Michelle Hendrickson

Michelle Hendrickson Email and Phone Number

VP of Operations, Brand | Health & Wellness at Flytedesk @ Flytedesk
Michelle Hendrickson's Location
Broomfield, Colorado, United States, United States
Michelle Hendrickson's Contact Details
About Michelle Hendrickson

Michelle Hendrickson is a VP of Operations, Brand | Health & Wellness at Flytedesk at Flytedesk. She possess expertise in social media, management, project management, customer service, marketing and 25 more skills. Colleagues describe her as "I actually had the pleasure of working with Michelle on the marketing teams at both SpotX and Pax8. And, let me tell you, she is the definition of a high performer. She is self-motivated, a creative problem solver, and an expert people leader. Her communication style is a lovely combination of empathetic and direct. She is a phenomenal project manager and is able to quickly and effectively build trusting relationships with her stakeholders. She is quick to roll up her sleeves and pitch in when bandwidth is tight, and she is willing to learn new skills at the drop of a hat. All in all, Michelle is someone who gets stuff done — and at the highest quality.", "I was extremely fortunate to work closely with Michelle for over 5 years. She is by far the most organized person I have ever worked with. Her attention to detail is unmatched, and she was always a go-to person for anyone that needed information or help within SpotX. Michelle always goes above and beyond, and the value she brought to our team reached so much further than her job requirements. She is the perfect combination of fun and professional. She is a leader who can bring people together by organizing team bonding events, office activities, and other things that would make her team feel appreciated and welcome. Any team would be lucky to have Michelle onboard!", and "Michelle has been my direct manager for the 2+ years I have worked on the SpotX Demand team. Michelle is a passionate leader who prizes honesty, respect and collaboration above all else. As the manager of the Ad Ops team, Michelle is often asked to drop whatever she’s doing and help her team with challenging situations. This requires her to refocus her attention, achieve positive results AND maintain her own workload. Michelle has become a real “go to” person for our team and many other departments when we need to think through campaign, reporting or client strategy. She brings a positive, enthusiastic and supportive attitude while holding her team accountable for achieving more than what is expected of them. She does not hesitate to help her co-workers, whether they are on her team or not, often adding a new perspective and helping to streamline the task. Michelle is able to clearly and effectively communicate with her team as well as any other co-workers regardless of their level of expertise. She has a consistent, intense drive to understand each part of her job and the industry at the deepest level. She puts 110% into every single task she takes on and as a manager, finds ways to leverage each person’s unique skills to benefit the larger team. If there is a way to solve an analytics discrepancy or campaign delivery issue, Michelle makes it happen. Michelle not only demonstrates initiate, innovation and intelligence in her day to day work, she is truly a team player who does not allow ego to get in the way of finding a solution. I feel lucky to have had Michelle as a manager."

