Michelle Fraser

Michelle Fraser Email and Phone Number

Senior Account Executive and Customer Development - Evolution Fresh @ Starbucks
Cincinnati, OH, US
Michelle Fraser's Location
Cincinnati, Ohio, United States, United States
Michelle Fraser's Contact Details

Michelle Fraser personal email

n/a

Michelle Fraser phone numbers

About Michelle Fraser

Michelle Fraser is a Senior Account Executive and Customer Development - Evolution Fresh at Starbucks. She possess expertise in customer insight, grocery, advertising, iri, categorization and 11 more skills.

Michelle Fraser's Current Company Details
Starbucks

Starbucks

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Senior Account Executive and Customer Development - Evolution Fresh
Cincinnati, OH, US
Website:
starbucks.com
Employees:
170752
Michelle Fraser Work Experience Details
  • Starbucks
    Senior Account Executive And Customer Development - Evolution Fresh
    Starbucks
    Cincinnati, Oh, Us
    View
  • Starbucks
    Sr. National Account Executive - Target - Us Licensed Stores Strategic Partnership
    Starbucks Oct 2023 - Present
    Seattle, Wa, Us
    View
  • Starbucks
    Senior Account Executive And Customer Development - Evolution Fresh
    Starbucks Apr 2021 - Nov 2023
    Seattle, Wa, Us
    View
  • Kellogg Company
    Senior National Account Executive
    Kellogg Company May 2018 - Apr 2021
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    National Account Executive Kroger E-Commerce
    Kellogg Company Apr 2017 - May 2018
    Battle Creek, Michigan, Us
    Build strategic omni-channel business solutions that facilitate the development and execution of sales growth opportunities.
    View
  • Kellogg Company
    Senior Manager Category Strategy - Kellogg Snacks
    Kellogg Company Dec 2014 - Mar 2017
    Battle Creek, Michigan, Us
    Communicated field based Category Management implications and needs toCustomer Marketing, Innovation, Market Research, Brand Marketing and Sales• Delivered Category Management insights• Commercialized and guided Market Research initiatives related to theachievement of sales objectives• Managing Kellogg’s Category Management best practices around the consumerand customer within the commercialized go-to-market strategy• Uncovered key category opportunities which impact Kellogg brands anddeveloped solutions based selling tools and presentations• Deployed Kellogg’s category customer strategies to field based CategoryManagement through articulation and customization of key Marketing andInnovation strategies
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  • Kellogg Company
    Manager Of Category Management - Central Region
    Kellogg Company Jan 2014 - Dec 2014
    Battle Creek, Michigan, Us
    Provided insights and recommendations to improve Kellogg’s shelf presence and sales performance through detailed analysis of account specific plan-o-grams and syndicated sales trends for multiple categories within the Morning Foods and Snacks Business UnitsPartnered with sales to execute corporate objectives of Perfect Shelf, focusing on Kellogg’s product mix and brand blocking while defending Kellogg shelf space against competitive threats and retailer sku rationalizationFostered positive working relationship with internal and external customers that places Kellogg’s in a favorable position as captain or validator at Roundy’s and SuperValu; and, provides Corporate with timely field intelligence to make strategic business decisions
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  • Conagra Brands
    Sr. Category Development Manager -Ralcorp Frozen Bakery Products
    Conagra Brands Jan 2009 - Jan 2014
    Chicago, Illinois, Us
    Utilized multiple syndicated data sources and shopper insights to generate and present category specific selling stories that objectively analyze retailer performance versus rest of market trends for a $330 million businessManaged a Bentonville, AR based Category Advisor for the In-Store Bakery Cookie category at Walmart whose responsibilities included weekly modular changes, monthly category recaps, weekly movement analysis of Retail Link, and ad hoc industry trend sharingResponsible for $24 million trade budget to increase volume sales, maintain a fair and equitable marketplace, and defend against competitive threatsDesigned a Social Media campaign to embrace consumer loyalty and increase brand awareness while mirroring creative theme across monthly consumer newsletters and a redesigned website platform; which, has resulted in increased website traffic and a Facebook following of 11,000 fans
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  • Conagra Brands
    Category Development Manager - Ralcorp Frozen Bakery Products
    Conagra Brands Jan 2009 - Feb 2010
    Chicago, Illinois, Us
    Produced new product launch decks which outlined target consumer, merchandising techniques, and relationship between product attributes and consumer trends in order to assist Sales team with sell-in of innovationWorked with Coupons Inc. and a boutique creative agency to create the brand’s first digital FSI campaign
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  • Pepsi-Cola North America
    Category Analyst Sears Holding/Kmart
    Pepsi-Cola North America May 2007 - Jan 2009
    Purchase, New York, Us
    Analyzed sales trends for all Liquid Refreshment Beverage categories across multiple diverse geographiesUtilized customer point of sale data to immediately determine promotional success and recommended course correction on future advertisements as necessaryInstrumental in providing sales data, demographics, and consumer insights for both local customer reviews as well as national business reviewsImplemented customer specific beverage assortments to increase category and total store profitabilityResponsible for sales forecast and plan development as well as delivering against these measurable
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  • Pepsi-Cola North America
    Team Lead - Customer Financial Services
    Pepsi-Cola North America Aug 2005 - May 2007
    Purchase, New York, Us
    Successfully managed a team of seven analysts responsible for trade funding reconciliation for all Quaker Foods, Tropicana, and Gatorade businesses Personally managed the $700 thousand deposit agreement with a major customer and provided detailed post event analysis to upper levels of Finance and Sales to determine continued participation Reduced a discrepancy with a major account from $1.5 million to $600,000 by leading a team of analysts and account managers in reviewing and setting standards for the billing processInstrumental in developing a relationship between Sales and Finance which resulted in faster trade dispute reconciliation and increased profitability
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  • Pepsi-Cola North America
    Analyst - Customer Financial Services
    Pepsi-Cola North America Mar 2004 - Aug 2005
    Purchase, New York, Us
    Reported display pallet forecasts to the supply chain for Central division grocery accounts resulting in more timely product availability and minimized dated product returnsInitiated IRI reporting for customer finance analysts to more accurately capture sales performance vs. customer trade payment requests
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Michelle Fraser Skills

Customer Insight Grocery Advertising Iri Categorization National Accounts Sales Consumer Products Cross Functional Team Leadership Food Industry Forecasting Spectra Trade Marketing Management Food Ac Nielsen

Michelle Fraser Education Details

  • Aston University
    Aston University
    International Business
  • Loyola University Chicago
    Loyola University Chicago
    General

Frequently Asked Questions about Michelle Fraser

What company does Michelle Fraser work for?

Michelle Fraser works for Starbucks

What is Michelle Fraser's role at the current company?

Michelle Fraser's current role is Senior Account Executive and Customer Development - Evolution Fresh.

What is Michelle Fraser's email address?

Michelle Fraser's email address is mi****@****ogg.com

What is Michelle Fraser's direct phone number?

Michelle Fraser's direct phone number is (269) 961*****

What schools did Michelle Fraser attend?

Michelle Fraser attended Aston University, Loyola University Chicago.

What skills is Michelle Fraser known for?

Michelle Fraser has skills like Customer Insight, Grocery, Advertising, Iri, Categorization, National Accounts, Sales, Consumer Products, Cross Functional Team Leadership, Food Industry, Forecasting, Spectra.

Who are Michelle Fraser's colleagues?

Michelle Fraser's colleagues are Leah Cho, Emma Beacham, Sofia D., Rene Undefined, Cheryl Lin, Jose Barrientos, Shaelee Stebbins.

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