Michelle Egan Email & Phone Number

Durham, North Carolina, Us

•Managed and led the seamless execution of multiple live, virtual, and hybrid events up to 50,000 attendees, utilizing cutting-edge technology to maximize audience engagement and drive measurable success outcomes. Major events included Percona Live, Percona.connect and AWS re:Invent•Created and executed comprehensive event strategies aligned with department and business goals to increase and influence potential opportunities•Secured and managed sponsors for the company’s yearly customer solutions event raising over $200,000 in funding from partners•Led and developed a diverse global events team, fostering collaboration and high performance•Built and maintained relationships with internal/external stakeholders and third-party vendors managing contracts and negotiations•Managed the events budget $1M + effectively, maximizing resources, and delivering cost-effective solutions•Produced comprehensive pre- and post-event reports, providing data-driven insights on attendee feedback, goal achievement, and actionable recommendations for future event performance

•Built a rolling 12-month live and virtual events calendar aligned to key programs and business objectives•Created comprehensive event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately and ensure event is delivered on time and on budget•Managed vendor relationships and production of live and virtual events to execute best-in-class events• Drove creation of live, recorded, and on-demand event content• Led event recordings, speaker preparation and rehearsals, and event moderation activities• Directed all quality control procedures before and during the events• Used multiple types of platforms/applications (Zoom, WebEx, On24, Brella, Pathable, EventMobi)• Delivered post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvementst

•Worked with team members to create and successfully drive brand awareness, adoption and usage of the company’s HR Software platform•Defined the strategy and goals of executive lunch and learns, customer dinners, trade shows, webinars and special events•Strategized with internal stakeholders to identify relevant speakers and manage event program communication•Oversaw and collaborate with vendors to deliver high-quality experiences•Negotiated and found creative ways to do more with less to stay on budget•Built end-to-end processes for engaging event leads using CRM (SalesForce) and marketing automation systems (Marketo)•Led the Culture Committee and volunteering activities, including company picnics, team building and holiday parties

• Increased brand awareness and generated qualified leads by planning, managing, and executing more 12+ successful exhibits per year with itelligence, SAP, Wellesley Information Services, and America’s SAP User Group ranging from 50 to 18,000 attendees• Elevated the company to a position of influence within the industry by selecting and executing on effective sponsorship opportunities, highly visible speaking sessions, and customer appreciation parties• Collaborated with senior sales leaders, industry/solution principals, and inside sales to align event strategies to the goals of the business• Coordinated and led all event logistics including premier booth placement, visuals, show services, employee registration, and hotel reservations• Promoted event participation by developing pre-event and post-event awareness emails via Marketo• Managed post-event analysis and budget recaps in order to make strategic decisions on future events• Worked closely with senior members of extended global team in 6 countries to plan annual global summits and executive meetings• Planned and executed 30+ webinars annually, developed best practices to ensure success

Walldorf, Bw, De

Worked closely with the Central Region Marketing Manager to plan and coordinate awareness and lead generation events and activities taking place in the region.

Planned, managed and executed successful events for the Chicago Mayor’s Office.