> Oversee all operations, sales and marketing for the company. > Work with clients to develop strategic marketing plans incorporating all aspects of marketing including loyalty programs, promotions and events where appropriate. > Assist clients in setting up analytical tools to determine ROI on marketing activities. - Clients span the gamut of manufacturing, advertising, mortgage lending, dental and healthcare.

> Primary marketing leader responsible for working directly with 54 offices and company leadership to increase return on marketing spend, develop marketing strategies and tactical plans as well as bring budgets more in line with company policy of 5% of revenue. > Developed strategies to open new offices more efficiently and effectively, from a marketing perspective, and to put patient delight front and center.> Instrumental in providing framework for tracking and analysis of all marketing efforts as well as retrieval of data from patient management systems for the purposes of creating dashboards for managers and executives.> Established policies and procedures to focus on all aspects of marketing, including customer service and customer relationship management.

> Senior marketing executive responsible for building marketing department from the ground up. Implemented strategies to increase call volume and drive new patients across all 17 locations while holding costs low and generating impressive ROI. > Mentored and guiding the IT & Analytics Manager to grow and improve the IT department in the areas of network stability and decreased downtime.> Worked with key marketing partners to develop improved website with heightened SEO activities as well as institute SEM initiatives and build social media. Paralleled this with the incorporation of digital re-targeting efforts which resulted in low-cost web initiatives driving over 90% of the marketing generated revenue and an increase of 180% in incoming call volume.> Led initiatives to increase loyalty in an industry that has been primarily focused on new patients.> Developed KPIs for marketing department as well as methods to track ROI on all marketing activities.> Launched multicultural marketing strategy and efforts to target growing diversity in current markets.

> Responsible for all marketing operations and strategy development for corporate office and 50 dental clinics as well as all new office openings.> Reduced marketing spend as a percent of revenue from 4% to 2.8% while continuing to drive record levels of new patients. > Developed core brand and drove increased brand awareness across all markets once brand was rolled out. > Modified focus of entire marketing strategy to be not only on acquiring new patients, but to also focus on building loyal relationships with current patients. > Developed analytical tools to determine ROI on all marketing activities and lead initiative to cut those activities that did not have acceptable ROI levels. > Headed up initiatives to bring SEO and SEM in house, which provided considerable cost cutting and increased ROI from these activities.

> Directly responsible for day to day maintenance of client accounts which included Harrah’s Mid South region and Boyd gaming. > Managed art design and print production of all projects for clients. > Assisted clients with developing marketing strategy and supervised assistant account executives.> Experienced, on average, 6% growth, year over year, for all clients assigned to book of business.

> Utilized data analytics, qualitative & quantitative research along w/customer profiles to define customer segmentation strategies to efficiently reach most valuable prospects w/goals of driving customer acquisition, conversion, retention & loyalty> First leader in experimental role to head up DM & Total Rewards, this became the company standard> Coached & mentored staff to improve performance & drive succession planning> Managed multi-million dollar DM & CRM budget> Hired & trained staff for daily activities, 2 full casino openings & 4 casino expansions w/600 room hotel > Lead DM strategic planning & tactical focus on segmentation, data acquisition, consumer decision journeys, campaign management & ops for DM & email, customer surveys, reporting, KPI metrics & analytics> Strategies drove 70% of floor business while leading brand w/ 82% loyalty card utilization - highest at the time for the company > Developed yearly budgets & follow up analysis for expenditures> Analyzed customer data & YoY campaign productivity to develop campaign recommendations including DM counts, contact cadence, frequency & audience selection> Developed testing plans for segment/profile, creative treatment, A/B testing & provided direction to administer test parameters for campaign set up, deployment, tracking & metrics reporting> Lead CRM team to setup and execute campaigns across all DM channels, including audience refinement & testing design, offer set-up & the coordination of deliverables to end users (print production/mail house, internal teams)> Directed creation of reports on campaign metrics that provided leadership w/understanding of initiative performance> Directed analyst to provide marketing KPI analysis & reporting on customer count, tracked player retention, spend rate, frequency of visit, audience definition, campaign respondent/non-respondent profiles & trend analysis for campaign events to analyze DM spend efficiency, player behavior & new customer acquisition

Rita Wallenberg, Agent, Oklahoma City and Marilyn Billingsly, Agent, San DiegoHandled daily office needs while driving sales of various insurance policies. Also assisted various agents in developing strategies to target growth of insurance lines within current database.