Michelle Delancy Email & Phone Number

Rancho Mirage, California, United States

Seattle, Washington, United States

Specializing in the sports and entertainment industry creating experiences through sponsorship development and activation, account and project management, brand management, marketing, communications, and in person and virtual event production.Projects include: IVARS: Marketing ConsultantSeafair: Revenue DirectorCaravel Marketing: Sponsorship ConsultantSeattle Sports Commission: Sports Start of the Year Awards Pre-Show Party Producer Women's Leadership Breakfast Sponsorship Activation Lead9 Yards Placement: Project Manager

Seattle, Washington, United States

-GSE Seattle office lead-T-Mobile Account Team- All Sports

Seattle, Washington

A key stakeholder in delivering the inaugural season, building the team from the ground up, the only executive on the team side in the XFL to oversee: Marketing, Gameday/Events and Community Relations. • Responsible for successfully creating and overseeing a world-class gameday experience authentic to Seattle’s sports culture, achieving a 95% fan gameday satisfaction rating. • Responsible for launching the team brand, building the voice of the brand, growing a brand new fan base across all platforms, creating breakthrough awareness campaigns and driving business performance. • Led XFL in season ticket sales and ticketing revenue, finishing 36% above budget. • Achieved a top-3 ranking in number of total fans, media share of voice, and social media growth through building a brand and effective marketing, content, and PR strategy. • Established and drove execution of community and grassroots initiatives that enabled the team’s strategic direction. Built authentic relationships with community stakeholders including non-profit, and youth sports.

Greater Seattle Area

Managed all aspects of the business including; brand management, athlete recruiting and management, sponsor sales and development, sponsor relations, contract management, company financials, marketing and communications • Lead a team of 4 staff members • Managed all event details including sponsors, vendors, media, finances and marketing for the World Water Ski Racing Championships • Managed all marketing, branding and media and communications for contracted client: aboutGolf simulators

Greater Seattle Area

Managed Marketing, Branding, Media and Communications for aboutGolf Simulator group as a contractor.

• Managed all aspects of the Boeing Classic, an official PGA TOUR Champions event. Awarded six awards; Player Award, Presidents Award, Two time Tournament Business Affairs Award, Best Draw Party and Best Community Board• Lead a team of 4 staff members, 2 seasonal contract workers, 3 interns, and 1000+ volunteers• Created and lead community partnerships, business development committee, marketing/media committee, tournament committee and advisory board• Developed and managed a $5.5 million annual budget• Increased charitable giving year over year, raising over $6 million dollars for local charities• Successfully managed over 65 partnerships, selling over $2.3m in sponsorships annually• Conceptualized and developed new corporate hospitality venues, VIP sponsorship functions, and revenue generating opportunities• Managed relationship with tournament and PGA TOUR• Managed all aspects of title partner relationship• Managed all marketing, advertising and media including local, national and Golf Channel Broadcast• Managed Seattle Seahawks Annual Charity/Celebrity Golf event; Rumble at the Ridge for 144 golfers, 35 celebrities• Managed and sold Pro-Am with 345 amateurs and 81 professionals at $21k a foursome • Managed player relations, player recruiting and celebrity participation• Increased attendance from 35k up to 94k in 9 years• Successfully created and managed annual Executive Women’s Day• Successfully created and managed Military Appreciation Day

Seattle, Washington

Managed Official Healthcare partnership with local sports teams including Seattle Seahawks, Seattle Mariners, Seattle SuperSonics, and Seattle Storm.Managed Service Line MarketingManaged Community Partnerships

Seattle, Washington

Seattle, Washington