Michelle Khan Email and Phone Number

On the e-com Fitbit team digital marketing platform, I worked extensively on enhancing full web sites and its various pages for Retail and Service products to increase customer engagement and profitability.Responsibilities:• Work in a cross-channel environment authoring & publishing global and local content for desktop/laptop and mobile devices using AEM 6.5.• Partner with Marketing, legal and Brand Design to define authoring requirements during strategymeetings• build new and update existing pages in AEM using (sometimes) standardized set of page templates, and other times, plan the best layout containers and components to deliver consistency in the user experience.• Interface with Business/Producers and IT partners in daily Scrum calls (Agile) for Authoring objectives, prioritizing issues, resolve impediments, and report progress.• Work with localization team to make updates across localized sites (44 sites currently) This includes keep all future launches (using Adobe launch) updated across all locales while keeping current PROD environment on publishing cues.• Ensure all new and updated web pages are created with the provided SEO and analytics requirements to support best practices and adhere to SEO, and brand standards.• Use Adobe Target and AEM to create personalized customer experiences and A/B tests.• Validate work through QA prior to handoff for UAT - during product releases.• Manage the AEM Workflow queue for content publishing.• Troubleshoot issues and if needed, work with Development and QA teams to resolve them.• Collaborate with development and other internal team members on project implementation, template &component development, and launch activities, including stand-up meetings, defect resolution, acceptance testing, etc.• Provide strategic content recommendations for product managers, business lines, and other contentstakeholders.

Worked in their Retails communications digital publishing (RCDP) team.Enhancing web content to determine effective and efficient ways to publish refined business communications to Apple internal employees and management around the world. Due to the highly sensitive content, in compliance, upcoming items and global legal standards - utmost care and eye for details was extra crucial in the production process.Responsibilities:• Partnered with producers and global creative teams in a cross-channel environment to publish content for desktop/laptop, mobile and tablets devices using Adobe Experience Manager.• Authored, tested, and published content in Adobe Experience Manager (AEM).Digital Assets Management (DAM) update assets adhere to naming conventions, trouble shoot issues withuploading and rendering and make sure issues are resolved.• Assisted in gathering requirements and assessing content authoring needs of a given project.• Work with translation teams after localizing content specific to locales globally - AEM-based Articlessupporting marketing initiatives.• Reviewed digital content authored in AEM Platform (DEV, PROD and STAGE)• Partnered with UI/UX and Creative teams on weekly page layout and content updates.• Managed the AEM Workflow queue for content publishing (publish now vs publish later)• Collaborated and partnered with other content authors, creators and strategists as appropriate to ensureconsistent tone of voice and messaging for customers.• Worked with development and other internal team members on project implementation and launch activities,including stand-up meetings, defect resolution, acceptance testing, etc.• Suggested enhancements and partnered with front-end developers to create new templates and components.• Collaborated on an Agile team and guiding team on authoring best practices.• Documented authoring & Publishing process.• Providing feedback on user experience, copy, and design discrepancies.

Created nested pages and log in portals for internal and new bank customers.Produced and updated web content for online and Customer Self-Service products to ensure compliance with corporate branding and marketing standards to increase customer engagement. CMS Content Authoring Responsibilities: Use SDL Tridion for managing many types of web content – Author, Update, Publish and Test digital pages using pre-defined Tridion roadmap (from Pre-analysis & work to pushing Live).Perform Review pages analysis before pushing Live.Use IA (Interaction advisor) for page’s targeting and segmentation to deliver product content to the right audience. Use HTML to modify the source code on SDL CMS when needed.Coordinate with the team to complete mission-critical deliverables, identify important milestonesPerform User Acceptance Testing (UAT) and publish/test content in UAT/QA environment to verify content/addition.Train newly hired Jr. Content Specialist, assign, manage and mentor growth and learning CMS BA Responsibilities: CMS Page/Component Template & Insertion Points projects.Run CMS daily Scrums, Sprints and Sprint retrospective meetingsCreate User stories through collaborating and gathering requirements from stakeholders and business team Interface with Business and IT partners in daily Scrum calls (Agile) for CMS business objectives, prioritize issues, resolve impediments and report progress.Provide stakeholder updates and status on project deliverables from JIRA.Assist with production support during content entry.Identify defects/issues in Production components, CMS capabilities, and work with development teams to achieve resolution.Coordinate and manage our engagement with QA resources to test and deploy.Perform acceptance testing on components & Templates.Work with and provide UX team feedbacks from business users in creating Wireframes/Mockups Involved and worked with post-production maintenance issues for documenting and resolving them.

