-Manage a $1M local media campaign; utilizing radio, outdoor and event marketing to reach our target audience-Create quarterly direct response specifications for Media Supervisor’s and Media Director’s approval-Evaluate and approve quarterly direct response regional cable and satellite plans-Update monthly CPM reports to be shared out with senior management-Monitor Esurance’s share of voice and share of spend using AdViews data-Develop a streamlined template to share weekly actualized updates of offline media flowchart with Modeling and Analytics team-Manage internal overhead budget for Direct Marketing department -Onboarded both the incoming Media Supervisor and Marketing Coordinator-Continue to perform all responsibilities of Media Coordinator

-Responsible for end to end trafficking all offline media buys-including TV, Radio and Outdoor-Work closely with internal production and advertising teams, media agencies and traffic vendors to ensure timely creative asset delivery -Ensure media flowchart contain the most up to date data across all media buys, including both agency and internally purchased media plans-Monitor all aspects of direct response TV buys including daily clearance updates, daypart allocation, and spot separation-Assisted Media Supervisor with developing quarterly direct response buying specifications and evaluating proposed media plans -Process all media invoices to ensure timely vendor payments and accurate internal financial reporting

-Responsible for managing the social media profile for a client utilizing HootSuite-Wrote and edited copy for marketing email blasts, using Salesforce to create final templates-Facilitated logistics and supported marketing needs for enterprise technology client for Thomas Marketing at Oracle OpenWorld 2013-Utilized WordPress to revamp and relaunch client’s website -Researched cost-effective and creative promotional items for trade shows-Wrote questionnaires and surveys for event industry client