Michelle Hendrickson's Current Company Details
Flytedesk

Flytedesk

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VP of Operations, Brand | Health & Wellness at Flytedesk
Michelle Hendrickson Work Experience Details
  • Flytedesk
    Vp Of Operations, Brand | Health & Wellness
    Flytedesk Jan 2024 - Present
    Boulder, Colorado, Us
  • Flytedesk
    Director, Campaign Operations
    Flytedesk May 2022 - Jan 2024
    Boulder, Colorado, Us
  • Pax8
    Senior Manager Of Client Services, Marketing
    Pax8 Jun 2021 - Apr 2022
    Greenwood Village, Colorado, Us
    *Maintain an omniscient view on every aspect of Marketing Programs, against Marketing & larger business priorities, at all times.*Constantly looking across all Marketing Programs to ensure that deliverables are on track with expected deadlines and that the team is working on the correct priorities. Working in close alignment with Content Marketing, Design, Video Production, Web, Social, and Demand Generation leadership.*Ensure smooth delivery of all campaigns and initiatives to the Regional Marketing heads and sales enablement leaders, within agreed-upon SLAs to ensure successful campaign launches. *Owner of the Strategic Marketing Calendar to ensure no overlap of communications by segment. *Develop and owns responsibility for all marketing internal-facing process documentation, campaign launch overviews, and templates.*Partners with and provides counsel to Tools & Technology and Client Services teams to establish an intuitive take on launching marketing campaigns.*Creates conditions for a programmatic approach to Marketing.*Attend campaign kickoffs, leadership discussions, and planning meetings to understand business priorities and cascade information to the team.*Manages and coaches the Marketing Production Manager and Program Marketing Coordinators to ensure that all campaigns are running on time and to scope while proactively communicating updates across all stakeholders.*Provides regular and ongoing strategic counsel around opportunities to evolve the Program Marketing function while meeting regularly with the extended Marketing leadership team to forecast and optimize team workload.*Host daily team stand-ups to ensure the 40+ person creative department is running efficiently while balancing resource allocation and determining prioritization in alignment with business objectives.
  • Spotx
    Director, Digital Marketing
    Spotx Jan 2021 - Jun 2021
    Denver, Co, Us
    *Own digital marketing operations; manage the end-to-end creation of marketing campaigns and initiatives from brief to retrospective across SpotX’s owned digital channels through collaboration with marketing & sales leadership to achieve business goals.*Own digital marketing infrastructure including web operations, marketing automation platform, CRM integrations, campaign management software, and other systems/services. Oversee SpotX.tv web domain and maintenance. *A strong influence on the team budgetary planning process, manage the digital budget and lead in the execution of the marketing strategy.*Manage a team of digital marketers, creatives, and web operations experts. *Partner with product, product marketing, operations, sales, and executives to achieve marketing objectives and KPIs with efficiency in mind. Drive testing, reporting, optimization, and analysis of campaigns and initiatives to refine our capabilities over time.*Advocate for the adoption of agile marketing principles and practices and frameworks.Responsible for the design and development of paid, earned, and owned campaigns, initiatives, and tactics. Leverage various paid digital channels to precisely target key audiences to drive lead generation efforts.*Explore creative strategies to grow owned digital channels such as the website, email strategy, social, and search, leveraging new technologies and strategies to drive engagement, interest, and conversions.*Lead the evolution of our global brand. Act as a creative director to oversee video production, design, and creation of all digital marketing and campaign assets.*Drive testing, reporting, optimization, and analysis of campaigns and initiatives to refine our capabilities over time.
  • Spotx
    Senior Manager, Marketing
    Spotx Jan 2020 - Jan 2021
    Denver, Co, Us
    *Oversaw digital marketing operations. Developed campaign project briefs, determined appropriate marketing channels, identified and secured the resources needed for effective GTM campaign execution. Established and maintained timelines, and provided regular status reports. Scheduled and documented kick-off meetings, stand-ups, and campaign retrospect sessions. Supported the completion of post-campaign analysis and reporting. Monitored the performance of campaigns over time and suggested actions to improve campaign reach and success.*Managed all inbound internal requests, secured resources, and proposed effective timelines to complete approved requests. Created meaningful experiences for customers and ensured all marketing materials produced were high quality and representative of our brand.*Managed high-performing Creative Team and lead the attainment of digital marketing KPIs.Nurtured career path development and growth for all direct reports. Set challenging goals in a collaborative environment and maintained an open dialog. *Analyzed and evolved KPI reporting to better attribute revenue to marketing activities and inform marketing spend/budget-allocations. *Responsible for overseeing the design, development, and maintenance of all operational processes for back-end and front-end marketing systems. Managed digital marketing infrastructure.*Acted as project manager on all web initiatives, from small implementations to large-scale web projects. *Optimized the website architecture and content to align with SEO strategy and achieve marketing goals.*Owned video production and oversee creative design. Empowered and inspired direct reports to shape the visual identity of the SpotX brand evolution.*Oversaw external resources, contract additional support as needed.
  • Spotx
    Digital Marketing Manager
    Spotx Oct 2018 - Jan 2020
    Denver, Co, Us
    *Organized and oversaw the execution of marketing campaigns and lead product marketing initiatives to achieve cross-functional team goals.*Analyzed performance of campaigns and brainstormed ways to improve their success.*Worked with subject matter experts to write and design case studies, website copy, blog posts, solution sheets, presentations, and other collateral. Managed inbound marketing requests and analyzed existing marketing processes to identify efficiencies and improvements to put in place.*Executed paid search and media campaigns. Assisted with public relations and social media strategies and executions.*Coached and developed the creative team and oversaw digital execution. Oversaw all website projects and development, all video projects and production, as well as creative design.*Lead internal communications and hosted quarterly Town Halls with the executive leadership team.
  • Spotx
    Director, Demand Operations
    Spotx Jan 2017 - Oct 2018
    Denver, Co, Us
    *Mentored and developed a top-performing team of 10 AdOps Analysts, Account Managers, and Account Coordinators; servicing hundreds of advertiser client accounts while managing thousands of active campaigns. *Created department-wide processes and training materials to ensure effective execution of ad campaign management. Implemented new workflow, trained team, and ensured adoption to maximize efficacy.*Oversaw all video advertising campaign trafficking, performance & scale optimizations, troubleshooting, as well as reporting analysis for the three pillars of advertising business: direct IO business, programmatic transactions, and audience extension portfolios. *Identified business intelligence opportunities through data analysis. Utilized creativity and innovation to formulate an in-depth analysis of revenue tracking and forecasting synopsis.*Surfaced product development opportunities and partnered with internal teams to wireframe test and launch various projects.*Conducted all hiring, on-boarding, and training efforts for the wider Demand Operations Team.Global Rotation Program: Dedicated three weeks, in London, to leading an extensive trainingseminar for SpotX's London, Amsterdam, Hamburg, Stockholm & Paris Offices.
