Michelle Harrod

Michelle Harrod Email and Phone Number

CEO and Founder @ InfraReach Inc
Gulf Shores, AL, US
Michelle Harrod's Location
Gulf Shores, Alabama, United States, United States
About Michelle Harrod

With over 20 years of experience in the environmental services industry, I am an entrepreneur and business leader who has founded, grown, and sold three successful brands in the water and wastewater sector. I have a passion for creating innovative solutions that help small businesses achieve big results with creative marketing and data-driven insights.As the CEO and founder of InfraReach Inc, my current venture, I leverage my expertise in water treatment, sewer collections analysis, business development, and public speaking to provide a full range of services and support to other entrepreneurs in the industry. I also mentor and advocate for women in all utility industries, and I am an active member of several professional associations and committees. My goal is to improve the health and welfare of our communities by advancing the technology and quality of the environmental services industry.

Michelle Harrod's Current Company Details
InfraReach Inc

Infrareach Inc

View
CEO and Founder
Gulf Shores, AL, US
Website:
infrareach.net
Employees:
3
Michelle Harrod Work Experience Details
  • Infrareach Inc
    Ceo And Founder
    Infrareach Inc
    Gulf Shores, Al, Us
  • Infrareach Inc
    Ceo & Founder
    Infrareach Inc Mar 2023 - Present
    InfraReach Inc has been a long time dream, now in the making. I have always wanted to merge my passion for growing businesses with creative marketing and help other entrepreneurs succeed. Many small businesses just don't have the resources to hire a marketing department, finance department, sales management department, administrative department, data team department, etc. And, as a result, you typically find the owner trying to wear all the hats in the organization. When we wear all the hats, we are no longer focused on strategic growth. An entrepreneur should be at the helm of the business, charting courses for growth and focusing on strategy and outreach. I want to help small business achieve big business results with InfraReach. Check us out online at www.infrareach.net for more information or schedule a meeting with me at: www.calendly.com/infrareach Let's talk!
  • Flowpoint Environmental Systems
    Sales And Marketing Director (U.S.)
    Flowpoint Environmental Systems Apr 2023 - Present
    United States
    Flowpoint Environmental Services (www.flowpointsystems.com) is a turnkey provider of packaged equipment stations for water and wastewater. They are a design-build manufacturer that has been in business for over 25 years, and has delivered over 1000 packaged equipment stations for over 700 utilities in North America.In my role at Flowpoint, I am responsible for the US business plan, which includes goal setting, KPI's, budget planning, sales team development, product outreach campaigning and key account management. With the exceptional sales and leadership team at Flowpoint, they make it easy! I also sit on the Leadership Team, which is a team dedicated to adhering to our core values and ensuring that every employee, customer and vendor who interacts with Flowpoint becomes a raving fan.
  • Duke'S
    Infrastructure Programs Director (Vice President)
    Duke'S Jan 2020 - Feb 2023
    Elgin, Illinois, United States
    By way of the acquisition of my company, I was offered a seat on the Senior Leadership Team at Duke's in the role as Vice President of Infrastructure Programs. In that role, over my three years at Duke's, I played a pivotal role in the development and branding of the Duke's 360 model, a full circle approach to quality sanitary sewer evaluation, analysis and repair. I held multiple sub-set roles to this title including Data Team Manager (5 FTEs) and Inside Sales Team Manager (2 FTEs). I also supported the incredible National Sales Team of 10 of the most talented, veteran sewer industry professionals I've ever had the pleasure to meet. In this SME role, I held the following duties:SALES & OPPORTUNITY DEVELOPMENT:- Work with the sales team to develop interest in the programs and identify key prospective targets- Develop outreach correspondence, presentations, custom marketing pieces and more to cultivate the opportunities and move them through stages of the sales funnel- Regular speaking engagements at industry tradeshows throughout the country - Regular web based presentations webinars (see link to example: https://vimeo.com/736596667)- Develop and monitor pipeline development, metrics and sales close forecasts. Provided weekly roll up reports to the SLTLEADERSHIP & MANAGEMENT ROLES:- Yearly Annual Operating Plan forecasting, workshops and regular metrics to key on track for goals and objectives- Participation in regular business review meetings, and strategic planning sessions- Spearheaded numerous company strategy objectives, particularly for our Dukes 360 division- Held regular 1-2-1 and 1-over-1 meetings with staff, performed management related duties (hire, fire, etc) and promoted constant learning, skills development and deliverables enhancement.TECHNICAL SKILLS:- Advanced Excel usage including complex pivot tables, macros, embedded tables, nested formulas, SQL, API interface, Tableau Data Visualization and Analysis, Adobe InDesign, Illustrator
