Strategic, creative and commercial Director with expertise across Casting, Audio Production, Marketing, Publicity, Talent Management, Media Production, Film & TV Distribution, Retail and IP Licensing.Experience of working for international agencies and global conglomerates, managing relationships and development of UK/I & EMEA clients and partners, TV commissioners, streamers, VOD partners, broadcasters, international content creators, European and UK retailers and licensees. I have a solid business and finance acumen, strong negotiation skills and B2B / B2C marketing and publicity experience.Having worked for The Walt Disney Company, in the Film and TV distribution groups, the Disney Channels production team and the EMEA Home Entertainment Licensee Group I wrote and implemented business development strategies, 5 year and fiscal budgets, interviewed potential, and secured suitable global distribution partners and licensees, put together licensing deals, negotiated million-dollar contracts, managed and grew 15 partners across Europe, Middle East, Africa and launched new distribution partners in central Europe and Russia.During my time as Marketing Director for DAET (Disney, ABC, ESPN Television) and NBC Universal I was responsible for the B2B marketing of films, catalogue titles and TV shows. The role also included responsibility for producing the EMEA press tours and junkets with international star talent and managing key stakeholders / partners such as the BBC, ITV, RAI, TF1 and ZDF. At T.H.E. as Head of Marketing for Sainsburys I negotiated with various category sectors to maximise the sales of all entertainment products and implemented the first mixed merchandise gondola ends in all stores for the theatrical release of Spiderman - which included DVDs, games, books, plush, apparel and stationary.