Michelle Fason (Sneed)

Michelle Fason (Sneed) Email and Phone Number

Customer and Consumer Insights @ bp
Chicago, IL, US
Michelle Fason (Sneed)'s Location
Greater Chicago Area, United States, United States
Michelle Fason (Sneed)'s Contact Details

Michelle Fason (Sneed) personal email

About Michelle Fason (Sneed)

Strategic consumer and shopper insights business leader with global, innovation, advertising, and multi-cultural insight experience. Proven success in turning insights into action, pioneering innovative market research techniques, leading teams, and generating business results. Adept at understanding consumer behavior and trends and translating them into brand, category and company-wide growth initiatives.

Michelle Fason (Sneed)'s Current Company Details
bp

Bp

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Customer and Consumer Insights
Chicago, IL, US
Website:
bp.com
Employees:
75300
Michelle Fason (Sneed) Work Experience Details
  • Bp
    Customer And Consumer Insights
    Bp
    Chicago, Il, Us
    View
  • Bp
    Customer & Consumer Insights
    Bp Jan 2022 - Present
    London, England, Gb
    View
  • Sc Johnson
    Ecommerce Shopper Insights
    Sc Johnson Jun 2019 - Jan 2022
    Racine, Wi, Us
    Lead eCommerce shopper insights and category management for the U.S. Sales organization.
    View
  • Sc Johnson
    Global Consumer Insights
    Sc Johnson Jan 2015 - Jun 2019
    Racine, Wi, Us
    Global Home Cleaning and Pest Control consumer insights, innovation, and strategy leader.
    View
  • Gymboree Play & Music
    Franchise Business Owner
    Gymboree Play & Music May 2011 - Dec 2014
    San Mateo, California, Us
    Owned and operated an early childhood development center. Led marketing, operations, and staff.
    View
  • Nestle
    Senior Category Insights Manager
    Nestle Mar 2010 - May 2011
    Vevey, Ch
    Led the Pizza Division base business consumer insights team and brands; DiGiorno, Tombstone, California Pizza Kitchen, Jack’s. Managed the budget, priorities, and staff.
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  • Kraft Foods Group
    Senior Category Insights Manager
    Kraft Foods Group May 2008 - Mar 2010
    Chicago, Il, Us
    Led the Pizza Division base business consumer insights team and brands; DiGiorno, Tombstone, California Pizza Kitchen, Jack’s. Managed the budget, priorities, and staff. Acquired by Nestle.
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  • Kraft Foods Group
    Category Insights Manager
    Kraft Foods Group May 2007 - Apr 2008
    Chicago, Il, Us
    Led consumer insights for A1, Grey Poupon, Stove Top. Managed the market research budget and staff.
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  • Kraft Foods Group
    Senior Market Research Manager
    Kraft Foods Group Aug 2003 - May 2007
    Chicago, Il, Us
    Kraft Multi-Cultural Marketing, South Beach Diet Foods, and Kraft Macaroni and Cheese market research responsibility.
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  • Novartis Consumer Health
    Market Research Manager
    Novartis Consumer Health Jun 2002 - Jul 2003
    Basel, Baselstadt, Ch
    Base business and new product development market research responsibility for Geber baby food and Gerber Graduates.
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  • Quaker Oats
    Market Research Manager
    Quaker Oats Aug 1999 - Dec 2001
    Purchase, New York, Us
    Responsible for rice cake current business and new product development market research, as well as Rice-a-Roni and Pasta Roni new product development market research.
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  • Procter & Gamble
    Market Research Supervisor
    Procter & Gamble Jun 1996 - Aug 1999
    Cincinnati, Ohio, Us
    Responsible for Pampers and Luvs disposable diapers and baby wipes and multi-cultural market research. Trained an Assistant Market Research Supervisor and managed a Research Assistant.
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Michelle Fason (Sneed) Skills

Customer Insight Marketing Strategy Consumer Products Brand Equity Segmentation Advertising Competitive Analysis Marketing Research Market Research Shopper Marketing Strategy Marketing Management

Michelle Fason (Sneed) Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing

Frequently Asked Questions about Michelle Fason (Sneed)

What company does Michelle Fason (Sneed) work for?

Michelle Fason (Sneed) works for Bp

What is Michelle Fason (Sneed)'s role at the current company?

Michelle Fason (Sneed)'s current role is Customer and Consumer Insights.

What is Michelle Fason (Sneed)'s email address?

Michelle Fason (Sneed)'s email address is mi****@****hoo.com

What schools did Michelle Fason (Sneed) attend?

Michelle Fason (Sneed) attended University Of Michigan - Stephen M. Ross School Of Business.

What skills is Michelle Fason (Sneed) known for?

Michelle Fason (Sneed) has skills like Customer Insight, Marketing Strategy, Consumer Products, Brand Equity, Segmentation, Advertising, Competitive Analysis, Marketing Research, Market Research, Shopper Marketing, Strategy, Marketing Management.

Who are Michelle Fason (Sneed)'s colleagues?

Michelle Fason (Sneed)'s colleagues are Andrew Hoelzle, Bahedile Moloi, Mousa Alwahaibi, Abida Amade Patel, Lili Tóth, Taylor Love, Candra Ayu.

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