Michelle Farabaugh, Mba Email and Phone Number
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🏆 TOP WOMEN IN RETAIL, Total Retail 2019 🏆 MOST INFLUENTIAL WOMEN IN BUSINESS, SF Business Times 2016 🏆 INTERNET RETAILER HOT 100 & SEO BRIGHTEDGE EDGIE 2019CEO and senior executive career results achieved by leading data-driven initiatives, optimizing organizational transformations, and building high-performance teams. I have led Strategic Enterprise Planning, Marketing/Merchandising, and Operations for iconic companies across various sectors, including Harry & David, BevMo!, Smith & Hawken, West Marine, PetSmart. As a time-tested strategist, have orchestrated exponential growth through acquisitions, deployed innovative strategies, and reversed lagging revenue and profit. Transformed brands from tactically-focused to strategic go-to-market leaders. With a commitment to delivering ROI, my overall mission is to maximize growth while unifying team members through shared purpose, common vision, and passion for delivering optimum results.✪ STRENGTHS & HALLMARKSSTRATEGIC DEVELOPMENT & EXECUTION LEADER• Drove P&L up to $1.2B with executive oversight.• Successfully launched a new, scalable, category creator business in six months.• Led due diligence, acquisition, and integration. FINANCIAL STEWARD• Developed multiple revenue channels to aggressively grow business into an industry leader. • Built three-year financial model and operating model driving tactical and strategic planning. OPERATIONAL OPTIMIZER FOR SCALABILITY• Identified systems, processes, and management reporting to enable businesses to scale efficiently. • Incrementally raised EBITDA, outpacing sales growth 1.3X by engineering cultural transformation. • Established high-performing teams and cohesive culture.COMPANY SPOKESPERSON• Provided regular management updates to the Board of Directors and key stakeholders. • Served as primary contact for press, industry, and community.BUSINESS DEVELOPMENT INNOVATOR• Spearheaded customer loyalty incentive revamp driving $11M in incremental revenue.• Propelled 31% category growth through product development, brand strategy, and operations revamp.DIGITAL TRANSFORMATION EXPERT• Led technology roadmap, development, and launch of mobile, digital and social platforms. • Improved scalability by leveraging process automation.✪ EXPERTISE:✓Strategic Planning ✓P&L Management ✓Change Management ✓Ecommerce ✓UX ✓Marketing ✓Merchandising ✓M&A ✓Business Development ✓Customer Engagement ✓Cultural Transformation ✓Organizational Planning ✓Operational EffectivenessFeel free to connect with me on LinkedIn or at Michelle@Tibbits.net
Bounty Hunter
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Chief Executive OfficerBounty Hunter 2022 - PresentNapa, Ca, UsAmerica’s go-to guide to discover and enjoy life’s greatest wines, spirits, and food experiences.Bounty Hunter has been a trusted source of many of the finest wines, spirits, and food for nearly 30 years. Our Scouts and restaurant staff, experts that provide concierge service, guide consumers through their wine, spirits, and food selection, and make personal recommendations based on taste preference. Presenting rare and premium wine, spirits and gourmet food experiences to thrill the senses online or in our Napa or Walnut Creek restaurants and wine shops. If it’s not great, we won’t sell it!
