Michelle David Email & Phone Number

São Paulo, Brasil

• CSO for a pre-seed startup• Responsible for building strategic relationships with partners at multiple verticals: proptechs, construtechs, consumer goods, and retail partners.• Develop and Implement GTM Strategies for B2B and B2C projects• CRM : RD Station implementation and execution• Growth Hacking : conduct experiments at all stages of the sales funnel in order to increase conversion rates ( traditional media channels - Google ads, Facebook Ads, LinkedIn ads and also seek alternative leads generation in other to increase the top of the funnel) for B2C and B2B strategies• Deeply understood of SAAS players and market trends • Responsible for launching Dataliiv - data insights plataforma• Responsible for all negotiation of commercial contracts with colivings and consumer goods partners• Responsible for achieving monthly KPIs: LTV, churn, MRR and CAAC• Responsible for LGPD adequacy for all company• Responsible for executing deck pitches and fundraising with new investors

São Paulo

• Head for pharma / home care & personal care industries • Responsible for implementing digital strategies ( trade and marketing plans) with Top 20 accounts ( LATAM JBP) in order to increase sales and brand awareness on last mile channel ( P&G, Colgate, KCC, Hypera Loreal, Avon, Genomma, Reckitt Benkinser, J&J, Unilever) • Responsible for execute and implement on multi-channel campaigns to drive brand awareness, ensuring the alignment of communications and messaging across all channels ( online and offline) • Daily partnership with the regional Latam marketing team, regional ops and other cross-functional teams to guarantee implementation and execution • Conduct market research and analysis, explore marketing opportunities with collaboration plans. • Manage and follow budget guidelines and all internal processes • Responsible for present ideas and final deliverable to internal and external teams, and communicate with senior leaders about marketing programs, strategies, sales and budgets • Main monthly KPIs: New Users, Purchase Frequency, Orders and GMV sales for the vertical through trade activation inside APP and external media ( social platforms, programmatic media and co-branding activation). • GMV = + 140% 2020 vs 2019 YTD ( + 15% market share) • Manager of 4 KAMs + 4 analysts + 3 intern

São Paulo E Região, Brasil

◦ Responsible for sales, market share and profit for São Paulo & Southeast ( direct and indirect channels) for grocery (Sustagen, Enfagrow, Enfamil ) and pharma products ( Naldecon, Luftal, Strepsils, Olla & Jotex) ◦ Responsible for implementing trade and marketing season strategies for top regional Key Accounts (retail + ecommerce stores) ◦ Develop and tracking ecommerce Joint Business Plan ( full funnel strategies) applying B2C, B2B, Marketplace and flagship store strategies ◦ Responsible for sell in, sellout, mix margin, trade budget investment and market share growth ◦ Co-working with medical sales force activation ◦ 14% sales growth 2018 vs 2017 / 28% sales growth 2017 vs 2016 ◦ Manager of 5 sales executives + merchandising team

São Paulo E Região, Brasil

Development of the "New Business/ Start up " channel in the company ( new retail performance solutions )Responsible for the go to market implementation and execution for store performance solutions (flow counting, RFID technology, smart response) to national and regional retailers ( fashion stores, sports, hypermarkets, drugstores…)Replicate all global strategies best performance in Brazil

São Paulo E Região, Brasil

• Responsible for the execution and for the implementation of global electronic security strategies and retail perfomance solutions for global customers: Nike, Adidas, Zara, Under Armour, F21, Bottega Venetta• Responsible for rollout and deployment of RFID technology at Inditex / ZARA• Cross-performance with the areas of Loss Prevetion, Operations and Marketing in all customers• Interface with internal areas: technical area, after sales, engineering and solutions area• Award recognition for best performance in reaching sales budget year 2016

São Paulo E Região, Brasil

• Head for Eletric Retail Channel : Casino Group ( Casas Bahia + Ponto Frio+ Nova.com), Lasa/B2W, Magazine Luiza, Lojas Cem, Maquina de vendas, Lojas Pernambucanas and Cybelar.• Responsible for 20% of Philips Consumer Lifesyle total sales• Responsible for develop Annual Joint Business Plan for each account (execution and implementation of trade marketing plans, investiments, sales, media, promotions)• Responsible for sellin, sellout, mix margin, trade budget investment and market share growth• Experience in sales management for the South Region, Rio de Janeiro and Espirito Santo.• Experience in Premium Channel: Polishop and Fastshop.• Responsible to develop new internal process such as : S&OP, weekly "war rooms', Monthly "Dia do Cliente" and Showroom´s vistis ( all new process to guarantee teamwork to achieve all business goals)• Award recognition for best performance in reaching sales budget year 2014 and 2015• Pool Talent Program Participant • Manager of 5 sales executive

• Responsible for the national Key Accounts : WalMart, Carrefour, Grupo Pão de Açucar, Sam's Club, Maxxi, Atacadão, Assaí and Makro• Responsible for the annual sales volume and market share growth • Support trade marketing implementation creating greater visibility and exposure at stores• Responsible for merchandising promoters.• Manager of 2 sales executives

• Responsible for all seasonal categories: Sports goods, Toys, Garden and Christmas for SAMS CLUB• Negotiations in China, Europe, USA ( international buy trips)• Responsible for sales, profit, inventory and market share through a cross area ‘business plan’• Responsible for develop exclusive products / categories for WM Company

Estrategia Digital De Conteudo, Marketing Digital

Publicidade E Propaganda, Publicidade E Propaganda

Midias Digitais