- Managed social media planning for execution of marketing strategies.- Utilized social media analytics tools to track consumer engagement, traffic and goal conversions to draw conclusions about user data and prove ROI.- Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, Instagram, LinkedIn, Snapchat, Vine, Pinterest, Google+, and Tumblr.- Monitored online presence of Softway’s brand and engaged users, strengthening customer relations.- Led new client engagements by developing unique solutions to client challenges and supported pitch presentations.- Developed internal and external social media processes and deliverable standards for Softway and its clients.- Collaborated with digital marketing team to deliver PPC campaigns.- Owned strategy and management of King Ranch Saddle Shop’s social media strategy. - Supported email marketing content strategy and analysis.- Collaborated with marketing team to write thought leadership blogs.- Led website redesign and content writing project.

- Spearheaded the development of cost effective promotional products that garnered favorable recognition by clients.- Liaised with potential clients and secured a high level of client retention within a competitive market.- Created and maintained customized reports to analyze business trends.

- Provided leadership and direction to all aspects of marketing, social media, and strategic planning.- Conceptualized and designed promotional content that enhanced market share.- Managed and updated social media sites.- Edited website content and introduced engaging content.- Served as the corporate representative at promotional events.

- Maintained accountability for all facets of social media, content development, and web editing.- Played a key role in updating content on the website and social media pages.- Conducted social media and marketing analysis to determine trends and identify new strategies to raise awareness.

- Communicated with customers and employees while providing insight on diverse topics.- Verified and updated vendor shipments received at the store.- Performed all Return to Vendors while ensuring all transactions were properly recorded in the inventory system.- Processed cash/credit card transactions efficiently.- Researched and reconciled discrepancies as well as created reports that detailed discrepancies.- Matched purchase orders with invoices and recorded information.

- Participated in sales, marketing, business development, and customer service initiatives.- Coordinated appointments with potential customers and supported revenue growth activities.- Demonstrated products for customers and answered questions.