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Board Of DirectorsDogs For Better Lives 2022 - PresentCentral Point, Or, UsDogs for Better Lives is a national 501(c)(3) non-profit organization, founded in 1977 by the late Roy G. Kabat. Dogs for Better Lives’ mission is to professionally train dogs to help people and enhance lives while maintaining a lifelong commitment to all dogs we rescue or breed and the people we serve.Certified professional staff train and place Assistance Dogs with individuals who experience deafness; with children who are on the autism spectrum; and with professionals such as teachers, physicians, and licensed therapists whose students and clients can benefit from the dogs’ calming presence.Dogs for Better Lives has trained and placed more than 1,600 dogs since 1977 and has been recognized 8 times as a 4-star charity with Charity Navigator. Dogs for Better Lives (DBL) is comprised of regional campuses and satellite offices across the United States. Currently DBL’s West Coast Campus is located in Central Point, Oregon, which includes shelter dog acquisition, breeding program, Assistance Dog training, puppy raiser/breeder caretaker programs, and the majority of administrative staff. In May 2021, DBL acquired property in Falmouth, Massachusetts, which is now the organization’s Northeast Campus. The facility includes Assistance Dog training, puppy raiser program, and doggie daycare services. Satellite offices are currently located in California, Washington State, Arizona, and New Hampshire. -
Chief Executive OfficerSommsation 2021 - 2022Sommsation, an Eldridge company, is a wine experience technology platform designed to revolutionize the way people share experiences over wine by connecting wineries, wine experts, the wine obsessed, and the wine curious in exclusive virtual tastings. The platform features a wide variety of unique tasting experiences highlighting hidden gems of the wine industry and offers turn-key event planning of virtual tastings with colleagues, clients, friends, and family. Sommsation handles all the details, including providing an engaging professional sommelier to host the tasting experience. From wine aficionados to those new to wine and everyone in between, Sommsation makes it easy to Connect. Sip. And Celebrate! -
Chief Marketing OfficerHarry & David 2017 - 2020Medford, Or, UsSignificant success leading cultural and digital transformations for premium luxury brands, I was hired to ignite transformation and to steer Harry & David on a sustainable growth path. I set the direction for five brands and oversaw marketing operations at several locations throughout the U.S. Most notably, I enabled and fostered a shift that evolved the brand strategy from tactical to the go-to-market leader.🏆 AWARDED INTERNET RETAILER HOT 100 & SEO BRIGHTEDGE EDGIE 2019✪ DELIVERED RESULTS:► Attained 94% of incremental sales and EBITDA goals in first nine months of driving a cultural transformation and continuous improvement. ► Drove 19% growth in customer acquisition in first year and three-year 6% CAGR in sales.► Propelled 31% growth in brand category through new product development and communications strategy. ► Achieved 23% CAGR after conceiving and launching new brand. -
CmoBevmo! 2015 - 2016Concord, Ca, UsI paved the way to rebrand BevMo! as a more engaging and iconic experience for the consumer. This transformation required moving the marketing and promotional strategy from a single-promotion, dual-media strategy to a multi-promotional/multi-media strategy and creating a new online and in-store experience. After conducting a thorough analysis with supporting data, I determined that the legacy customer loyalty program and out-of-date, unsupported website were not aligned with the company’s growth agenda.As part of an integrated marketing strategy, I led development of a tiered loyalty program leveraging customer analytics and market research to be more engaging and relevant to customers’ behavior, wants, and needs. Concurrently, we quickly launched a new e-commerce website, ramped up digital marketing, delivered online ordering and in-store pickup, and integrated a robust social media program. ✪ DELIVERED RESULTS:►Attained 18% marketing ROI improvement. ►Increased website traffic 200%.►Anticipated $11M in incremental annual revenue from loyalty program refresh. -
CmoGalls 2013 - 2014Lexington, Ky, UsWith full P&L responsibility for consumer, small agency, and US Postal business, I led integration of three acquired companies into one team and strategy while maintaining the unique identity of the respective brands. I oversaw customer relationship management, branding, market research, public relations, visual merchandising as well as the e-commerce site, email, search-engine marketing, and all digital marketing touch points. In less than a year, I reorganized company, developed data-driven brand strategies, and integrated marketing, merchandising, and customer service and realized a significant increase ROI in marketing contributions.✪ DELIVERED RESULTS:► Raised marketing ROI contribution 19%. ► Cut costs 20% by streamlining business and integrating three acquired companies into one multimedia program.► Produced 2.5X digital marketing ROI in six months. ► Negotiated new SEM/SEO agency partnerships and restructured performance marketing program.► Multiplied customer acquisition, conversion, and customer loyalty 50%. -
