Michelle Friedman

Michelle Friedman Email and Phone Number

Corporate Communications Executive @ Samsara
Michelle Friedman's Location
San Jose, California, United States, United States
About Michelle Friedman

Successful communications professional with extensive experience in developing and implementing communication strategies in corporate environments. Areas of expertise include reputation and brand management, internal and external communication including public relations and social media, employee communication, brand activation and intranet management. Ability to manage multiple projects and priorities under tight deadlines. Highly skilled in developing creative solutions to drive brand preference, engage employees, accelerate change and foster continuous improvement. Possesses exceptional leadership, writing and presentation skills. Deep industry expertise in retail, technology and non-profit sectors. Key strengths include: Corporate Communication; Public Relations; Crisis and Issue Management; Media Relations; Social Media; Brand Management; Internal Communication; Investor Relations; Philanthropy; Special Events Planning; Executive and Board of Directors Communication.

Michelle Friedman's Current Company Details
Samsara

Samsara

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Corporate Communications Executive
Michelle Friedman Work Experience Details
  • Samsara
    Vice President Global Communications
    Samsara May 2024 - Present
    San Francisco, California, Us
  • Ebay
    Vice President Of Global Communications
    Ebay Sep 2020 - Apr 2024
    San Jose, Ca, Us
    Lead team of 70+ professionals in all global communications efforts including corporate communications and public relations, crisis and issues management, employee communications, executive communications, content creation and foundation for venerable ecommerce pioneer. Serve as advisor to CEO, CFO and entire executive team, communicating company’s transformation strategy by reframing narrative aimed at amplifying a rededication to the purpose and successful execution of a new strategy.
  • Petsmart
    Vice President Of Corporate Communications
    Petsmart Mar 2016 - Jul 2020
    Phoenix, Arizona, Us
    Oversaw all aspects of internal and external communications including corporate communications, consumer public relations, social media, employee communications, crisis management, strategic events and corporate philanthropy for Fortune 500 retailer. Served as a valued communications advisor to the CEO and executive leadership team, participating in development of corporate strategies and drafting strategic communications for the board of directors, employees and top tier news media. Developed and implemented internal and external communications strategies for corporate social responsibility initiatives; managed corporate philanthropy strategy and budget.
  • Petsmart
    Senior Director Of Corporate Communications
    Petsmart Jun 2013 - Mar 2016
    Phoenix, Arizona, Us
    Oversaw all aspects of internal communications, external and corporate communications, crisis management and strategic events. Led team to communicate strategic direction of the company, articulate and reinforce the internal culture and protect and enhance the external brand. Responsible for leading team in developing comprehensive and measurable plans to support enterprise-wide initiatives. Developed and implemented internal and external communications strategies for CEO and senior leaders.
  • Petsmart
    Director, Executive And Internal Communications
    Petsmart Aug 2011 - Jun 2013
    Phoenix, Arizona, Us
    Served as a valued communications advisor to the executive leadership team, drafting strategic communications for the board of directors, associates and top tier news media. Implemented comprehensive Internal Communication strategy including: overhaul of corporate intranet, rollout of enhanced tools, redesign of orientation and onboarding programs, and introduction of leader blogs. Continued to oversee crisis communications.
  • Petsmart
    Senior Manager, Executive And Internal Communications
    Petsmart Apr 2010 - Aug 2011
    Phoenix, Arizona, Us
  • Petsmart
    Senior Manager, Brand Communications
    Petsmart Apr 2008 - Apr 2010
    Phoenix, Arizona, Us
    Built and led partnership with world-class public relations agency, producing the best public relations results in the company’s history. Implemented comprehensive results measurement program that included quarterly and annual evaluation of: the quality of and impact of media coverage to the brand, not simply volume; share of voice; message pull-through; engagement and sentiment. Increased number of holiday media impressions tenfold over the course of three years. Introduced strategies to leverage social media in all consumer PR programs. Managed crisis communications.
  • Petsmart
    Manager, Brand Communications
    Petsmart Jul 2005 - Apr 2008
    Phoenix, Arizona, Us
  • Scottsdale Center For The Arts
    Public Relations Manager
    Scottsdale Center For The Arts Jan 2003 - Jul 2005
    Responsible for all public relations strategies for performing arts institution. Drove ticket sales revenue by generating weekly feature coverage in local print publications, as well as on local radio and TV stations. Publicized community programs to increase overall awareness. Developed key messages, board communications and press statements to garner community support. Served as spokesperson for institution.
  • The Phoenix Symphony
    Public Relations Manager
    The Phoenix Symphony Jan 2002 - Jan 2003
    Phoenix, Arizona, Us
    Managed all aspects of internal and external public relations activities. Promoted performances to support ticket sales revenue goals of $4 million annually. Secured positive coverage in print and broadcast outlets. Crafted written materials and statements for president and CEO of institution. Developed and implemented crisis communications strategies.
  • Michelle Friedman Public Relations
    Owner
    Michelle Friedman Public Relations Jun 2000 - Dec 2001
    Determined and executed all aspects of strategic public relations and corporate communications plans. Developed internal and external communications including written collateral, corporate positioning and key messages. Trained executives to communicate effectively with various audiences, including media and customers. Generated positive coverage of clients and products via creative pitches and timely press materials. Achieved nearly $100,000 in billings in first year.
  • Edelman Worldwide
    Senior Account Executive
    Edelman Worldwide Aug 1998 - May 2000
    Served as main client and media contact for several Microsoft consumer technology products. Directed all aspects of accounts including strategic planning, execution, management and budgeting. Organized analyst and media tours with press including Business Week, New York Times, Time Magazine, and The Wall Street Journal. Delivered positive coverage for clients in targeted publications. Planned special events and trade shows, overseeing team of 15 employees. Instituted new employee training program for 50-person office.

Michelle Friedman Skills

Internal Communications Corporate Communications Marketing Communications Strategic Communications Public Relations Reputation Management Media Relations Employee Engagement Brand Management Copywriting Social Media Press Releases Blogging Ap Style

Michelle Friedman Education Details

  • University Of Michigan
    University Of Michigan
    English And Communication

Frequently Asked Questions about Michelle Friedman

What company does Michelle Friedman work for?

Michelle Friedman works for Samsara

What is Michelle Friedman's role at the current company?

Michelle Friedman's current role is Corporate Communications Executive.

What is Michelle Friedman's email address?

Michelle Friedman's email address is mi****@****art.com

What is Michelle Friedman's direct phone number?

Michelle Friedman's direct phone number is +162358*****

What schools did Michelle Friedman attend?

Michelle Friedman attended University Of Michigan.

What skills is Michelle Friedman known for?

Michelle Friedman has skills like Internal Communications, Corporate Communications, Marketing Communications, Strategic Communications, Public Relations, Reputation Management, Media Relations, Employee Engagement, Brand Management, Copywriting, Social Media, Press Releases.

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