Adbot helps small business owners advertise online successfully. Online advertising is critically important for accessing local and international markets. And before now SME owners would either have to spend hours trying to figure out how to use the Google interface or pay someone (by the hour) to do it for them. Sub-Saharan Africa alone is home to 44 million micro, small, and medium enterprises. Only 5% of these businesses can afford to pay someone to do their advertising for them. Consequently, time and money-strapped business owners typically just don't advertise online.

I'm part of a business owned by 6 powerful black ladies and myself. We started this hustle not only because of our concern for climate change but the impact it has on the cost of living for our communities. With the carbon tax implementation as well as the import prices of crude oil we know that the price increases, more often than not, are passed to the end-user. This leaves our communities vulnerable and reduces opportunities. We believe that through decentralised distribution and production of a more economically priced biodiesel we could reduce the cost of transport and therefore the cost of living.

Throughout my career, I've noticed how effective or destructive a workflow process can be within an organization. The thing that most agencies need to be aware of is that people are the backbone of your organization and people aren't machines that can be programmed. Humans are inherently creative and resourceful. Where machines can be programmed to repeat the same thing over and over, humans need to be better, create more and have a purpose. I therefore work with agencies to implement processes that produce more creative and efficient work.