Board MemberHobby Horse Clothing Co, Inc. 2009 - 2014Irvine, California, UsHobby Horse is the largest supplier of western show apparel and related accessories in the world. The company began with the dreams of a horse-crazy little girl whose mother was a sewing teacher. That mother taught her daughter to sew and encouraged her passion with horses. Originally the company specialized in horse blankets, but the demand for affordable, elegant, beautiful show apparel became apparent, and Hobby Horse’s Ready-to-Win show apparel concept was born. Dover Saddlery, Inc. (NASDAQ: DOVR), the leading multichannel retailer of equestrian products, acquired a significant non-controlling interest in Hobby Horse Clothing Company Inc. April 2008. -
Executive Vice PresidentMerkle 2011 - 2012Columbia, Md, UsMerkle acquired LENSER, the premier omni-channel marketing firm, in 2011.After the acquisition, I maintained responsibility for continued growth of the retail segment and new services offered. ✪ DELIVERED RESULTS:► Transformed perception of CognativeDATA, a Merkle division, from a data hygiene service to a strategically enabled customer insight business.► Led Retail Strategy and Consulting division driving retail client data-driven strategy and growth. -
PartnerLenser 2005 - 2011San Rafael, Ca, UsBuilt the largest omnichannel direct marketing firm and sold the business to Merkle; retained after the sale to continue to grow the retail segment of Merkle. Produced twice as much revenue and profits as any other partner four years in a row. Responsible for continued growth of business, new services offered and marketing of firm.Sample projects included:• Launched catalog for Art.com, AllPosters, Vivre, Papo d'Anjo and Dean & Delucca Wine & Spirits; • Directed New Pig sales, marketing and merchandising strategies to achieve sales growth goals;• Wrote and managed Serena & Lily’s home décor expansion marketing plan;• Created strategic road map for HP’s Home & Home Office and HP's Small & Medium Business division improving profitability;• Developed B2B catalog strategy for Brady Int’l divisions Seaton, Emedco & Personnel Concepts increasing sales.• Acting GM for Hallmark.com improving customer experience and increasing sales. -
Senior Vice President, CmoSmith & Hawken (Acquired By Scotts Miraclegro) 2003 - 2005Brought in and turned around company in one year resulting in private equity sale to Scotts Miracle-Gro; stayed on to transition the business. Full P&L responsibility and directed omnichannel brand management, catalog, search marketing, email, PR, sponsorship, merchandising category expansion, visual merchandising, packing and creative for direct, ecommerce, retail and wholesale business as well as customer service and fulfillment.
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Senior Vice President, CmoWest Marine 1997 - 2003Fort Lauderdale, Florida, UsCMO (2000-2003) Restructured company to be organized by function instead of by silo channel. Responsible for strategic planning, brand management, market research, catalog & internet marketing, public relations, sponsorship, merchandising direction, vendor partnership program for consumer and wholesale business. Full P&L responsibility of $30 million annual marketing budget, grew stores from 133 to 365.Vice President, Catalog & Internet Divisions (1997-2000) Full channel P&L and operational responsibility for $45 million domestic and international consumer business in 150 countries and offering more than 50,000 SKUs. -
Vice President, MarketingPetsmart 1994 - 1997Phoenix, Arizona, UsPETsMART Direct, a division of PETsMART, the largest specialty pet retailer, was formed through the acquisition of Sporting Dog Specialties and State Line Tack. State Line Tack, the largest equestrian tack supplier, was purchased from the founder with equity backing. As the first head of marketing, responsibilities included marketing strategy, store expansion and business reporting and analysis. Aggressively grew equestrian business to $75 million with five brands and 72 retail stores. Stayed on after sale of State Line Tack to PETsMART. -
ManagerWebb & Co. 1992 - 1994
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Equity ResearcherLehman Brothers 1991 - 1991Us
Michelle Farabaugh, Mba Skills
Michelle Farabaugh, Mba Education Details
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Babson F.W. Olin Graduate School Of BusinessEntrepreneurship -
Bryant UniversityMarketing & Economics
Frequently Asked Questions about Michelle Farabaugh, Mba
What company does Michelle Farabaugh, Mba work for?
Michelle Farabaugh, Mba works for Bounty Hunter
What is Michelle Farabaugh, Mba's role at the current company?
Michelle Farabaugh, Mba's current role is CEO ✦ Value & Growth Strategic Leader ✦ Optimizes Profit ✦ Transformation Expert ✦ On-site/Hybrid/Remote Expertise ✦ Keynote Speaker.
What is Michelle Farabaugh, Mba's email address?
Michelle Farabaugh, Mba's email address is mf****@****vid.com
What is Michelle Farabaugh, Mba's direct phone number?
Michelle Farabaugh, Mba's direct phone number is (415)-789*****
What schools did Michelle Farabaugh, Mba attend?
Michelle Farabaugh, Mba attended Babson F.w. Olin Graduate School Of Business, Bryant University.
What skills is Michelle Farabaugh, Mba known for?
Michelle Farabaugh, Mba has skills like Marketing Strategy, Multi Channel Marketing, Direct Marketing, Customer Acquisition, Database Marketing, B2b, Marketing, Email Marketing, Strategic Planning, Integrated Marketing, Direct Mail, B2b Marketing.
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