Michelle Freiner Email & Phone Number

Atlanta, Ga, Us

Milwaukee, Wi, Us

St. Louis, Missouri, Us

• Translate market and consumer insights into clear, actionable marketing programs that resonated with advisors and their clients by performing Marketing Assessments, to determine regional/local opportunities to maximize the share of wallet, aid in customer segmentation, analyze market penetration and highlight future growth areas. Provide marketing leadership to 3K+ financial advisors nationwide.• Collaborate with marketing agencies to identify and refine storyboards, marketing plans, digital integration and lead generation. Resulting in the launch of 3-5 annual market-centric marketing and public relations campaigns deployed across 3 distinct market channels, delivering over $180M AUM and 223% ROI.• Black African American Advisors Summit Planning Committee & Marketing Subject Matter Expert, focus on growing Wells Fargo market segments with diverse, affluent clientele using my unique background to connect with a seemingly challenging and underrepresented demographic. Led nationwide marketing training, coaching and mentoring on market differentiation, partnered with recruiting efforts and guided leaders in expanding their market presence.

• Partnered with sales and design teams to create brand marketing campaigns by analyzing market trends, consumer research, and sales analytics, resulting in new business development opportunities, increasing brand awareness/perception, business expansion - new store openings, and new customer acquisition.• Public Relations & Government Affairs Liaison who fostered strong community relationships, including politicians, key community influencers, leaders, and vendors to advance brand awareness and business growth objectives. Established partnerships with the Mayor’s Office, Chamber of Commerce, and various local advertisement and media outlets – The OWN Network, Saint Louis IS, Riverfront Times.• Direct management and development of 60 employees, focusing on improving customer experience, ensuring a consistent brand experience, optimizing store operations, and increasing business revenue.• Spearheaded all aspects of two new store openings. Key deliverables included developing the sales and marketing strategy, selection and implementation of the Point-of-Sale (POS) system, execution of marketing campaigns and promotions, store aesthetics and signage design, oversee agency and vendor relationships.

Charlotte, Nc, Us

• Implemented new software program to increase compliance, reduce fraudulent activities, and enhance client database, resulting in $1M+ revenue recovery, while decreasing the investigative cycle by 60%.• Identified, recommended, and implemented best practices to increase employee satisfaction and customer experience, supporting B of A’s strategic objectives. • Awarded the Gold Shield recognition for being top performer, Top 5% performer, by implementing process improvements resulting in business efficiencies and improved customer satisfaction.

• Proven track record in fostering and nurturing relationships with distributors, key account decision makers, and internal stakeholders to drive business growth and achieve objectives.• Extensive knowledge of company products and the beer industry, enhancing strategic decision-making and facilitating effective communication across all levels.• Maximized sales growth and increased profits: exceeded sales quotas by 50%.• Development of initiatives to support the portfolio of brands across the marketing mix which included campaigns, experiential activation, digital & social media, and sales programs.• Managed the optimization of Jack Daniels, overseeing relationships with vendors, agency partners, and stakeholders to enhance program effectiveness and brand presence.• Mobilizes brand planning efforts, overseeing sampling execution, event activations, and ticket management across designated territories to drive brand visibility and engagement.• Responsible for the development and execution of creative and content that generates compelling activation plans to drive consumer, retailer and distributor excitement.• Exceptional communication skills, both verbal and written, coupled with adeptness in presentations to diverse audiences, facilitating seamless information dissemination and stakeholder engagement.

Minneapolis, Mn, Us

• Managed high-volume accounts while fostering lucrative business relationships with clients. Substantiated opportunities to expand service offerings, leading to outstanding client satisfaction and exceeding business goals.• Recognized for leadership qualities that resulted in increased responsibilities; rated in the Top 5% of Teller Supervisors at U.S. Bank for the most credit card sales and customer service scores.

Varsity Cheerleading Coach at my former High School. Passionate about mentoring the youth and giving back to my former school.

Bachelor’S Degree, Communication And Media Studies

Certificate Of Broadcasting, Communication And Media Studies