Acted as a liaison between client area and technical organization by planning, conducting, and directing the analysis of highly complex business problems.Daily content management for bank’s website using AEM 6.2 and 6.3Worked with cross-functional groups to prioritize and implemented new features and updates across web sitesManaged and prioritized multiple, simultaneous content updates and new feature requestsWorked as a liaison between users and developers on various projectsCreated training documentation & Training content owners in AEM authoringAssisted development teams in preparing staging content for regulatory and production launchesEnsured content meets SEO standardsOrganized and managed large sets of web assets using Digital Asset Manager.Maintained a consistent look and feel across all website based on established guidelinesActed as a subject matter expert in the tools and processes required to manage site contentIdentified site improvement opportunities and continuously validated user experienceIdentified, logged, and tracked bugs with internal development teamPerformed QA and UAT testing in pre-production environmentUsed Adobe Target to run A/B tests

Wells Fargo’s Digital Channels Group (DCG) is the driving creative and technical force behind Wellsfargo.com. I worked closely with Marketing Managers, Lines of Business, Optimization, and Execution teams to lead the Business Intelligence & Analytics Reporting Initiatives. My Portfolio of Projects aimed to track and promote new customer acquisition, customer retention and increase in revenue & deposits per existing customer across the various Virtual Channels. Utilized analytical skills to interpret & make business decisions on real-time data for outbound email and inbound online marketing offer campaigns, monthly business reviews, and ad-hoc campaigns by synthesizing large amounts of data.Assessed multiple sources of data to track individual campaign effectiveness across all channels and made insightful recommendations to partners. Presented key insights into maximizing online offer presentments and identifying business opportunities to grow the customer base.Evaluated Tableau as a reporting tool for the optimization managers to transition Team from Excel to Tableau by creating Dashboards and building templates for customized views of the data specific to each group and line of business and documenting the whole process.Led, analyzed and created Campaign & Business Review Analysis and documentation.Worked with business users and held subject matter experts’ meetings to verify results and investigate any discrepancies in the data.Provide post-launch campaign reports on success metrics, test comparisons, insights, and recommendation in order to optimize marketing campaigns.Produce monthly business reviews and ad-hoc management analysis for review by digital channels group executive.Gather & analyze traffic report data provided in Excel Pivot Tables & present to C level Stakeholders on a monthly basis.

Worked on migration work of Citi Group’s content from the legacy CMS system to AEM CMS.Involved in analyzing, authoring, updating, testing and maintaining various product pages and marketing assets utilizing AEM Web Content Management.Responsibilities:Acted as point of contact for all new content requests.Aligned new content to the defined content strategy, brand voice, and guidelines.Assisted the Product Manager in setting up content migration plan and timelines (Milestones) Working and collaborate with cross-functional partners to author, publish and test using AEM 5.6 WCM (Web Content Management) console.Created, edited, approved and distributed various types of web content to the home site.Defined and implemented workflows for the creation, editing and publishing of content.Managed a repository of digital assets such as images, videos and documents, and integrate these assets into a website using AEM DAM (Digital Asset Management) console.Used Adobe Target to personalize the content to different user segments.Test Touch-Optimized UI in AEM 5.6.1Developed, administered, and coordinated front-end user experience testing (UAT) efforts within projects and secured signoffs.Used Adobe Photoshop to optimize, resize and adjust colour of web image assetsResponsible for Defect triage and configuring the status of bug and migrating it to different status on completion.Extensively used HP Quality Center for defect tracking purposes.Involved in creation of Groups, End-user support, End-user training in Power Point which provided AEM training to the beginners/users of AEM.Responsible for supervising various projects, project deliverables and deadlines.Hosted weekly project status meetings, publish minutes, and manage action items.