Michelle De Castro Email & Phone Number

Fort Lauderdale, Florida, United States

As part of the Global Marketing Team, the main goal of this position is to ensure a constant global brand message.The organization of boat shows and other events, communications, project management and branding are key to the role. Furthermore, I am planning and executing digital marketing campaigns, adding content to the website, managing the print advertising while always researching new advertising opportunities. Appointing and overseeing translators, copywriters, photographers, designers, printers, couriers and mailing houses where needed, and working closely with the brokers and staff on an ad hoc basis when required for specific projects.

Miami-Fort Lauderdale Area

Miami-Fort Lauderdale Area

- Key Account Management of national accounts for globally recognized Swiss watch brand ‘Rado’- Key Accounts/ Sales: Monitor accounts’ sellin, sellout and inventory. Weekly forecast to update MTD and YTD targets- Operations & Logistics: Assure product flow; process orders, returns and shipments to US and Carib wholesale accounts- Planning & Purchasing: Buying ex-factory, guarantee availability, manage stock in the National and Caribbean market

Miami/Fort Lauderdale Area

- Management of 27 Caribbean accounts and their Points of Sales for Swiss fashion watch brands ‘Swatch & Flik Flak’- Sales: Responsible for the brands’ Profit and Loss (P&L), budget allocation and expense administration- Brand Management: Yearly business plan and strategy preparation and weekly forecast to update MTD and YTD targets- Key Accounts: Analysis of the accounts’ sellin, sellout and inventory, accompanied by suggested orders- Accounting: supervise accounts’ orders and financial situation (payments and credit limits)- Market visits (50% travels): evaluate performance, merchandising, product knowledge at POS. Organize new product launches and conduct staff trainings at retail stores- Procurement: Planning and purchasing ex-factory to assure availability of products for the Caribbean Retailers- Project Management: Lead negotiations to open new accounts/ POS, manage relocations and renovations of existing POS- Marketing: organize in-store activations, COOPs, OOH advertising, POS visual and material orders

Biel, Berne, Switzerland

- Sales & Marketing Coordination between Swiss HQ and Latin America distributors, Americas subsidiaries (BR, CA, MX, US) and International Travel Retail accounts for the popular Swiss made watch brands Swatch & Flik Flak- Communication: deliver markets the brand strategy, guidelines and relevant information executed by headquarters- Sales: Assure for markets to purchase new collections and place monthly orders, control their financial situation- Controlling: Monthly consolidation and analysis of sell-in and sell-out figures, inventories and sales estimations of LatAm markets and Travel Retail accounts, yearly assessment of markets’ business plans- Marketing: Review and advise markets on marketing and retail projects, support them to obtain HQ approvals, consolidate and control LatAm agents’ direct marketing expenses

Bern, Berne, Switzerland

- Accrual of B2B clients within Switzerland to grow customer database of the newly opened 5-Star hotel, including systematic setup of cold calls to reach maximum amount of corporations, company visits, hotel presentations and invitation of potential clients to take a hotel tour- Negotiation of contractual terms with B2B clients and travel industry partners, such as Expedia and Booking.com

New York, Usa

- Customer Relations Department: advise US National and Canada based travelers about Switzerland - Trade Marketing Department: Support to the trade managers with daily business, organization of their US/CA sales trips, meetings with tour operators and travel agents, planning of on-site education trips for travel agents to Switzerland, conduct online training webinars, mailings, trade eNewsletters and presentations for travel agents, maintained contact with Switzerland Specialists, Swiss suppliers and tour operators- Convention and Incentives Bureau: Develop Marketing concept to push B2B, meetings & association tourism in Switzerland

Buenos Aires, Buenos Aires Province, Argentina

- Event Management: assist the event team with the organization of International congresses held in Buenos Aires- Marketing: travels to trade show held in Madrid, Spain to promote the company’s convention

Bern, Berne, Switzerland

- Hotel Administration: Jazzclub Membership management, assistance to accounting, organization of monthly mailings, purchasing of hotel and office supplies for entire hotel chain- Event Management: Assistance to International organization of Jazz Festival and weekly concerts at the Jazz club

Interior Design

Activities and Societies: School of Continuing Education & Professional Development- Sketup I, II, III

Bachelor As Of 2012, Tourism

Matura, Wirtschaft Und Recht