategies aligned with the company's overall business objectives.Identify and pursue new business opportunities within the assigned region.Analyze market trends and competitive landscapes to identify potential threats and opportunities.Develop and execute targeted marketing campaigns to generate leads and drive sales.Client Relationship Management:Build and maintain strong relationships with key clients and partners.Proactively address client concerns and issues to ensure customer satisfaction.Identify upselling and cross-selling opportunities to increase revenue.Negotiate contracts and pricing to maximize profitability.Financial Performance:Achieve or exceed revenue and profitability targets for the region.Manage sales expenses and budgets effectively.Prepare accurate sales forecasts and reports.Team Collaboration:Collaborate with cross-functional teams, including operations, finance, and marketing, to ensure seamless execution of sales strategies.Foster a positive and collaborative team culture.

During my first year with the company accounted for 39% of company's overall revenues. I have been able to accomplish this milestone by:• Developing new market initiatives, accessing new markets, and analyzing business opportunities.• Licensing initiatives and programs, negotiating contracts, initiating proposals, and closing new deals.• Initiate directions and strategies for existing and new lines of business. • Monitors competitors, market conditions, and product development.

Achievements:• With the company I started as a Regional Director in Portland and rose to the Director of Operations for five states. • Helped take this start-up company to 9-states and growing – we are listed as 54 on Inc. 5000 fastest-growing private companies.• During my years as the Director of Operations, I led my five states to over five hundred operation employees, while generating 12.5 million in new sales.• In my new as Regional Director of Sales – Western United States I will have led all sales & marketing for soon-to-be seven states with an anticipated thirty million in generated contracts within the first year of this new role.

• Providing quality leadership and services while efficiently and effectively achieving service and profitability objectives. • Initiates the acquisition and integration of new business while promoting client and employee retention. • Coordinates and directs new client transitions and satisfaction drivers. • Coaches, trains, and develops field managers and supervisors. • District includes oversight of major corporate clients, over one hundred and fifty employees and a portfolio of over ten million dollars.

• Creation and implementation of sales and marketing initiative for company in their new Portland market – focusing on major corporations with 1500 plus employees.• Discovered, proposed and negotiated several new corporate contracts, with a potential profit of 1.7 million dollars, during my first seven months.• Company in the first year will go from transporting 60 to more than 450 corporate employees per day.• Due to company downsizing was laid-off as company moves focus away from Oregon market.

• Created ecommerce and yield management bringing over $203,000 in additional revenues, in a twelve-month period, over the prior year. REVPAR increased by 9.12% or $5.56. • Brought new PMS cloud-based system, installation of new hotel Kaba locks, remodeled lobby and laundromat.• Created budget and capital in preparation for hard remodel scheduled for the first quarter of 2018. • Created and implemented a property PAR system.• Conducted operational savings through strict labor controls, renegotiation of contracts and utilization of other vendors resulting in a 9% decrease in operational expenses.• Employment contracted position.

• Complete oversight of full service 200-suite property, 10,000 sq. feet of meeting/convention space and a 244-seat restaurant.• Increased REVPAR by 15% in the first six months. • Reduced accounts receivable by over two-thirds.• Negotiated and signed two long-term airline crew contracts along with several large hotel/convention groups.• Service excellence awards by both TripAdvisor and Booking.com.

• Responsible for all operational aspects of this high occupancy 175-room property. • Annual revenues of $5.5 million.• During my tenure achieve six $600K generating months and one $700k month – never accomplished before.• Exceeded revenue goals by $400K by creating property-wide SOPs and using yield-management practices.• Increased guest service ratings to average GSS scores of over 9 by streamlining operations and employee customer service initiatives.

• Hit 120% of revenue targets by implementing a company-wide CRM program to better target sales and marketing initiatives and improve client relations.• Responsible for entire sales cycle, from prospecting through departure, at the 120-room hotel and adjacent restaurant.

• Managed all aspects of operations, marketing, finances, technology, and HR at renovated bar, gaming hall, and restaurant sold for a profit in 2012.• Acquired limited Nevada Gaming license, owning and operating the slot machines in my bar.• Ensured profitability by establishing inventory controls, developing hiring and operational procedures, and setting SOPs to improve operations.• Conducted a complete re-branding effort that included new menu and gaming operations as well as extensive marketing, events, and tournaments.

Trust executor and caregiver to terminally ill Mother.

• Directed operations, finances, HR, training, sales, marketing, convention, catering and guest services at 214-room boutique hotel/casino. • Increased food and beverage sales 10% annually by managing leadership teams in two restaurants, three bars, full service spa, and a hotel with 24-hour room service.• Maximized operating profits while meeting exceptional guest-service standards.

During this time I assisted in the care of my terminally ill Father and oversaw the execution of the family trust.

• Oversaw 12 departments and more than 600 employees at 565-room hotel while revamping operations and finances to increase property marketability.• Increased the value of the property by revamping sales and marketing efforts, improving P&L numbers and operational efficiency, negotiating union contracts, and upgrading food & beverage offerings to substantially boost sales and guest-service ratings.