Michelle Gerdes Email and Phone Number

Craft original writings and presentations to accompany my wellness classes, workshops and women's circles.Writing book to accompany original wellness program "Ancient Wisdom for Modern Wellbeing" Est. publication date June 2024.Edit fiction and non-fiction wellness publications including novels, wellness manuals and blogs. Edit for accuracy, grammar, punctuation, spelling, style, consistency and cultural sensitivities. Ensure all content aligns with author's voice and message. Fact-check references. Act as partner with writer to create meaningful and easy-to-understand wellness publications.

Postpartum Doula: Joyfully work to support diverse range of family structures, combining knowledge and skills from 15 years of experience, PMAD certification from Postpartum Support International, 200-hour yoga teacher certification with Yoga International, lengthily study with DONA International and continuing study of different traditions of energy work (including Reiki, Kabbalah and Native Shamanistic traditions) to provide clients with a range of effective wellness modalities. Act as trusted support and guide to families in the “fourth trimester” (newborn through 12-weeks old) to ease changes to family and household rhythms. Ease physical and emotional changes that occur after birth. Provide evidenced-based information and support on infant and family-care issues. Actively listen to new parents and concerns and support and encourage them to make their own informed choices. Collaborate with families to enact customized, creative and joyful wellness plans. LGBTQ+ and BIPOC awareness. Yoga & Meditation Teacher: With an RYT-200 and RPYT and continued education, integrate accessible and trauma-informed movement with breath work, and meditation to create and hold space for students to cultivate self-awareness and growth. Specializations in Fertility/Prenatal/Postpartum Yoga, Yoga for Depression and Anxiety, Chakra-Focused Yoga. Lead women's circles and create and present original, educational wellness classes, workshops and series. Energy Worker: With studies in Reiki, Kabbalah and Shamanistic modalities work with clients as a partner in their own healing journey. Specializations in depression/anxiety, chakra healing.Owner Princeton Doula Center: Scheduling, legal documents, accounting, customer service, marketing.

Responsible for thought leadership content from inception to publication. This includes working with author teams, ghostwriters, production teams, designers, and marketing campaigners to ensure top-quality thought leadership for the entire PwC network and strategy + business magazine.

As part of the PwC global marketing organization responsible for blogs, columns, articles, whitepapers, and multimedia content from inception to publication. This includes working with author teams, ghostwriters, production teams, designers, and marketing campaigners to ensure top-quality thought leadership for the entire PwC network and strategy + business magazine.

As a senior member of the Real-Time News Desk I continuously juggled many responsibilities: I edited breaking news and other high-impact journalism across all WSJ/Dow Jones digital platforms. I worked to ensure we produced fast, accurate and compelling digital content that included visuals, was optimized for search results, and syndicated to social platforms where appropriate. I ensured that speed is no substitute for maintaining the highest standard in quality. I assigned and prioritized breaking news and related tasks to a team of about 20 rim editors, relying on my news judgment, management skills, and ability to excel under pressure. I communicated effectively with other desks including the art department, print desks, and bureaus across the world. I edited content for accuracy, fairness, style and grammar. I wrote and edited documents to keep staff informed on policies and procedures. I also compiled and publish WSJ’s widely read “5 Things to Read Today” blog.

In this high-profile newsroom position I served on the front-line of interacting with WSJ readers, addressed readers’ concerns with news coverage and ensured adherence to strict journalistic standards. I kept records of corrections and used data to work with bureau chiefs, reporters and editors to reduce publication errors. I ensured when errors did occur that they were corrected quickly and properly working with the news team to write the correction and discern how the error occurred. I was responsible for reviewing, selecting and editing Letters-to-the-Editor for publication.

While maintaining my other responsibilities as a WSJ editor, I stayed abreast of parenting and career news and trends and wrote engaging articles and first-person blog posts about those trends. I worked with writers and editors to conceptualize stories. I viewed breaking news from a parenting perspective to create timely content that capitalized on breaking-news traffic. I promoted “The Juggle” within WSJ to encourage submissions and print-edition pickups, and outside WSJ via radio interviews and social media. I engaged with “Juggle” readers via the blog.

I edited news stories directly from bureaus for publication in print editions of The Wall Street Journal. I wrote engaging headlines, decks and captions. I suggested and approved art, acting as liaison between reporters and artists. I participated in layout and news meetings.

Beginning as a copy reader editing “minors” articles I worked my way up through the copy desk and was promoted to a rim editor who was trusted with the major news stories of the day, and then a slot editor who assigned and edited through several print-edition deadlines to a desk of more than 30 rim editors. I worked closely with reporters, other editors, paginators, graphics staff and pre-press staff to ensure the paper was produced on deadline and with high quality.

I managed the desk, which plays an important role in ensuring Dow Jones Newswires subscribers have complete and up-to-the-second reporting of news. The desk also serves as first-response unit for WSJ and Dow Jones Newswires more broadly, alerting editors and reporters of significant news developments. I also oversaw editors on the desk who monitored other media outlets for breaking news, and published breaking-news headlines to the newswire. My other responsibilities included scheduling, payroll, expenses and performance reviews.