  • Spotx
    Senior Account Manager - Programmatic Curated Marketplaces
    Spotx Jan 2016 - Jan 2017
    Denver, Co, Us
    *Experienced Account Management application, performed at the highest level with a strategic focus on account growth & development among our Brand Direct clientele.*Proven leadership & demonstrated ability to maintain professional business relationships.*Utilized data to execute a thorough analysis of trends & behaviors specific to each client. *Derived customized, strategic recommendations from statistical analysis while traveling to present quarterly business reviews to clients.*Lead training initiatives & supported the development of new hires as team expanded, while simultaneously managing a small team of 3 Account Coordinators.
  • Spotx
    Account Manager
    Spotx Jan 2015 - Jan 2016
    Denver, Co, Us
    *Oversaw all facets of account management for global Audience Extension portfolio.*Responsibilities included troubleshooting, trafficking, reporting, comprehensive campaign management, team delegation, monitoring revenue & margin optimization.*Assisted in the hiring, on-boarding, training & supervision of 2 Account Coordinators, ensuring success.*Supportive role to internal sales team with focus on client retention and renewal.*Exhibited the ability to thrive in a dynamic & fast paced team environment.
  • Spotx
    Account Coordinator
    Spotx Jun 2014 - Jan 2015
    Denver, Co, Us
    *Introduction to the AdTech industry, with a specific focus on video advertising.*Supportive role to a variety of Account Management teams, including top spending strategic demand clients.*Responsibilities included trafficking hundreds of new campaigns each month, monitoring campaign pacing & delivery, optimizing campaign performance to achieve client expectations, data analysis, formulating strategic recommendations & reporting.*Displayed expertise in initial exposure to client facing communication.
  • Booj
    Director Of Relationship Management
    Booj Oct 2013 - Apr 2014
    INTERNAL*Oversaw the introduction of company culture during employee orientation & on-boarding. Strived to be a leading example & driving force behind the development of a stable, supportive environment.*Supportive role to positive internal morale, with a focus on employee satisfaction & recognition, instilling loyalty & optimizing the working chemistry. Emphasis on helping individuals achieve their personal goals.*Oversaw several internal celebrations including various small & large scale events that foster teamwork & internal collaboration.*Initiated employee engagement & wellness programs.*Researched & facilitated opportunities for participation in community service events.*Directed content & photo generation for websites, blog & social networks. *Maintained an ample inventory of branded materials, gifts, cards, supplies, food & beverages.EXTERNAL*Oversaw a multitude of external events & celebrations of achievement among the established network of clients.*Strengthen & Developed thoughtful relationships throughout an extensive network.*Data collection & analysis of competitive products and/or services.*Supportive role to sales team in the construction of a detailed relationship profile database.
  • Booj
    Project Manager
    Booj Jun 2010 - Oct 2013
    *Provided impeccable customer service, available 24/7 with exceptional response times & outstanding customer relationships.*Responsibilities included comprehensive management of multiple web development account relationships, nation-wide. Leading clients through the process of website development; from the initial creation to maintenance, new product development, product expansion & full site redesigns. *Adhered to strict deadlines managing development teams through all phases of implementation including research, discovery, design, development, data mapping, deployment, documentation & quality assurance testing.*Offered strategic business & marketing consultation, ensuring customer ROI with the highest quality results possible.*Researched & presented strategic recommendations to support agent adoption, SEO strategy & usability best practices. Designed custom solutions & oversaw implementation.*Exercised strong communication skills both internally & externally amongst a wide range of co-workers, vendors, MLS boards, syndication outlets & clients.*Oversaw hiring, on-boarding & training processes for new Interns & Project Managers.*Collaborated in the production of various media projects including script writing, acting & conducting voice-over work.*Demonstrated thought leadership via public speaking at annual Enterprise Network Conferences as well as hosting webinar Enterprise Coordinator training.
  • Colorado State University - College Of Business
    Marketing & Communications
    Colorado State University - College Of Business Aug 2006 - Jun 2010
    *Utilized independent thought & judgment to coordinate & execute all department responsibilities during manager’s leave of absence. Handled multiple projects simultaneously, working amongst deadlines, to achieve quality results. Self-motivated individual with proven leadership demonstrated by successfully handling marketing responsibilities for displaced College of Business Marketing Director.*Compiled materials, wrote & revised copy, coordinated photography & oversaw production for bi-annual alumni magazine, The Difference, with distribution of 24,000 alumni & friends. Managed the production of various other print publications & promotional marketing collateral pieces.Additional responsibilities included event planning for the Dean’s Office as well as creating & distributing ads for world renowned speakers hosted by the college.*Instrumental in launch of new branding initiative/refocused brand strategy to meet changing consumer needs; gained experience working with a professional advertising agency. Collaborated with team to update, redesign, launch & maintain a new website; http://biz.colostate.edu launched February 2009.*Developed skilled in various computer programs including; Microsoft Office Suite, SharePoint Designer, Publisher, Adobe Illustrator, InDesign & Photoshop.Researched, launched & maintained a social media presence online, many accounts of which are still maintained today.
  • Target
    Executive Intern
    Target Jun 2008 - Aug 2008
    Minneapolis, Mn, Us
    Target – Executive Management Program Loveland, Colorado * Acquired knowledge and experience through exposure to various aspects of managing a corporate store, diligently succeeding in: assets protection, guest service, sales floor, replenishment, logistics, human resources, and pharmacy. * Developed and regulated individual project that focused on improving the safety culture throughout the store and increased the employee knowledge of safety procedures, accomplishing noticeable results.
  • Alpine Mental Health Clinic
    Medical Records Clerk/Receptionist
    Alpine Mental Health Clinic Feb 2004 - Aug 2006
    * Check patients in and out, collect payments, answer phone lines, schedule appointments, filed numerous charts per day, maintained a clean and comfortable ambiance in the waiting area and positively contributed to the Clinic’s image and reputation.* Motivated staff and created an optimistic ambiance. Prepared daily schedules for seven mental care providers. * Responsible for medical records department including collection and release of patient’s confidential information.

