The Consumer Insights and Market Intelligence Externship with Beats by Dre offers a comprehensive learning experience, designed to immerse participants in the brand's vision, mission, and philosophy, while also developing their understanding of key branding and marketing concepts. Throughout the program, I conducted in-depth research to identify macro consumer trends among Gen Z, honing their skills in data collection and analysis through surveys, interviews, and brand sentiment evaluation. Participants will also undertake a competitive analysis, comparing Beats' positioning to that of industry rivals, and ultimately synthesize their findings into a compelling presentation showcasing insights on how Beats can effectively connect with its target audience.

This 24 weeks program immerses young people (16-21yo) into the various technical and career pathways in live entertainment. In collaboration with Live Nation Entertainment, one of the largest concert promoters in the world, students learn directly from industry professionals, artists, influencers and experts while working collectively to produce a live music outdoor festival at the SoLa Impact Beehive Stage