Michelle Day Email and Phone Number
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•+10 years Global Makeup Marketing experience across FACE, COLOR, & EYE categories•Cross Functional Leadership: led development teams (product development, packaging, design, R&D, copy, global sourcing, and global supply chain) thru development milestones to achieve launch timing for +20 launches•Global Strategic Launch Development: in depth category and white space analysis, product positioning, concept development, China Registration, and full 360˚ launch planning: advertising, merchandising, collateral, education, PR, digital, online & education•Financial Management: P&L management and margin improvement, product line planning and SKU management, COGS analysis, cost target development•E-Commerce & Digital Marketing Strategy: developed omni channel launch strategies with Global Online & Digital teams such as: images, videos, and Behind the Scene footage for use on: E-Commerce sites, You Tube Channel, Facebook, Instagram, and Email Campaigns•Licensing Marketing: Led development of 3rd party licensing partnerships for makeup collections•Manage direct report’s talent development•Boston University MBA, Marketing and Strategy
The Estée Lauder Companies Inc.
View- Website:
- elcompanies.com
- Employees:
- 23269
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EdmThe Estée Lauder Companies Inc. Jul 2019 - PresentNyc
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Color Manager Global Product MarketingBobbi Brown Cosmetics Feb 2017 - Jun 2019New York City -
Consultant Global Makeup Marketing - ColorBobbi Brown Cosmetics Nov 2016 - Feb 2017New York City
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Consultant Global Makeup Marketing - FaceBobbi Brown Cosmetics Aug 2016 - Oct 2016New York City
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Product ManagerTotes Isotoner Dec 2015 - May 2016New York, New York•Analyzed performance metrics to provided seasonal business brief and strategic line plan for slipper category, including product, price, segmentation, sku count, and adoption %Highlights: Introduced two new line extensions to increase style quotient and relevancy for millennial consumer groups while reducing SKU lineup over previous year by 20%•Served as key liaison between sales, planning, marketing, packaging, product design, communicating insights for merchandising stories, color, trend, and materialHighlights: Developed communication strategy for new 360 Surround ComfortTM innovation, developed new Amazon e-commerce strategy to grow retailer business •Budget Analysis/Planning: Managed P&L for Brick and Mortar and E-Commerce Retailers including the evaluation of instore promotions and coop advertising opportunities -
Global Makeup Marketing Face - ManagerEstee Lauder May 2014 - Nov 2015New York, NyDouble Wear, ReNutriv, & New Dimension Franchises; Brushes & iMatch Technology •Development FY16 growth in DW Franchise +6%, $285MM oHighlights: DW To Go Liquid Compact: $30MM contributing to a 23% increase in DW Liquid Foundation Sales •Development FY16 growth Concealer growth $35MM, +22%oHighlights: New Dimension Makeup Palette (Eye & Contour) @ 20% above plan to support the launch of New Dimension Skincare. Launch of Perfectionist Concealer with forecasts @ 50% above plan •Led development of digital foundation shade finder tool for retail sales associates and special events teamsoHighlights: Led cross functional teams to develop tool’s foundation, lip, and blush recommendations, led 3rd party vendor contract negotiations with legal team, gained exclusivity rights to brand upgrades, initiated and developed education process to train field, developed global customer services procedures
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Global Makeup Marketing Color- Manager, Assistant ManagerEstee Lauder Jun 2011 - Apr 2014New York, NyLipstick, Gloss, Blush, Bronzers, Nail, Trend Collections •Developed Color Collection launches 3-4/fiscaloHighlights: Improved brand image with MAD MEN Collection I & II in partnership with AMC/Lion Gate, developed Bronze Goddess Nude Palettes and body oils.•Developed strategic digital assets including to support launch of New Pure Color Envy Gloss•Grew Blush revenue +55% and increased market share with launch of New Pure Color BlushoHighlights: Implementation of new merchandising strategy for Perfumery channels & negotiated global price increase•Expanded Nail category with the development and launch of New Pure Color NailoHighlights: Defined cross-category launch strategy, expanded global distribution, developed omni channel strategy that launched on Facebook and Instagram
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Global Makeup Marketing Eye - AssociateEstee Lauder Oct 2009 - May 2011New York, NyMascara, Eye Shadow Crème, Liners, Brows •Grew eye category net sales +10% and exceeded goals oHighlights: Partnered with regional team to drive growth in Asia via DW Volume Mascara & managed implementation of online social media support in collaboration with Digital Marketing team, developed and launched repositioning of DW Shadow Crèmes.
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Global Makeup Marketing - AssociateEstee Lauder Jun 2008 - Oct 2009New York, Ny•Conducted monthly business analysis of all key categories within Estee Lauder Global Makeup brand inclusive of Unit and Revenue analysis, NPD Analysis, COGS, Product Mix, Pricing Analysis
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Regional Marketing AssistantEstee Lauder Aug 2006 - Jun 2008New York, Ny•Managed & Developed print collateral: NMUA events, GWP Promotions, and Regional Press Advertising, Cross Promotional Programs
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Mba Summer AssociateThe Walt Disney Company Jun 2005 - Aug 2005Burbank, Ca -
Marketing Communications ManagerEnova Systems Aug 2002 - May 2003Torrance, Ca
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Publishing RepresentativeJohnwiley And Sons Sep 1999 - Aug 2002New Haven, Ct
Michelle Day Skills
Michelle Day Education Details
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Marketing And Strategy -
Double Major: History & Psychology
Frequently Asked Questions about Michelle Day
What company does Michelle Day work for?
Michelle Day works for The Estée Lauder Companies Inc.
What is Michelle Day's role at the current company?
Michelle Day's current role is Enterprise Data Management Estee Lauder Companies.
What is Michelle Day's email address?
Michelle Day's email address is mi****@****tes.com
What is Michelle Day's direct phone number?
Michelle Day's direct phone number is (877) 310*****
What schools did Michelle Day attend?
Michelle Day attended Boston University, Uc Santa Barbara.
What skills is Michelle Day known for?
Michelle Day has skills like Marketing Communications, Marketing, Cosmetics, Marketing Strategy, Brand Management, Advertising, Luxury Goods, Data Analysis, Beauty Industry.
Who are Michelle Day's colleagues?
Michelle Day's colleagues are Izhar Mumtaz, Muhammad Towfiqul Islam, Dimitra Gioti, Melissa Meli, Hoang-Anh Vu, Angela Minguillon, Suzanne Gagne.
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Michelle Day
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Michelle Day
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