  • Rms Utility Services (Acquired)
    President/Owner/Entrepreneur - 4Th Startup Success
    Rms Utility Services (Acquired) Feb 2015 - Jan 2020
    Mchenry, Illinois
    RMS Utility Services was started through a purchase of a long standing regional service company in the Chicago area. The core focus of RMS Utility Services was to offer contractor, municipal and industrial services based on the needs that we learned through our client base. As owner of RMS Utility Services, I sought to grow brand strength and market share through a comprehensive, in house service offering that included watermain line control, manhole rehabilitation and sanitary sewer evaluation services. What had initially started as a supporting business unit to the Midwest Water Group brand, quickly emerged as the primary business unit of the portfolio. Services Included:- SSES: Smoke/Dye Testing, Manhole Inspections, CCTV & Cleaning, GPS/GIS, Acoustic Pipeline Inspection, Private Property Inspections, Storm water structure/pipe inspections- Line Control: Water & Sewer main tapping and line stopping sizes 4" - 24", Valve Insertions sizes 4" - 24"- Manhole Rehabilitation Services: Application of geopolymer coatings, pressure acrylamide grouting, chimney/frame replacements and sealing, lift station rehabilitation, plant maintenance (control valve, actuation and instrumentation)
  • Red Arrow Sales Group (Acquired)
    President/Owner/Entrepreneur - 3Rd Startup Success
    Red Arrow Sales Group (Acquired) Jul 2013 - Jan 2020
    Mchenry, Il (Web Based Business)
    Red Arrow Sales was a division of Midwest Water Group and was a Public Safety focused company, serving the private and municipal Police and Fire space. Core product lines included scene safety products, gun/equipment storage, specialty fabricated emergency response trailer systems, and police safety vests. What started as a small division of Midwest Water Group, spun up into a stand alone business unit and consistently represented a third of the Midwest Water Group profitability portfolio.
  • Midwest Water Group & New England Water Group (Acquired)
    President/Owner/Entrepreneur - 2Nd Startup Success
    Midwest Water Group & New England Water Group (Acquired) Mar 2010 - Jan 2020
    Chicago, Illinois, United States
    Midwest Water Group, Inc. (Midwest Region) and New England Water Group (NorthEast Region) was a water and wastewater manufacturer's representative company specializing in unique, specification driven products for watermain distribution, treatment and sewer collection systems.Key product lines included:Swan Analytical (online WTP and WWTP instrumentation - Chlorine, Turbidity, Fluoride, Phosphate, etc)Kupferle Foundry (water quality devices, distribution system blow off valves, sampling stations)Flowpoint Environmental Systems (Packaged Equipment/bulk water filling/septage receiving)Sealing Systems (manhole rehabilitation products)Avanti Grouts (manhole sealing products)Airstar Lighting (safety balloon lighting - migrated to Red Arrow Sales)Cla-Val (pressure control and regulating valves)Val-Matic (BFV, Check and Control valves, Actuators)Engineered Fluid EFI (packaged equipment and controls stations)The concept of Midwest Water Group was to build a rep group that specialized in the emerging technologies for the industry. I often times took on lines that were new entrants to the market and worked on building brand recognition and specifications with engineers and end users. I was an active volunteer of many organizations and spoke regularly at industry events to educate, train and promote the product lines I represented. The firm grew to include other services such as NASSCO training, MACP coding and SSES Services, which were migrated to RMS Utility Services.
  • Sade Software, Inc.
    Entrepreneur - Utility Software Visionary, 1St Start Up Failure
    Sade Software, Inc. 2009 - 2012
    Greater Chicago Area
    “The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.”– Debbi Fields, founder Mrs. Fields CookiesMy first "start up" company was SADE Software, which I started in December 2009. SADE Software stood for "System Asset Discovery & Evaluation" and was designed to focus on the municipal sewer manhole asset in particular. The software was named "Manhole Minder." I had created an Access based evaluation software during my time working for the accounting firm, and with the world in 2009 moving toward online SaaS, I wanted to try it again but this time in a web based environment. I saw a need for software that managed municipal assets and gave municipalities an asset management tool but also an asset decision making tool. It used the concept of NASSCO MaCP, but incorporated more decision making analysis including the ability to create work order reports for maintenance and export details to be used in a variety of 3rd party applications. Alas, while the concept was great, I ran out of money to keep it going. However, it was a great break through in my career journey and I look back fondly on that time in my career.Here are my KEY TAKEAWAYS however:- How to fund raise (or better yet, how not to fund raise)- How to interview clients to determine "the need" and take that and develop a software plan- How to manage independent consultants and keep them on track- How to not fall victim to "scope creep." (If you are a developer, that will make complete sense)- How to create a brand plan and marketing plan- How to develop a EULA and Trademark- How to develop a SaaS modeled license fee structure and implementation plan- The importance of technology agnostic software to increase usability- The importance of integration between technology platforms (before the API times)
