Michelle Cobas

Michelle Cobas Email and Phone Number

Executive Biz Dev Leader | Brand Connector | Strategic Collaborator @ MEL
Michelle Cobas's Location
Miami, Florida, United States, United States
About Michelle Cobas

Starting my ad career in account management, I've worked with many kinds of agencies, where I developed an interest in business development and effective creativity. I'm driven by the opportunity to connect brands with people, particularly those who have been less seen or acknowledged by advertising. Better understanding of consumers = better work; better work = business growth. This fuels my approach as a leader in business development and agency brand communication.

Michelle Cobas's Current Company Details
MEL

Mel

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Executive Biz Dev Leader | Brand Connector | Strategic Collaborator
Michelle Cobas Work Experience Details
  • Mel
    Managing Director, Chief Growth Officer
    Mel Nov 2024 - Present
  • Third Ear
    Svp, Agency Growth
    Third Ear Jan 2024 - Nov 2024
    Miami-Fort Lauderdale Area
  • Co.B Consulting
    Principal
    Co.B Consulting Nov 2017 - Jan 2024
    Miami-Fort Lauderdale Area
    Fractional and contract-based leadership of new business development and agency communications, with a proven track record in:-Leadership of national and global-scale RFPs-Agency brand development across Social, PR, Agency Network and Industry channels-Awards case development and workflow leadership-Development of SOW and Staffing Plans
  • Alma
    Vp, Business Development And Agency Communications
    Alma Nov 2019 - Dec 2022
    Miami/Fort Lauderdale Area
    Leadership across multidisciplinary teams to elevate agency partnerships and brand, including:Business Development: Lead incoming and proactive business development initiatives with nearly 20 wins since 2020 for both major AOR assignments and multiple project engagements. 85% W/L Agency Communications:Lead communications efforts on behalf of agency brand across all channels, including PR and Social.Lead creative and strategic awards excellence including Clios, One Show (#8 US, 2022), D&AD, Cannes Lions, Effies (#1 North America, 2022), WARC, AdAge A-List (#6, 2022) & Creativity and many others. Agency DEI Initiatives:Head of employee-led Taskforce to increase understanding of BIPOC communities through education. Development and leadership of agency's Tough Topics series, bringing in diverse perspectives to have candid conversations on issues impacting BIPOC communities and culture at large.
  • David The Agency
    Group Account Director, Co-Head Acct Management
    David The Agency Jun 2015 - Oct 2017
    Miami/Fort Lauderdale Area
    Co-leadershp of Acct. Management Dept and Group Director on Burger King, Coca-Cola and Kraft Heinz. Lead in the hiring and development of a successful account management department.Demonstrated significant business growth for both agency and client on managed accounts within group.Campaign highlights include:Burger King - Whopper Sign - 2016 - Cannes Lion - 3 Bronze - Clios - 1 BronzeHeinz - Ketchup - Smunday Super Bowl Campaign - 2017Coca-Cola - Fanta - Global Film and Digital Relaunch - 2016Heinz - Ketchup - "Pass the Heinz" MadMen Campaign - 2017 - Cannes Lion - 2 Gold; 1 Silver - Clios - 2 Silver - One Show - 2 Bronze PencilsHeinz - Ketchup - Chicago Dog Sauce - 2017Kraft - Stove Top - Thanksgiving Dinner Pants - 2017
  • Deutsch La
    Account Director
    Deutsch La Oct 2014 - May 2015
    Greater Los Angeles Area
    Major accounts included Taco Bell, DPSG, Target and Angel Soft.
  • Grupo Gallegos
    Account Director
    Grupo Gallegos Apr 2013 - Oct 2014
    Huntington Beach, Ca
    Leadership of group in Retail and Food CPGs categories. Major brands include JCPenney and Wonderful Pistachios.
  • Leo Burnett
    Account Director
    Leo Burnett Sep 2011 - Mar 2013
    Greater Chicago Area
    Leadership of the Food CPGs Group - Mazola, Bush's Beans and Chobani. Managed P&L, negotiation of SOW, and organic growth.
  • Geometry Global
    Associate Account Director
    Geometry Global Aug 2010 - Sep 2011
    Heineken USA, Southeast RegionDevelopment and management of On and Off Premise programs for Dutch and Mexican brands throughout the Southeast, including such activities as:-Creative briefing -Management of POS development and production-Consumer sweepstakes and contest management-MIR and IRC development for retail channels-Identification of strategically relevant partnership opportunities-Sponsorship negotiation with high profile progressive music venues throughout the Southeast
  • Zubi Advertising
    Account Supervisor
    Zubi Advertising Mar 2005 - Aug 2010
    Account management experience on such brands as Ford Lincoln Mercury, Winn-Dixie, FedEx and AIG.

Michelle Cobas Skills

Integrated Marketing Advertising Marketing Communications Creative Strategy Creative Direction Digital Marketing Digital Strategy Marketing Interactive Marketing Strategy Marketing Strategy Relationship Marketing Outdoor Advertising Interactive Advertising Media Planning Mobile Marketing

Michelle Cobas Education Details

Frequently Asked Questions about Michelle Cobas

What company does Michelle Cobas work for?

Michelle Cobas works for Mel

What is Michelle Cobas's role at the current company?

Michelle Cobas's current role is Executive Biz Dev Leader | Brand Connector | Strategic Collaborator.

What is Michelle Cobas's email address?

Michelle Cobas's email address is mi****@****ncy.com

What is Michelle Cobas's direct phone number?

Michelle Cobas's direct phone number is +130560*****

What schools did Michelle Cobas attend?

Michelle Cobas attended Louisiana State University.

What are some of Michelle Cobas's interests?

Michelle Cobas has interest in Human Rights, Animal Welfare, Arts And Culture.

What skills is Michelle Cobas known for?

Michelle Cobas has skills like Integrated Marketing, Advertising, Marketing Communications, Creative Strategy, Creative Direction, Digital Marketing, Digital Strategy, Marketing, Interactive Marketing, Strategy, Marketing Strategy, Relationship Marketing.

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