Michelle Hendrickson Skills

Social Media Management Project Management Customer Service Marketing Social Media Marketing Social Networking Advertising Event Management Leadership Event Planning Seo Public Speaking Email Marketing Account Management Sales Strategic Planning Online Advertising Project Planning Recruiting Business Strategy Entrepreneurship Relationship Management Usability Hiring Onboarding Online Marketing Video Advertising Digital Strategy Strategy

Michelle Hendrickson Education Details

  • Colorado State University
    Colorado State University
    Marketing - Business Administration

Frequently Asked Questions about Michelle Hendrickson

What company does Michelle Hendrickson work for?

Michelle Hendrickson works for Flytedesk

What is Michelle Hendrickson's role at the current company?

Michelle Hendrickson's current role is VP of Operations, Brand | Health & Wellness at Flytedesk.

What is Michelle Hendrickson's email address?

Michelle Hendrickson's email address is ch****@****ate.edu

What is Michelle Hendrickson's direct phone number?

Michelle Hendrickson's direct phone number is +172038*****

What schools did Michelle Hendrickson attend?

Michelle Hendrickson attended Colorado State University.

What skills is Michelle Hendrickson known for?

Michelle Hendrickson has skills like Social Media, Management, Project Management, Customer Service, Marketing, Social Media Marketing, Social Networking, Advertising, Event Management, Leadership, Event Planning, Seo.

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