Michelle David Email & Phone Number

São Paulo, Brasil

• CSO for a pre-seed startup
• Responsible for building strategic relationships with partners at multiple verticals: proptechs, construtechs, consumer goods, and retail partners.
• Develop and Implement GTM Strategies for B2B and B2C projects
• CRM: RD Station implementation and execution
• Growth Hacking: conduct experiments at all stages of the sales funnel in order to increase conversion rates ( traditional media channels - Google ads, Facebook Ads, LinkedIn ads and also seek alternative leads.
• Deeply understood of SAAS players and market trends

São Paulo

• Head for pharma / home care & personal care industries
• Responsible for implementing digital strategies ( trade and marketing plans) with Top 20 accounts ( LATAM JBP) in order to increase sales and brand awareness on last mile channel ( P&G, Colgate, KCC, Hypera Loreal.
• Responsible for execute and implement on multi-channel campaigns to drive brand awareness, ensuring the alignment of communications and messaging across all channels ( online and offline)
• Daily partnership with the regional Latam marketing team, regional ops and other cross-functional teams to guarantee implementation and execution
• Conduct market research and analysis, explore marketing opportunities with collaboration plans.
• Manage and follow budget guidelines and all internal processes

São Paulo E Região, Brasil

• Responsible for sales, market share and profit for São Paulo & Southeast ( direct and indirect channels) for grocery (Sustagen, Enfagrow, Enfamil ) and pharma products ( Naldecon, Luftal, Strepsils, Olla & Jotex)
• Responsible for implementing trade and marketing season strategies for top regional Key Accounts (retail + ecommerce stores)
• Develop and tracking ecommerce Joint Business Plan ( full funnel strategies) applying B2C, B2B, Marketplace and flagship store strategies
• Responsible for sell in, sellout, mix margin, trade budget investment and market share growth
• Co-working with medical sales force activation
• 14% sales growth 2018 vs 2017 / 28% sales growth 2017 vs 2016

São Paulo E Região, Brasil

Development of the "New Business/ Start up " channel in the company ( new retail performance solutions )Responsible for the go to market implementation and execution for store performance solutions (flow counting, RFID technology, smart response) to national and regional retailers ( fashion stores, sports, hypermarkets, drugstores…)Replicate all global.

São Paulo E Região, Brasil

• Responsible for the execution and for the implementation of global electronic security strategies and retail perfomance solutions for global customers: Nike, Adidas, Zara, Under Armour, F21, Bottega Venetta
• Responsible for rollout and deployment of RFID technology at Inditex / ZARA
• Cross-performance with the areas of Loss Prevetion, Operations and Marketing in all customers
• Interface with internal areas: technical area, after sales, engineering and solutions area
• Award recognition for best performance in reaching sales budget year 2016

São Paulo E Região, Brasil

• Head for Eletric Retail Channel: Casino Group ( Casas Bahia + Ponto Frio+ Nova.com), Lasa/B2W, Magazine Luiza, Lojas Cem, Maquina de vendas, Lojas Pernambucanas and Cybelar.
• Responsible for 20% of Philips Consumer Lifesyle total sales
• Responsible for develop Annual Joint Business Plan for each account (execution and implementation of trade marketing plans, investiments, sales, media, promotions)
• Responsible for sellin, sellout, mix margin, trade budget investment and market share growth
• Experience in sales management for the South Region, Rio de Janeiro and Espirito Santo.
• Experience in Premium Channel: Polishop and Fastshop.

• Responsible for the national Key Accounts: WalMart, Carrefour, Grupo Pão de Açucar, Sam's Club, Maxxi, Atacadão, Assaí and Makro
• Responsible for the annual sales volume and market share growth
• Support trade marketing implementation creating greater visibility and exposure at stores
• Responsible for merchandising promoters.
• Manager of 2 sales executives

• Responsible for all seasonal categories: Sports goods, Toys, Garden and Christmas for SAMS CLUB
• Negotiations in China, Europe, USA ( international buy trips)
• Responsible for sales, profit, inventory and market share through a cross area ‘business plan’
• Responsible for develop exclusive products / categories for WM Company

Estrategia Digital De Conteudo, Marketing Digital

Publicidade E Propaganda, Publicidade E Propaganda

Midias Digitais