Developers of software and services for workspace and workforce solutions including Asset & Move Management, Full- Service Room Scheduling, Hoteling & Mobile Workforce, Workplace Occupancy Sensors, Human Capital Management, Time & Labor Management, Payroll & Tax Management, Employee Benefits, and Benefits Administration. • Responsible for marketing Asure’s workspace and workforce solutions to three specific channels – Asure SBO Channel (both direct and indirect clients), Asure Small Business, and Asure HR Consulting through campaign creation, collateral, newsletters, webinars, slide decks, etc. • Planned and executed marketing campaign initiatives to targeted personas through Hubspot / Unbounce and social media (Facebook, LinkedIn. Twitter). • Utilized Adobe Product Suite of Photoshop, Illustrated, InDesign and PremierPro to create marketing collateral for the three channels noted above.• Planned Asure SBO channel events/tradeshows working closely with VP Sales and Licensees to increase product adoption and engagement.• Responsible for vendor sponsorship recruitment and revenue, as well as, on-prem oversight for Asure’s annual C3 conference. • Managed Preferred Partner Relationships for EvolutionHCM integration opportunities, collateral, product roll-out strategies for ultimate adoption from our clients, as well as, revenue share and referral programs. • Maintained, organized, and developed EvolutionHCM support portal: a repository for sales and marketing materials, webinar recordings, presentations, videos, and slide decks for our clients.• Maintained targeted lists (ie. Master Owner’s for EvolutionHCM Licensees), as well as, ensured list accuracy in Salesforce working closely with the sales team and account managers.

• Conducted research on the competitive landscape and relevant market trends for the HCM technology segment.• Collaborated and developed ideas, concepts, and strategies for creative marketing campaigns, events, and collateral.• Facilitated outbound and inbound marketing activities for content development, advertising, event planning, and sales support.• Planned and executed initiatives to reach target audience through appropriate channels (social media, PR, Constant Contact, Blog). MICHELLE JORDAN (page 2)• Worked with Content Marketing Agency to develop monthly white paper content creation .• Implemented business process and customization for proprietary CRM system, Bureau Link, enhancing its functionality to gather, filter, and generate relevant data on customers and prospects. • Planned and managed Evolution’s 3-4 annual conferences held at locations across the country for Clients / Licensees.• Created and supported marketing materials using Adobe product suites for leadership presentations, branded and co-branded marketing collateral for our licensees, conference presentations and materials.

Garrett Hotel Consultants creates and develops world-class boutique hotels and resorts, and re-conceptualizes existing properties.• Organized many facets of multi-million dollar hotel projects including new business, hotel renovation, charrette, interior design coordination of fabric/furniture/equipment, and more.• Created brochures, marketing materials, and detailed business proposals utilizing Adobe InDesign. • Managed project both in-house and for clients.• Coordinate website design, development, and updates for customer websites, as well as our own company site utilizing WordPress.

Dakin Farm is a specialty foods company specializing in Vermont maple syrup, ham, turkey, and cheese and other related products.• Provided quotes and customized corporate customer’s gift ideas for their seasonal client, customer, or employee gifts.• Proactive customer service for corporate clients. • Achieved sales goals of increasing corporate business year over year.• Improved Blog, Twitter, and Facebook to achieve greater social media awareness.

Kids VT Newspaper is a monthly informs, entertains, and educates parents with important guides, activities, articles, and resources.• Sold advertising for Vermont’s monthly niche kids newspaper.• Worked with customers to create marketing & advertising strategies designed to increase their business sales/awareness tapping Kids VT’s editorial features and their business cycle.• Managed customer database allowing for more targeting sales approach• Designed advertising opportunities for Kids VT creating advertising sections for customers.• Created marketing materials promoting Kids VT Newspaper’s advertising opportunities.