Michelle Jee Email & Phone Number

St Albans, England, United Kingdom

Innovation controller within the Quick Meal Solutions and snacks team

Responsible for new product entry for Joyfull Cereal into the cereal market.Developed strategic positioning and proposition suitable for international roll out. Building a new brand from brand concept, to business case and in market sell in and full marketing launch plan. High levels of teamwork and cross functional collaboration required to enable launch.

Tetley Foodservice June 2019 - Present- Full-mix management for foodservice sector - including P&L and A&P responsibility, marketing communications, and NPD for the Tetley UK brand.- Led cross functional team to develop a new 5-year tri-brand foodservice strategy across all 3 TCP brands, focused on winning in set channels, RTMs and creating relevant plans.

Tetley Non-Core, NPD & PRJune 2016 – June 2019- PR lead, delivering Tetley’s most successful activations; ‘The Million Pound Tastebuds’ & ‘Future of Tea’ achieving mass coverage, the highest PR coverage for the past 5 years.- NPD development of Tetley ‘Cocktail Creations’, which later became Tetley ‘Cold Infusions’ – tea market first with £8.5m RSV.

Tetley Innovation, PR & MediaJune 2014 – June 2016- Media and PR lead, full oversight of planning process for TV, Digital and OOH media.- Management of Tetley Licensing, driving premiumisation and saliency, delivering an annual revenue of £150k by year 3.

Tetley Masterbrand Comms & Media- Lead for new Tetley positioning ahead of creative agency pitch.- Co-lead agency pitch, overseeing the return of ‘That’s Better, That’s Tetley’ and ‘Aliens’ TV campaign.- Project lead for national on-pack promotion, including TV, VOD, Radio, Social, Digital, & Outdoor campaign, winning silver in IPA awards 2014.

• Tetley Black Tea Portfolio
• Decaf on pack campaign development from Agency pitch to execution. Objective to drive penetration and reward loyalty of core target audience. Amplification of in store campaign with Smooth FM partnership, resulting in.
• Trade specific GWP promotion development for Asda, managed sourcing, procurement, co packing, and full P&L of the project against tight deadlines.
• Major CAPEX led packaging redevelopment changing Decaf from Carton to Softpack, including research and financial modelling.
• Product engineering to create finally viable product for discounter sector. Redeveloped One cup product alongside Tea buying team working to set cost parameters. Product launched with no loss of sales and removed read.
• NPD development for premium range, ‘Estate Selection, from concept to launch. Premium strategy and positioning work undertaken to establish demand space for a Tetley premium product. product development alongside Tea.

- Responsible for category management & trade marketing activities in Tesco and ASDA for the Tea category.- Building relationships with key account contacts outside of commercial agenda whilst trying to maximise distribution and shelf positions of Tetley products, through the provision of regular category updates to accounts including promotional.

St Albans, United Kingdom

Category Manager - various accounts/Sweet Spreads -Managing sales and distribution of Premier Foods Spreads brands through category focused solutions, acting as an ambassador for the spread’s category as lead supplier in the top 4 multiple accounts.- Sweet spreads U&A and need state study - worked alongside Brand team to create sweet spreads innovation 5.

DVC Sales – Business Development Exec, Premier Foods Account - June 2005 – August 2005- Working within Premier Foods Food Service department on a temporary 3 month contract- Project based role with Avenance (Food Service Provider) to establish distribution of key beverage brands and work to increase this distribution through merchandising solutions, based.

Northampton, England, United Kingdom

- A member of the Impulse team within the Customer Development Department, acted as chief liaison with the Territory Manager team regarding their marketing requirements.- Responsible for development of POS, to complement six weekly sales drives within sector, involving negotiating with purchasing departments, external agencies and consideration of strict.

London, England, United Kingdom

- Undertaking a variety of projects including the implementation of a new product on the site ‘eBay shops’. This required excellent time management, research and organisational skills.- Compilation of the rollout training programme to accompany the launch of ‘eBay Shops’, initially presenting to European Board of Directors in Germany and the European.