First Director hire for the UK&I market, built UK&I Mid-Market sales team from inception, hiring and leading a team of 6 entry and associate level AEs. Proud of creating a “people first culture” and set up of many internal business operational processes. • Analysed market trends to amend the BoB to have industry focus, resulting in SMEs • Scaled from £300k to £1.3mn net new business, growing average sales value from £20,000 to £60,000, shifting from PoC to multi-year contracts via value selling • Led partner projects with Customer Success introducing new rules of engagement, account growth plans and renewal strategy alignment • Directly influenced Marketing strategies on inbound handling, building of use cases, setting up quarterly webinars and offline events • Led learning network across EMEA MM sales teams and supported design of promotion path for SDR to AE with Sales Enablement

Led the team following merger of Custom Analytics and Market Intelligence; managed increased remit and budget (team target of £6mn and including personal target of £2.33mn). Navigated and identified new buying units within existing client base, building new client network for Custom Analytics solutions as well as increasing revenue for Market Intelligence. • Created new sales strategies in light of the merger; delivered Y-o-Y growth (11% in FY21) • Led and motivated sales team, planning increased workload to deliver against challenging objectives; mentored to ensure high levels of engagement and well-being during pandemic, arranging regular knowledge sharing and weekly 1-2-1s • Evaluated and transformed existing solutions to address market needs and maintain client retention; engaging with clients to uncover pain points arising from new economic climate • Executed a targeted approach in collaboration with product heads and marketing to provide webinars to a target audience, i.e., CROs, creating value propositions using economic insight and consultative services across all sectors. FY21 webinars have raised £735,000 worth of directly influenced new business

Built and managed team to deliver target of circa £3mn; additionally, managed personal target of £900,000. Breadth of previous experience within multiple departments led to internal recognition as go-to person for all market intelligence related information, from client history through to financials. • Recruited, trained, and coached sales professionals ensuring they were independent revenue producers within a 6-month period; aligned and mentored individuals to become specific market sales specialists, leveraging on years of experience across different sectors • Achieved 136% of personal target (FY20) and 144% (FY19) • Strengthened relationship with Experian Analytics EMEA Consultants to promote and provide economic forecasting services to Banks and Financial Services outside of UK, in parallel established additional routes to market via UK Client Account Teams • Designed and optimised sales reporting for finance and senior management, resulting in an improved accuracy in forecast and pipeline management and systemised resource planning • Secured multiple tailored solutions using data and insight to clients’ contract values ranging from £25,000 to £150,000 revenue per annum

Promoted to manage all major client accounts for Economics to ensure continuous best customer relationship, as well as creating new business from new sector, (Motor Finance), for Market and Portfolio Insight. Economics merged with Market and Portfolio Insight to create Market Intelligence. • Represented Experian at Motor Finance industry events to identify gaps in the sector; created value propositions, including negotiating with 3rd party data providers from initial concept to implementation • Positioned and launched new proposition for Motor Finance that generated £300,000 of incremental revenue and was awarded ‘Thought leadership’ in April 2018

Grew the Economics Business unit, pioneering into new markets during economic downturn; • Implemented a new client management process, designing account plans resulting in highest renewal rate in team (>95%) and clients recommending services to peers and new employers • Raised the team’s profile internally, collaborating with other divisions resulting in new services to take to new markets, gaining new logos; achieved double digit growth during Financial Crisis • Identified requirement for new client facing website; in collaboration with web designers used client knowledge to inform design process and create client friendly digital journey • Awarded division’s Endeavour Recognition Award (Sept ’11) and Runner up for Sales Elite, FY12

Energy price forecasting services