Michelle Feldman Email and Phone Number

• Single threaded owner responsible for development, implementation, and scaling product strategy to launch a new business in the US, requiring an in depth understanding of Federal and State legal regulations for medical devices, data privacy and security compliance policies for management of customer health data, and core system functionality across the customer buying journey for both Amazon.com and Amazon Pharmacy.

• Led a team of technical product managers and program managers responsible for the product data that powers all Amazon Fashion shopping experiences. High quality product data is foundational to all customer experiences (e.g., product pages, search, etc.) and business operations (e.g., forecasting, pricing). Our team leveraged machine learning, data analytics, and selling partner communication to build high-integrity catalog data at scale.

• Successfully launched a global initiative to collect standardized data inputs to power Amazon Fashion purchase experiences, requiring coordination across 19 technology and business teams to deliver a roadmap across metadata redesign, listing experience enablement, data normalization, selling partner communication, and UX and QA testing.• Built and accomplished adoption across Amazon.com Retail teams globally for a "playbook" to achieve standardization of metadata. • Hired & led a team to drive process improvement and CX improvements across selection onboarding, search & product page accuracy, and buying automation. Successfully delivered 100% automated selection creation for US Fashion.