Michelle Johnston

Michelle Johnston Email and Phone Number

Area Manager @ Frey Ranch Distillery
Fairfax, CA, US
Michelle Johnston's Location
Fairfax, California, United States, United States
About Michelle Johnston

Accomplished wine and spirits sales professional with 25 years of experience at the distributor and supplier levelHighly Motivated, results-driven self starterExcellent negotiation and relationship building skillsProficient in Microsoft Office, Word, Excel, DIVER and JDE/ARP systems1st Level Court of Master SommelierWine making and viticulture trainingCertified Project Manager

Michelle Johnston's Current Company Details
Frey Ranch Distillery

Frey Ranch Distillery

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Area Manager
Fairfax, CA, US
Michelle Johnston Work Experience Details
  • Frey Ranch Distillery
    Area Manager
    Frey Ranch Distillery
    Fairfax, Ca, Us
  • Redwood Brands Llc
    Area Manager
    Redwood Brands Llc Aug 2022 - Present
    San Francisco Bay Area
  • Deutsch Wines And Spirits
    District Manager Of Spirits
    Deutsch Wines And Spirits Apr 2017 - Aug 2022
    Northern California
    DISTRICT MANAGER NOR CAL SPIRITS| DEUTSCH FAMILY WINE AND SPIRITS | APRIL 2017 TO PRESENT• Work with wholesaler sales reps and managers to further their knowledge of the Deutsch port-folio and to develop improved working relationships within these key groups• Interface directly with key on and off premise accounts to grow business• Manage key accounts by targeting sales by brand and monitoring execution via sales reportson a monthly basis• Assist in overall brand development by identifying new account opportunities and workingwith distributors to execute• Utilize market and customer knowledge to assist in development of distributor programsbased on available resources• Monitor and evaluate program execution within distributor sales force while in the trade• Conduct retailer and wait staff trainings to help create in-house ambassadors for our brands• Conduct in-store tastings as necessary to move brands forward• Motivate and manager distributor sales forces and executives through leadership; inspire con-fidence and gain respect as an effective company spokesman• Utilize distributors account sold data to identify opportunities and achieve improved brand po-sition• Conduct sales meetings and product presentations for distributor sales staff• Perform administrative tasks as necessary*Grew the Redemption brand by 73% in less than a year
  • Southern Starz
    Pacific North Western Sales Manager
    Southern Starz Nov 2013 - Apr 2017
    Norcal, Or, Wa, Id
    Manage, mentor and guide our Distributor by giving them clear direction, working both independently and closely with the sales teamManage DA support in regards to BTG and mix and match pricing for broad market and chains148% increase in sales taking the North from 230,000 dollar territory into a 700,000 territory in 2014Assisted with marketing, labeling and project programming for new brands being imported from South AmericaImplement and execute category awareness within the Southern Hemisphere to both the consumer and sales representativesExhibit discipline and resourcefulness to meet and exceed company priorities and yearly sales quotasSolely responsible for all international supplier visits, dinners and sales presentations
  • Treasury Wine Estates
    Inside Sales Manager And Key Distributor Manager
    Treasury Wine Estates Jan 2010 - Apr 2013
    Napa
    Created and managed a highly functioning inside sales team which brought in an additional 90,000 in sales in 2011Analyzed sales trends and advised planning and operations in regards to supplyCreated a global allocation system in 2011 reacting to a short vintage specifically with the luxury brands; Etude, Stags Leap, Beringer Single Vineyards. Managed the allocations by state including Canada and PLCBManaged sample budgets for the entire countrySet team goals and created processes, through process mapping, to meet company priorities and procedures
  • Tgic Importers Inc
    Sales Representative
    Tgic Importers Inc Jan 2010 - Jan 2011
    North Bay
    Managed and sold an extensive import portfolio throughout the North {Sonoma, Marin, Napa and Santa Rosa}Conducted staff trainings and education seminarsConsistently met monthly and quarterly goalsHighly proficient at sales preparation and presentations with an emphasis on closing the saleExtremely motivated and possesses a strong business acumen
  • Pacific Wine And Spirits
    Wine Manager
    Pacific Wine And Spirits Apr 2006 - Mar 2009
    Managed three territories and six sales representatives throughout Marin, Napa and Solano CountiesHighly efficient at executing personal and team sales goalsTrained and mentored new Sales people creating one of the top functioning reams in the Bay AreaResponsible for weekly sales reports and company goal trackingIncreased overall case goals by 25% in 2006Wine Manager of the month four times and nominated for Wine Manager of the Year in 2007Coordinate all supplier visits in a very high profile territory
  • American Wine And Spirits
    Key Account Specialist
    American Wine And Spirits Nov 2004 - Apr 2006
    Conducted staff trainings and education seminarsConsistently met monthly and quarterly goalsHighly proficient at sales preparation and presentationsExpanded the territory by 100% in dollar volume, the larges in the company in 2004Brought an existing customer base of over 30 accounts that were new to AWS

Michelle Johnston Skills

Wine Alcoholic Beverages Sales Wine Tasting Sales Management Sales Operations Marketing Key Account Development Food Beverage Industry Pricing Wineries Beer Food Pairing Distributors Retail Food And Beverage Forecasting Inventory Management Winemaking Income Statement Event Planning Selling Management Product Development Winemaking 101

Michelle Johnston Education Details

Frequently Asked Questions about Michelle Johnston

What company does Michelle Johnston work for?

Michelle Johnston works for Frey Ranch Distillery

What is Michelle Johnston's role at the current company?

Michelle Johnston's current role is Area Manager.

What is Michelle Johnston's email address?

Michelle Johnston's email address is mi****@****hoo.com

What is Michelle Johnston's direct phone number?

Michelle Johnston's direct phone number is +141569*****

What schools did Michelle Johnston attend?

Michelle Johnston attended Northwestern Oklahoma State University.

What are some of Michelle Johnston's interests?

Michelle Johnston has interest in 1st Level Sommilier.

What skills is Michelle Johnston known for?

Michelle Johnston has skills like Wine, Alcoholic Beverages, Sales, Wine Tasting, Sales Management, Sales Operations, Marketing, Key Account Development, Food, Beverage Industry, Pricing, Wineries.

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