Michelle Cobas Email and Phone Number
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Starting my ad career in account management, I've worked with many kinds of agencies, where I developed an interest in business development and effective creativity. I'm driven by the opportunity to connect brands with people, particularly those who have been less seen or acknowledged by advertising. Better understanding of consumers = better work; better work = business growth. This fuels my approach as a leader in business development and agency brand communication.
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Managing Director, Chief Growth OfficerMel Nov 2024 - Present -
Svp, Agency GrowthThird Ear Jan 2024 - Nov 2024Miami-Fort Lauderdale Area -
PrincipalCo.B Consulting Nov 2017 - Jan 2024Miami-Fort Lauderdale AreaFractional and contract-based leadership of new business development and agency communications, with a proven track record in:-Leadership of national and global-scale RFPs-Agency brand development across Social, PR, Agency Network and Industry channels-Awards case development and workflow leadership-Development of SOW and Staffing Plans -
Vp, Business Development And Agency CommunicationsAlma Nov 2019 - Dec 2022Miami/Fort Lauderdale AreaLeadership across multidisciplinary teams to elevate agency partnerships and brand, including:Business Development: Lead incoming and proactive business development initiatives with nearly 20 wins since 2020 for both major AOR assignments and multiple project engagements. 85% W/L Agency Communications:Lead communications efforts on behalf of agency brand across all channels, including PR and Social.Lead creative and strategic awards excellence including Clios, One Show (#8 US, 2022), D&AD, Cannes Lions, Effies (#1 North America, 2022), WARC, AdAge A-List (#6, 2022) & Creativity and many others. Agency DEI Initiatives:Head of employee-led Taskforce to increase understanding of BIPOC communities through education. Development and leadership of agency's Tough Topics series, bringing in diverse perspectives to have candid conversations on issues impacting BIPOC communities and culture at large. -
Group Account Director, Co-Head Acct ManagementDavid The Agency Jun 2015 - Oct 2017Miami/Fort Lauderdale AreaCo-leadershp of Acct. Management Dept and Group Director on Burger King, Coca-Cola and Kraft Heinz. Lead in the hiring and development of a successful account management department.Demonstrated significant business growth for both agency and client on managed accounts within group.Campaign highlights include:Burger King - Whopper Sign - 2016 - Cannes Lion - 3 Bronze - Clios - 1 BronzeHeinz - Ketchup - Smunday Super Bowl Campaign - 2017Coca-Cola - Fanta - Global Film and Digital Relaunch - 2016Heinz - Ketchup - "Pass the Heinz" MadMen Campaign - 2017 - Cannes Lion - 2 Gold; 1 Silver - Clios - 2 Silver - One Show - 2 Bronze PencilsHeinz - Ketchup - Chicago Dog Sauce - 2017Kraft - Stove Top - Thanksgiving Dinner Pants - 2017 -
Account DirectorDeutsch La Oct 2014 - May 2015Greater Los Angeles AreaMajor accounts included Taco Bell, DPSG, Target and Angel Soft. -
Account DirectorGrupo Gallegos Apr 2013 - Oct 2014Huntington Beach, CaLeadership of group in Retail and Food CPGs categories. Major brands include JCPenney and Wonderful Pistachios. -
Account DirectorLeo Burnett Sep 2011 - Mar 2013Greater Chicago AreaLeadership of the Food CPGs Group - Mazola, Bush's Beans and Chobani. Managed P&L, negotiation of SOW, and organic growth. -
Associate Account DirectorGeometry Global Aug 2010 - Sep 2011Heineken USA, Southeast RegionDevelopment and management of On and Off Premise programs for Dutch and Mexican brands throughout the Southeast, including such activities as:-Creative briefing -Management of POS development and production-Consumer sweepstakes and contest management-MIR and IRC development for retail channels-Identification of strategically relevant partnership opportunities-Sponsorship negotiation with high profile progressive music venues throughout the Southeast -
Account SupervisorZubi Advertising Mar 2005 - Aug 2010Account management experience on such brands as Ford Lincoln Mercury, Winn-Dixie, FedEx and AIG.
Michelle Cobas Skills
Michelle Cobas Education Details
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Political Communication
Frequently Asked Questions about Michelle Cobas
What company does Michelle Cobas work for?
Michelle Cobas works for Mel
What is Michelle Cobas's role at the current company?
Michelle Cobas's current role is Executive Biz Dev Leader | Brand Connector | Strategic Collaborator.
What is Michelle Cobas's email address?
Michelle Cobas's email address is mi****@****ncy.com
What is Michelle Cobas's direct phone number?
Michelle Cobas's direct phone number is +130560*****
What schools did Michelle Cobas attend?
Michelle Cobas attended Louisiana State University.
What are some of Michelle Cobas's interests?
Michelle Cobas has interest in Human Rights, Animal Welfare, Arts And Culture.
What skills is Michelle Cobas known for?
Michelle Cobas has skills like Integrated Marketing, Advertising, Marketing Communications, Creative Strategy, Creative Direction, Digital Marketing, Digital Strategy, Marketing, Interactive Marketing, Strategy, Marketing Strategy, Relationship Marketing.
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