Michelle Davidson Email & Phone Number

Philadelphia, Pennsylvania, United States

Washington DC

Greater Philadelphia Area

• Led customer experience, marketing, advertising, design services, CEO communications, employee communications, issues management, media relations, sponsorships, community engagement, intranet, external web site, social.
• Spearheaded the development and execution of a corporate brand awareness campaign, including Medicaid, Medicare and CHIP marketing and advertising, in support of the company’s expansion into 13 new Pennsylvania counties.
• Introduced the company’s first digital marketing campaign, which resulting in a click-through-rate of 0.30%, more than three times the industry benchmark of 0.09%.
• Led the company’s first unified customer experience effort, including customer journey work and process improvements to increase quality and service levels.
• Led the development of the company’s successful response to Pennsylvania’s HealthChoices (Medicaid) RFP.

Greater Philadelphia Area

• Led corporate media relations, analyst relations, issues management, CEO communications and thought leadership for national leader in government-funded health care; served as primary corporate spokesperson with.
• Doubled year-over-year media coverage company-wide for three consecutive years.
• Supported the launch of five new lines of businesses with comprehensive media relations programs that quickly raised the visibility of each business and its leader with key decision makers in their respective markets.
• Led the media relations effort announcing new CEO and other leadership changes.
• Spearheaded the rebranding of company’s behavioral health business in Pennsylvania.
• Launched company’s first comprehensive and company-wide awards and recognition process.

• Directed enterprise-wide employee communications, media relations, public relations, and crisis communications; served as primary spokesperson with local television, radio and print media; partnered with Government.
• Established new Corporate Communications function with employee communications, media relations, public relations, issues management and executive speechwriting capabilities.
• Launched new internal communications program; six months after implementation, employee opinion survey scores showed significant improvement in the category of communication.
• Created media engagement program that produced measurable improvements in relationships with local and national media, as well as coverage that was significantly more accurate, balanced and positive; simultaneously.
• Launched regional health care symposium to position organization as thought leader.

Greater Chicago Area

Executed strategic communications programs for employees of Pharmaceutical Products Division, including relaunch of employee intranet; developed themes and messaging for division-wide employee meetings and special events; built communications programs for company’s Immunology and Specialty sales force organizations; managed a staff of two.

Greater Philadelphia Area

Created internal and external communications strategies and programs for global credit risk management company; provided communications counsel for senior executives; managed a staff of two.