  • Resource Utility Supply Co.
    Municipal & Contractor Sales Representative
    Resource Utility Supply Co. May 2008 - Mar 2010
    Lemont, Illinois, United States
    As a municipal sales representative at Resource Utility Supply Co. ("RUSCO"), I was instrumental in revitalizing the customer base of municipal clients in the Chicago land and Northwest Indiana markets. Provided hands on product support, concentrated on writing specifications and educated customers and end users on proper use, care and maintenance of their products in water distribution and wastewater collection systems.KEY ROLES:- Build regional territory from ground up, focused on municipal sales- Attend tradeshows and speak at industry events. Develop abstracts and submit for approval- Volunteer in industry associations to build company brand- Pull job plans and work on changing specifications with engineers- Attend pre-bid and bid openings- Develop marketing pieces such as flyers, graphics and postcards - Grow the RUSCO service line (line control services - watermain tapping, line stopping, valve insertion)KEY SOFTWARE APPLICATIONS:- Touchstone (DOS) ERP Application- Microsoft Suite, specifically Access and Excel (along with ODBC)- Goldmine CRM- MS Publisher conversions to Adobe Illustrator
  • Resource Utility Supply Co
    Office Operations Manager
    Resource Utility Supply Co Feb 2004 - May 2008
    Lemont, Il
    Resource Utility Supply ("RUSCO") (no longer in business) was a distributor of water and sewer supply products serving the greater Chicago land area. The core product focus was water distribution and service products such as brass, hydrants, valves, pipe and fittings. RUSCO often took on specialty brands and unique products for water or wastewater. In this role as Office Operations Manager, I was initially responsible for the Lemont, IL location and then promoted to oversee both the Lemont, IL and Valparaiso, IN locations. I was hired directly from the accounting firm I was working for (in which RUSCO was a client) and moved most of the accounting services in house. I used my Computer Science degree to bring automation and efficiencies in data processing to the company and specifically worked on extending the useful life of the DOS based ERP system, Touchstone, which required significant support to run over new Microsoft operating systems.KEY DUTIES:- All accounting functions including AP, AR, Collections, Lien Filings, Month End Closing, Borrowing base certificates, bank reconciliations, communications with lending institution.- Inside sales functions such as order taking, quote request, formal bid responses, assistance with correct product selection- Developed inventory system based on 80/20 rule of most products used within an average sale (which required data mining), then developed new layout of the yard and warehouse to optimize order picking. Spent a summer on a fork lift to move pallets of materials to new locations- Completed yearly physical inventory and reconciliation of inventory- Travel between locations to maintain consistency in process between locationsKEY SOFTWARE:- Touchstone ERP platform- Fax machine (yes, "fax machine"!)- Goldmine ERP- Microsoft Suite, specifically Excel macros and Access- MS Publisher
  • Mulkerin Associates
    Accounting Staff, Administration
    Mulkerin Associates Feb 2001 - Feb 2004
    Wheaton, Illinois, United States
    Corporate and Personal accounting services including:- Accounts Payable- Accounts Receivable (Including collection calls, lien filings)- Billing- Purchasing & Receiver Matching (Procurement Services)- Bank reconciliations, borrowing base certificate preparation- Filing and Mailing- Personal and corporate tax returns clerical duties (did not prepare returns)KEY SOFTWARE APPLICATIONS:- Lacerte Tax- Microsoft Suite, specifically Word, Access & Excel- Goldmine CRMTop skills included managing multiples clients concurrently during the busy tax season; reconciling receipts and expenses; creating spreadsheets (formula driven); typing to ensure accurate key in of financial data; Accounts Receivable and collection calls to reduce AR aging days.Key Takeaways:- Importance of customer service, especially when reducing Aged Receivables Days- Data Quality and keystrokes to ensure the right values are being recorded- Value of Excel formulas to reduce errors and improve dynamics of interactive data & reporting- Value of Administrative Professionals and the key roles they play in organizations.

Michelle Harrod Education Details

Frequently Asked Questions about Michelle Harrod

What company does Michelle Harrod work for?

Michelle Harrod works for Infrareach Inc

What is Michelle Harrod's role at the current company?

Michelle Harrod's current role is CEO and Founder.

What schools did Michelle Harrod attend?

Michelle Harrod attended North Central College.

Not the Michelle Harrod you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.